ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. The cost per link can go through the roof, and traditional PR campaigns are able to get links only to specific pages, often your homepage.).

B2B 142

B2B Social Media Email Campaign 142

Hearpreneur

JULY 5, 2023

1- To create brand awareness Photo Credit: Martin Seeley We use it for generating leads, where the campaigns are highly targeted and tailored to the audience's interests, resulting in more qualified leads and conversions. Then we funnel our followers to our most important articles with zaapdotbio.

Entrepreneur 106

Entrepreneur Audience PPC Campaign 106

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. It’s not a channel, campaign, or tactic. Individuals don’t make B2B buying decisions; groups do. But, one thing’s for sure: getting clear on what ABM means to your company is critical to making it work.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 6, 2015

Pro Tip: Do this with your campaign team (e.g. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Concurrent campaigns, technical upgrades, holidays, or other significant events might present too much risk. It’s best to recognize this BEFORE testing. What gives?

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to leverage seven success stories to reach and exceed your goals. They then built and implemented their account-based multi-touch marketing campaign around those targets. Then, design a multi-touch, multi-channel outreach campaign that meets your target audience where you know they’ll be.

Marketing 100

Marketing Campaign Email Sales 100

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. In this article, I’ll give a quick overview of the best practices for validating your business idea in use today. See Also: The History of Lean Planning.

Business Plan 94

Business Plan PPC Lean Campaign 94

searchengineland.com

MAY 30, 2012

B2B Search Marketing. The response is probably best typified by EricM: Despite missing the entire point of the article (that you can use simple free tools to calculate confidence intervals for A/B split tests), Eric did raise an interesting challenge: “are you going to let them go online and use this tool at the interview?”.

SEO 54

SEO SEM Social Media Search 54

conversionxl.com

SEPTEMBER 10, 2013

By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value. This is not a conversion problem. 6 Comments.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

MAY 19, 2016

For example, instead of tagging paid Facebook traffic as just “facebook”, instead try adding “retargeting” or “first touch” so you know what part of the Facebook campaign is working. We wrote an extensive article on data segmentation , which you should take a few minutes to read.).

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns?

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. As a B2B business, we’ve struggled with this problem for a long time. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JULY 8, 2016

Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. PPC keyword that originally brought the visitor to Secret Escapes. HubSpot published an interesting article, Is Personalization Creepy? Time Magazine article about avocados (vaguely interesting).

B2C 70

B2C Search Internet Mobile 70

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. In each of the channels below I’ve listed some of my favorite tools and then linked to article and resources where you can learn more about the topic in general. The ad service is largely focused on keywords. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28