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[Infographic] That (Annoying PR) Thing You Do

YoungUpstarts

That way you make it as easy as possible for journalists to get everything they need and maximise your chances of them covering your story,” added Adam Cranfield, Chief Marketing Officer of Mynewsdesk. Well, the newly released Brands and Media Engagement Survey Report 2013 sheds more light on this sometimes tenuous relationship.

PR 223
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Guide to Create an Uber for Courier App

ReadWriteStart

On the other hand, the global courier delivery market covering Express delivery and Parcel Pickup and Drop services is all set to surpass a whopping $400 billion by 2024 with a growth rate of 8-10% every year. Launching the Uber for courier delivery app solution officially in the market for accepting parcel bookings. .

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[ADV] Top 5 Ways Social Media Has Changed PR

YoungUpstarts

There was a time, when marketing and PR professionals could take their time, having hours until daily newspaper deadlines. This development caused PR professionals to adopt a new method of communication – social media. This means PR campaigns are becoming more specifically targeted and strategic in their approach.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

Metrics 165
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150
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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have published many of these PR Tips before. It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. It is neither. People form perceptions of you whether you like it or not.

Marketing 385
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4 Tips For Entrepreneurs From LinkedIn’s APAC Head

YoungUpstarts

It was a casual session, and also a way for Rajan to understand the technology (and political) scene in Singapore and Asia. Rajan briefly shared a little about LinkedIn’s history and how he ended up in Asia. There are just too many variables like competition and market need that would affect the chance of being acquired.

Singapore 210