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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

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The most important 2021 Predictions in entertainment tech and gaming

VC Cafe

According to the Economist , video game internet traffic, including mobile games, has increased 75% in the U.S. ” Let’s meet in the virtual world – Even as IRL events return, expect these virtual destinations to continue as a way to make events more accessible to a global audience, according to Ketchum.

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Requests for Startups in 2024

VC Cafe

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. AI characters are already hosting interactive streams and shows in which they respond to audience questions, comments, or votes in real-time. For that purpose, she launched Embed , an accelerator program.

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What Every Savvy Business Owner Should Know About Holiday Marketing

YoungUpstarts

by Lamar Tyler, founder of Traffic Sales & Profit. Step One: Audience Engagement/Awareness. This can be a series of videos helping to solve a problem that your potential customers have. I’m guess you said yes and if you did there are multiple ways you can segment your audience to find out.

Cofounder 165
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Use this information to identify what interests your audience. Dig into your sales data too. This will help you build a picture of the target audience that will underpin your digital advertising strategy. By conducting competitive research , you can spot new opportunities to grab audience share. Ad blockers. User privacy.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. This required complete alignment across marketing and sales teams to engage, then close the deal. The result?