ConversionXL

APRIL 1, 2019

Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. For marketers in B2B sales, the challenge increases. Critically, your audience won’t reach out to tell you they don’t understand.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. I found it.

Artificial Inteligence 74

Artificial Inteligence ChatGPT Differentiation Technical Review 74

ConversionXL

OCTOBER 25, 2018

You email them. generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. It’s an absurd standard.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

AUGUST 10, 2022

That’s the greatest opportunity to differentiate your business from every other company that does what you do. Source Many buying decisions today are based on the ability to connect with your audience. This will help your audience trust you by giving them proof. Now we have to take email, text, chat, and phone.

Mobile 90

Mobile Video Audience Design 90

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. We know it’s nonsense.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. We know it’s nonsense.

Customer 101

Customer Differentiation West Virginia Campaign 101

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. Most of your audience arrives on your site aware of what they need to fix. Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

Up and Running

AUGUST 7, 2019

Ecommerce businesses of all sizes must find a way to demonstrate and provide value to the shopping audience. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Your audience is on their phone more than ever, so your site needs to be ready. That’s what you will need to target.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network.

Community 83

Community Marketing Audience Networking 83

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] 21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] 3:23] As CMO, how do you look at the customer journey? [5:26] Download.

Marketing 75

Marketing Differentiation B2C PR 75

Up and Running

MAY 11, 2021

Much has been made about the death of email and the importance of social media, but let’s be clear: the rumors are not true. Email marketing still is the channel of choice for most marketers at the end of the day. That could be why roughly 83 percent of B2B companies currently use email newsletters for marketing.

Customer 118

Customer Email HTML Social Media 118

Duct Tape Marketing

DECEMBER 20, 2022

So they've got the breadths that, you know, I always tell people, you know, your audience is there, it, how many of them are there is up for question, but your audience is on Instagram. So those are kind of probably the two biggest differentiators. You're not overwhelming your audience with 10 photos in 10 separate posts.

Marketing 96

Marketing Social Media Video Technical Review 96

Duct Tape Marketing

DECEMBER 1, 2022

So, things like email newsletters, things like understanding how to write a good speech description. And so it puts new pressure on the kinds of stories that we tell and the way that we write to engage an audience. 14:25): It, it basically are signals of your personality that you are sharing with your audience.

Charlotte 88

Charlotte Audience Technical Review Chicago 88

ConversionXL

NOVEMBER 16, 2021

Foster your personal brand, and you’ll build perceived value, trustworthiness, credibility, and reliability—ingredients that contribute to audience building and revenue. In this article, we’ll share tips for how to build your personal brand, grow your audience, and expand your online presence. And you need to say it consistently.

Framework 131

Framework Social Media B2B Audience 131

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Step four is focusing on expanding your reach to new relevant audiences. Digital Marketing: Ladder of Awesomeness/Sustainable Success. Beat Bonobos (I.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

JANUARY 18, 2023

the, you know, when you think about it, uh, people wrestle to differentiate themselves with a marketing message, right? So what does your audience actually care about? James Ellis (07:08): But there, there's a swing in like, you know, if you've talked to B2B marketers, it's always about, it's not b2b, it's p2p, it's person to person.

Chicago 75

Chicago Hiring Conversion Audience 75

Duct Tape Marketing

JULY 14, 2022

Cuz when you respond later, they still get your response on email. And I think like when you're specing a business or a product like this, you have to make those decisions to think what is the audience you wanna attract? However, for some reason, for B2B content, you have to come to my show right next Tuesday at 11, my time zone.

Technical Review 83

Technical Review Demand Cofounder Video 83

Duct Tape Marketing

DECEMBER 15, 2022

Because nobody trusts papa ads and you don't even see emails anymore cuz they go into spam. I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. And B2B companies that were naturally slower to come to say social media.

Community 81

Community Framework Advisory Board Viral 81

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. We would have this graph like that, we'd get emailed out every day, be like, we hit this line, the graph we're gonna go buy grill so we can sit out back and grill.

SMS 92

SMS Technical Review Channel Cofounder 92

Duct Tape Marketing

DECEMBER 30, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. Company like ours, signposts, we are a B2B or business to business company. Like this show? Duct Tape Transcript.

Software Review 88

Software Review Marketing Technical Review Michigan 88

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Create core messages to speak to your target audience. What do you do? How do you do it?

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

APRIL 21, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. We are a B2B or business to business company. It's a very differentiator too. More About Laura Nelson: Signpost.com.

Small Business 90

Small Business Software Review Marketing Technical Review 90

Duct Tape Marketing

NOVEMBER 2, 2023

07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] Duct Tape Transcript Email Download New Tab Speaker 1 (00:13): John Jantsch (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. What’s your take on that? [09:55] You can measure how many. (16:02):

Metrics 74

Metrics Analytics Forecast Software Review 74

Brandanew

MAY 23, 2016

If you’re a B2B or a B2C business trying to create a personal brand and figuring your way out to tell stories that you care about, this will come in handy! You succeed by winning a customer and being able to differentiate through your brand. Sure, you can differentiate with price, or technology or other such tangible elements.

Differentiation 100

Differentiation B2C B2B Social Media 100

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. By having contest entrants choose among several products you get them familiar with your other products and get their email address too! Marketing gurus often refer to it as “differentiation.” Get Out of The Store. including the stamp.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

FEBRUARY 27, 2020

John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? AWeber is the market leader in making email marketing powerfully simple for a small business. That’s what differentiates us from just advertising. Video, email, audio, even sales copy that is meant to sell.

Audio 57

Audio Boston Video HTML 57

Duct Tape Marketing

JANUARY 28, 2020

Marketing through video we use for your YouTube channel, that super nice video on your homepage, your Facebook lives, and all these other things that are for typically mass audiences. Do you see this … Obviously the delivery mechanism quite often is email. Do you see this replacing traditional text email in some fashion?

Video 39

Video Technical Review Software Review Colorado 39

YoungUpstarts

FEBRUARY 23, 2015

Online Audiences and Marketing Messages. B2B messages should answer pertinent business questions like the following: How does this solution help solve a business problem? Ads should be targeted to specific audiences. Email Marketing. Emails are considered the holy grail of digital marketing in today’s spammy media world.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

JULY 9, 2015

One of the most important rules of any salesperson or marketer is know your audience. An important characteristic of your audience will be the traffic source: direct, organic, referral or social. How many emails did they receive? Verify email. Step 2: Verify email. Who’s coming to your site? What keywords?

Analytics 48

Analytics Conversion Software Review Email 48

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Think about surveys, heatmaps, A/B testing, and remote user feedback (users test your website at home and then send back feedback in the form of videos, screenshots, or a simple email). trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

JULY 21, 2020

You turn up the volume of your marketing efforts to meet quarterly KPIs—sending out more posts, emails, and ads. Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. Use research to speak to what your audience cares about. What’s going on? Test over time.

Customer 92

Customer Audience Campaign Social Media 92

Up and Running

OCTOBER 21, 2014

While our data does apply to a US audience, the reasons for starting a business really aren’t going to be that different, whether you’re in Canada or South Africa. Gather your own research by undertaking telephone and email interviews, running focus groups and asking people to fill out surveys. Day 7: Make it legal.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Up and Running

AUGUST 14, 2018

It’s indisputable: Email marketing is still relevant and effective, but your customers’ inboxes get more crowded every day. Craft a message using what you know about your audience. The average American receives 120 work emails a day , 50 percent of which are spam or promotional. Be more strategic about your marketing spend.

Marketing 71

Marketing Entrepreneur B2B Video 71

ConversionXL

DECEMBER 13, 2018

As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. Those with access to both products can: Move Salesforce data from Sales Cloud into GA360 for attribution reports, bid optimization, and audience creation. email, SMS).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

APRIL 10, 2019

While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). Similar Audiences in Google Ads. Similar Audiences let you gently expand your audience while ensuring it’s visible only to relevant eyes. PPC campaigns continue to become increasingly well-targeted.

PPC 131

PPC Campaign Marketing Sales Cycle 131