ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Image source ).

Customer 101

Customer Differentiation West Virginia Campaign 101

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 73

Marketing Differentiation B2C PR 73

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Still, there’s hope.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. But being right doesn’t create value; empowering others to succeed does. Should” can look damn good.

Analytics 161

Analytics Acquisition Channel B2C 161

Duct Tape Marketing

DECEMBER 15, 2022

Because nobody trusts papa ads and you don't even see emails anymore cuz they go into spam. I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. And B2B companies that were naturally slower to come to say social media.

Community 79

Community Framework Advisory Board Viral 79

Up and Running

MAY 11, 2021

Much has been made about the death of email and the importance of social media, but let’s be clear: the rumors are not true. Email marketing still is the channel of choice for most marketers at the end of the day. That could be why roughly 83 percent of B2B companies currently use email newsletters for marketing.

Customer 118

Customer Email HTML Social Media 118

Duct Tape Marketing

NOVEMBER 2, 2023

07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] Duct Tape Transcript Email Download New Tab Speaker 1 (00:13): John Jantsch (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. What’s your take on that? [09:55] powered by

Metrics 72

Metrics Analytics Forecast Software Review 72

Duct Tape Marketing

DECEMBER 20, 2022

So those are kind of probably the two biggest differentiators. I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential. Sign up to receive email updates. Enter your name and email address below and I'll send you periodic updates about the podcast.

Marketing 96

Marketing Social Media Video Technical Review 96

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. The day for Amanda ends with checking emails, before listening to a podcast on growth on the commute home.

Demand 95

Demand Management B2B Campaign 95

Brandanew

MAY 23, 2016

If you’re a B2B or a B2C business trying to create a personal brand and figuring your way out to tell stories that you care about, this will come in handy! You succeed by winning a customer and being able to differentiate through your brand. Sure, you can differentiate with price, or technology or other such tangible elements.

Differentiation 100

Differentiation B2C B2B Social Media 100

YoungUpstarts

OCTOBER 29, 2018

Companies are working hard to differentiate themselves, so it makes perfect sense if they work doubly hard to keep their secrets safe. Send 1-2 follow-up emails to the talent and raise the issue to the online platform to seek help. Yep, you heard that right. Want to prevent your trade secrets from spilling? Just take a deep breath.

Non-disclosure Agreement 147

Non-disclosure Agreement Due Diligence B2B Differentiation 147

Duct Tape Marketing

FEBRUARY 27, 2020

John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? AWeber is the market leader in making email marketing powerfully simple for a small business. That’s what differentiates us from just advertising. Video, email, audio, even sales copy that is meant to sell.

Audio 57

Audio Boston Video HTML 57

Austin Startup

JULY 12, 2010

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. I found it.

Artificial Inteligence 72

Artificial Inteligence ChatGPT Differentiation Technical Review 72

Brandanew

FEBRUARY 15, 2016

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Many of us forget that most purchasing decisions- B2B included- are emotional, not necessarily rational. Share the same stories consistently on all your channels from social media to blogs to emails to physical retail (YES!)

Product 100

Product Michigan B2B California 100

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Email Marketing.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

MARCH 28, 2017

best for B2B). For B2B, post-conversion survey could be part of an on-boarding email. The key differentiator for this product was a 3G connection that didn’t require communicating through a phone. For this, there’s another email template from Alex Turnbull, CEO of Groove. or how would you.

Conversion 48

Conversion B2B Naming Acquisition 48

Up and Running

AUGUST 14, 2018

It’s indisputable: Email marketing is still relevant and effective, but your customers’ inboxes get more crowded every day. The average American receives 120 work emails a day , 50 percent of which are spam or promotional. As a result, 93 percent of business-to-business (B2B) marketers use content marketing.

Marketing 71

Marketing Entrepreneur B2B Video 71

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Think about surveys, heatmaps, A/B testing, and remote user feedback (users test your website at home and then send back feedback in the form of videos, screenshots, or a simple email). trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

MARCH 19, 2012

This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. Online purchases start with a Google or Amazon search. Not necessarily.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

MAY 27, 2022

email nurturing, retargeting) require specific channels. B2B demand generation focuses on ROI. Every week, I receive emails from people thanking me for a specific tactic or piece of advice. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand.

Demand 115

Demand Affiliate Audience Leadership 115

YoungUpstarts

APRIL 4, 2017

In the B2B segment, a number of software products targeted at agencies offer ‘white labeled’ solutions that these agencies can customize while reselling to their own end customers. One study found that personalizing your email messages alone can bring about a near 750% higher click through rate.

Marketing 113

Marketing PPC B2B Software 113

Duct Tape Marketing

NOVEMBER 15, 2023

Duct Tape Transcript Email Download New Tab John: Hello and welcome to another episode of the duct tape marketing podcast. I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. So those are all owned platforms in terms and email is a [00:09:00] huge one to email and text, right?

Channel 63

Channel Acquisition Framework B2B 63

Growthink Blog

JUNE 14, 2017

Well, first do a quick status check on the perceived value and differentiation of your offerings via running the “what would happen if I doubled my prices?" For companies that sell B2B, learning from Grainger is easy - just talk to customers not as faceless representatives but rather as living, breathing, and feeling human beings.

Disintermediation 59

Disintermediation Business Model B2B Revenue 59

YoungUpstarts

OCTOBER 11, 2015

It’s about positioning your product as something that is truly useful, to differentiate it from competitors. They are excellent B2B opportunities that transcend distance constraints. These webinars may also be included in your email marketing campaigns. The primary goal is to build a brand or business reputation.

Reputation 100

Reputation B2B Campaign Web 100

ConversionXL

JULY 14, 2020

Mobile B2B customers are just browsing and don’t intend to purchase anyway, right? Included in the data set are the biggest names in email automation, ecommerce, and page-builders. As the hot spot for conversions, pricing pages for SaaS sites (and particularly B2B SaaS sites) tend to be information-rich. Mobile table typography.

Mobile 77

Mobile Design B2B Differentiation 77

ConversionXL

MARCH 20, 2019

MRP is a predictive tool that serves the ABM market—as well as email, direct mail, and others who benefit from predictive marketing. As one user noted : With the GA reporting alerts, email and SLACK alerts, our sales teams find Demandbase beneficial in identifying the account’s activity and helping prioritize sales tasks.

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Email marketing. Core message and key point of differentiation (why people should choose you over your competition). More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers.

Small Business 61

Small Business Marketing Lead Generation Non-Compete 61

ConversionXL

DECEMBER 13, 2018

As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. email, SMS). In another use case Farina suggested, companies could customize email content based on browsing behavior. Large B2B companies that already use Salesforce.

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

AUGUST 10, 2021

Whatever makes your brand stand out and differentiate , use that on Instagram, too. One B2B brand that does this well is social media scheduling platform Later. When it makes sense, adopt new features early on as the Instagram algorithm has been known to prioritize that content in people’s feeds. Keep your brand messaging consistent.

Metrics 152

Metrics Audience Curation Algorithm 152

Duct Tape Marketing

JULY 14, 2022

Cuz when you respond later, they still get your response on email. However, for some reason, for B2B content, you have to come to my show right next Tuesday at 11, my time zone. So I think it's not only like there's a place for on demand and B2B content. Sign up to receive email updates. eWebinar.com. Like this show?

Technical Review 82

Technical Review Demand Cofounder Video 82

crowdSPRING Blog

FEBRUARY 8, 2010

crowdSPRING is a B2B venture tapping into the ever-fragmented SMB market. Ongoing communication and education are critical: provide them content that they find compelling, whether via a blog, a newsletter, or an email, continue to deliver value in the form of information.

Small Business 87

Small Business Marketing Chicago B2B 87

ConversionXL

OCTOBER 25, 2018

You email them. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. It’s difficult to identify the right channels if all you can point to is top-of-funnel “email generation.”. Maybe you’ve integrated a couple of tactics across your company—say, blogging and email.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

FEBRUARY 2, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. You never will because they've got points of differentiation, right. He's gone all in on this community.

Community 81

Community Marketing Audience Networking 81

Duct Tape Marketing

DECEMBER 30, 2022

Company like ours, signposts, we are a B2B or business to business company. You shoot 'em a text message, you shoot 'em, an email goes right to your listing link and takes several steps out of the process and ensures that it gets done. Sign up to receive email updates. Like this show? Duct Tape Transcript. Right, right, right.

Software Review 87

Software Review Marketing Technical Review Michigan 87

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Memberstack’s B2B audience are familiar with YCombinator. The landing page aggressively differentiates the brand from its competitors. Your landing page is the make or break of these efforts. Image source.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

APRIL 21, 2022

We are a B2B or business to business company. You shoot, 'em an email goes right to your listing link and takes several steps out of the process and ensures that it gets done. It's a very differentiator too. John Jantsch (19:11): Can I just complain about the people that send me an email, call me and send me a text as well.

Small Business 88

Small Business Software Review Marketing Technical Review 88