ConversionXL

MAY 27, 2022

Which sources drive the most traffic to your website from your target audience? B2B demand generation focuses on ROI. Get in front of as many audiences as you can. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. What is the dark funnel?

B2B 103

B2B Social Media Channel Audience 103

VC Cafe

MAY 4, 2021

With an already existing user base, it’s easier for incumbents to roll out new features to a ready-made audience. Twitter Spaces , already live, Spaces can host impromptu audio discussions, but has less bells and whistles than Clubhouse for host. Telegram launched Voice Chat 2.0

Audio 139

Audio Software Review Open Source Social Network 139

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] Ben's a great host. And, uh, but they're usually the technology to host. 12:41] Are there upsell opportunities in communities? [13:20] Duct Tape Transcript.

Community 90

Community B2B B2C Technical Review 90

YoungUpstarts

JUNE 11, 2017

Both traditional and digital options have opened doors to a host of opportunity and above all there is a marketing option to suit everyone’s budget. We all know everyone is living and buying through social media so getting your business in front of this audience is key to expanding your customer base. Create a website.

Database 164

Database Software Review Dividend Social Media 164

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active.

Social Media 77

Social Media Media B2B B2C 77

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Content marketing is the use of content to promote your brand and build trust between you and your audience.

Marketing 147

Marketing SEO Advertising Social Media 147

Women Entrepreneurs Can

APRIL 5, 2019

In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year. To garner the most interest, live events should be focused and tailored to specific niche of your audience. If you want to be viewed as an authority in your field, host a seminar. Virtual Events.

Small Business 40

Small Business Marketing Social Media Hosting 40

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. The post B2B Video Marketing: A Strategy for Lead Generation appeared first on CXL.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Brandanew

AUGUST 22, 2015

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! While most of them play it safe using textual content primarily, there are some B2B companies that are bringing in some inspiring Content Marketing changes.

B2B 100

B2B B2C Social Media Video 100

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network.

Community 81

Community Marketing Audience Networking 81

Duct Tape Marketing

MAY 29, 2024

Some specific ideas: Ask them for referrals to a target list each quarter, equip them with valuable shareable content, host exclusive events to appreciate them and have them appreciate each other. For my B2B folks, this one’s pure gold. For my B2B folks, try teaching your clients how to generate more referrals themselves!

B2B 64

B2B Hosting Sales Cycle Programming 64

ConversionXL

DECEMBER 2, 2020

Most of your audience arrives on your site aware of what they need to fix. The first two are more familiar to B2B marketers; the last one often applies to B2C. The same applies to instructions that rely on opaque, catch-all terms: “Segment your audience based on key factors.” All correct, all useless. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. Collectively this allows me to generate enough awareness to keep myself top of mind for my target audience. I host on Hostforweb **. Google Drive **. Plus it’s free. .

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, formerly Blissful Prospecting, hosted by Jason Bay.

Marketing 76

Marketing Audience B2B Framework 76

crowdSPRING Blog

JANUARY 28, 2019

They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. And, they write with that audience in mind. GoDaddy is a web hosting provider and the world’s largest web domain registrar. GoDaddy – not just for web hosting anymore. Look no further.

Small Business 106

Small Business Marketing Social Media SEO 106

Duct Tape Marketing

APRIL 14, 2022

John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the salesman podcast, hosted by Will Barron and brought to you by the HubSpot podcast network. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

Marketing 87

Marketing Affiliate Channel Software Review 87

Duct Tape Marketing

AUGUST 17, 2022

So if you understand that you are trying to help Google serve its audience, it's searchers, right. A lot of it depends on whether you're B2C or B2B. And then if your B2B, then the number of searches is gonna be lower is just gonna be lower volume, but still they're gonna be valuable. Dale Bertrand (03:45): Yeah.

SEO 86

SEO Technical Review Metadata Social Media 86

ConversionXL

APRIL 3, 2018

Embed blog videos hosted on facebook so you can track consumption and advertise to them. it will never be as easy or affordable to build Messenger audience for your brand as it is right now. it will never be as easy or affordable to build Messenger audience for your brand as it is right now. Is my audience all the same?

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

NOVEMBER 16, 2021

Foster your personal brand, and you’ll build perceived value, trustworthiness, credibility, and reliability—ingredients that contribute to audience building and revenue. In this article, we’ll share tips for how to build your personal brand, grow your audience, and expand your online presence. And you need to say it consistently.

Framework 131

Framework Social Media B2B Audience 131

Duct Tape Marketing

DECEMBER 20, 2022

John Jantsch (00:01): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, formerly Blissful Prospecting, hosted by Jason Bay. So they've got the breadths that, you know, I always tell people, you know, your audience is there, it, how many of them are there is up for question, but your audience is on Instagram.

Marketing 95

Marketing Social Media Video Technical Review 95

Duct Tape Marketing

MARCH 23, 2023

He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience. That's how you pick a winner.

Framework 73

Framework Audience Audio Elevator Pitch 73

Duct Tape Marketing

DECEMBER 1, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, formerly Blissful Prospecting, hosted by Jason Bay. And so it puts new pressure on the kinds of stories that we tell and the way that we write to engage an audience. Duct Tape Transcript. So I think that's, that's one big thing.

Charlotte 86

Charlotte Audience Technical Review Chicago 86

YoungUpstarts

MARCH 27, 2020

Then, to communicate with a broader audience, you should consider contacting your local press office. Press outlets are also likely to be interested in any launch events that you host , as these can generate buzz and make your business a hive of activity during the first few days of your opening. Attend Trade Shows.

PPC 179

PPC Social Media Audience Advertising 179

Duct Tape Marketing

JANUARY 18, 2023

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew. So what does your audience actually care about? James Ellis (07:08): But there, there's a swing in like, you know, if you've talked to B2B marketers, it's always about, it's not b2b, it's p2p, it's person to person.

Chicago 73

Chicago Hiring Conversion Audience 73

Duct Tape Marketing

MARCH 30, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the Gain Grow, Retain podcast, hosted by Jeff Brunsbach and Jay Nathan brought to you by the HubSpot podcast network gain grow retain is built to inspire SaaS and technology leaders who are facing day to day. Duct Tape Transcript.

Technical Review 85

Technical Review SEO Metadata Algorithm 85

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Identify a webinar topic that drives your audience’s results.

Product 97

Product Audience Social Media Sales 97

Duct Tape Marketing

OCTOBER 20, 2016

96% of B2B brands use video in marketing campaigns. Well, not anymore, as many are embracing video as a way to form personal and personable connections with their target audience. Now, that’s a brand that knows their audience! As part of the campaign, Curology and Shae also hosted a live-streamed Q&A.

Video 28

Video Software Review Technical Review Campaign 28

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

The Startup Magazine

JANUARY 31, 2019

Without the interest and finances of an individual or business (B2B), a brand cannot thrive. Though it is appropriate to want to generate leads and reach a broader audience, if you’re not taking the time to invest in cultivating deeper relationships with each and every existing customer, your brand won’t go very far.

Customer 106

Customer Lead Generation Startup Social Media 106

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Twitter is a great place to share photos (TwitPic), host contests, shout out to loyal customers, have scavenger hunts, and promote events. Thank loyal customers, retweet their tweets, and even host fundraisers. Get Out of The Store.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

JULY 13, 2020

Businesses who utilise their brand to capture the brand affinity of their audience can drive new business and cement their place in the market. Moreover, their direct feedback from working with clients and customers is useful for seeing whether the brand is resonating as it should with your audience, or if changes need to be made.

Marketing 147

Marketing Social Media Audience eCommerce 147

Duct Tape Marketing

JUNE 7, 2023

Tiffani is also the host of the podcast  What’s Next! She's also hosts the podcast called What's Next! Tiffani Bova (02:17): Well, let me answer that with a little bit of history because I think especially with an audience that our marketers right, have been doing this for a long time. with Tiffani Bova. with Tiffani Bova.

Employee 73

Employee Technical Review Advisory Board Sales 73

The Startup Magazine

JULY 17, 2019

These strategies and tactics , specifically for B2B lead generation, include sending cold emails, sending old blog posts to a potential new prospect and creating an FAQ message. With that being said, if you already have a sizable audience, they likely want to engage with you on a deeper level. Hosting Virtual Summits.

Lead Generation 112

Lead Generation Audio Email Social Media 112

SoCal CTO

MARCH 28, 2013

Several of these are B2B applications with relatively smaller audiences. I'm feeling okay about our choices of frameworks that are slower and will cost more in terms of hosting and managing growth. The availability of talent was an important factor.

Framework 175

Framework Web PHP EC2 175