ConversionXL

APRIL 18, 2017

Build a name, build an audience. It’s so much easier to run an agency business if you have a personal brand name and an audience. All things equal, there’s less friction and uncertainty in going with the one that has the brand name. How do you build an audience? You’re in the position of power.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

FEBRUARY 26, 2014

Your existing keyword set will benefit from tighter audience focusing. Your future keywords will be better informed by your knowledge of the business and the audience. Terms & Concepts We’ll Cover In This Include: Day-parting – a term borrowed from radio and television that refers to establishing a schedule to target your audience.

PPC 111

PPC Widget Campaign Technical Review 111

Up and Running

FEBRUARY 10, 2021

It doesn’t matter if you reach your target audience online or offline — it’s vital to express the unique value proposition (UVP) you provide. Some of the more effective ways of creating a positive brand image and name recognition include ads on social media, videos outlining solutions to common customer problems, and real-life ads.

Marketing 86

Marketing Social Media Audience Advertising 86

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. Notice how Zendesk serves two target audiences, service and sales teams, while maintaining an uncluttered aesthetic.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

OCTOBER 4, 2021

But email should align closely with your marketing plans and be utilized whenever you need to: Build trust Communicate with a qualified audience Communicate through the acquisition stage Deliver ongoing value that nurtures the customer through their journey. How to develop an email marketing strategy. total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 31, 2014

What are the specific circumstances that lead to success or failure? Adding features like Demographics & Interests, and Ecommerce can help you see more about who your visitors are, the products you’re successfully selling, and how much revenue you’re earning. Yes, even when using Ecommerce.).

Analytics 134

Analytics Software Review eCommerce Conversion 134

Duct Tape Marketing

SEPTEMBER 28, 2017

You are showing the ads to the right audience, getting a good amount of engagement yet at the end of the funnel, users are dropping off. Asking a person for their first name is one thing, but asking for their credit card details is another. What if you have impressions and clicks on your Facebook ad campaigns but no conversions?

Campaign 63

Campaign Conversion eCommerce Social Media 63

ConversionXL

NOVEMBER 5, 2020

Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. Why this audience? The goal was simple: validate demand or move on.

PR 120

PR B2B Lean Audience 120

Up and Running

MARCH 21, 2017

Standard ecommerce models that were often limiting with their product choice and restricted supply chains were being overtaken by C2C online marketplaces like Airbnb, CommonFloor, Fiverr, and so on, that provide a larger product choice and competitive pricing, not limited by inventory or logistics. How did it help? How did it help?

Campaign 80

Campaign Startup Cloud Channel 80

ConversionXL

JUNE 19, 2014

He doesn’t care if you know his name. Believe or not but the same principles apply also in an everyday furniture eCommerce settings as we are about to find out. World Market is an ecommerce store that sells home decor, rugs and furniture among other things. How to Identify Your Online Target Audience and Sell More.

Greece 107

Greece Customer eCommerce Design 107

ConversionXL

JULY 3, 2014

Think customer personas – those detailed representations of the different segments of your target audience. Giving your personas names and faces are less important than ensuring they are based on real people, not stereotypes. When was the last time you took a long hard look at what makes your customer base tick?

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

JUNE 19, 2014

He doesn’t care if you know his name. Believe or not but the same principles apply also in an everyday furniture eCommerce settings as we are about to find out. World Market is an ecommerce store that sells home decor, rugs and furniture among other things. How to Identify Your Online Target Audience and Sell More.

Greece 98

Greece Customer eCommerce Design 98

ConversionXL

JUNE 19, 2014

He doesn’t care if you know his name. Believe or not but the same principles apply also in an everyday furniture eCommerce settings as we are about to find out. World Market is an ecommerce store that sells home decor, rugs and furniture among other things. How to Identify Your Online Target Audience and Sell More.

Greece 82

Greece Customer eCommerce Design 82

Up and Running

MAY 23, 2016

The importance of a domain name. For Gabriel Kuperman, founder and CEO of CuePin, finding a good domain name was a key part of his branding strategy. If you find the domain name you want is taken, Gabriel suggests turning to a domain marketplace that sells premium domains. Pick a name for your business.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

JULY 9, 2019

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. ” There is so many reasons to get good at this and look at this as a legitimate channel, even just for lead generation. Back to Podcast. Transcript.

Nashville 62

Nashville Audience Kansas City Hiring 62

ConversionXL

SEPTEMBER 11, 2014

The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Someone searching for a Honda by name is much more likely to respond to an ad for Honda than they are for Ford. Blog Lead Generation Adwords Ppc'

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

AUGUST 30, 2018

A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. According to that same NNG research: Ecommerce sites can expect to double their sales. User research is the foundation for those gains.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it. What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

conversionxl.com

APRIL 29, 2014

Lead Generation. Think about every lead magnet you ever signed up for. Demand Gen’s 2013 lead generation benchmark report found that 53% of marketers are focusing on getting more leads rather improving the quality of the leads they already have. Your Name *. Resources for eCommerce.

Email 67

Email Software Review Technical Review Campaign 67

ConversionXL

JULY 21, 2022

Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption. OMTM is a short-term metric (generally used for two to six months) and tends to be departmental. Analyze customer segments and double down on high-converting audiences. Image source ).

Metrics 120

Metrics Acquisition Revenue .Net 120

Duct Tape Marketing

MARCH 14, 2017

It gives ecommerce marketers access to all the relevant data from a variety of tools and it makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super-targeted, highly relevant email and advertising campaigns.

Audience 31

Audience Video Sales Campaign 31

Duct Tape Marketing

FEBRUARY 27, 2017

It’s essentially a very specific extra piece of content you offer your audience in exchange for their email. For example, one of the content upgrades on my blog looks like this: With a great content upgrade, not only can you capture leads, but you can also: Segment those leads based on which upgrade they opted into. Worksheets.

Email 28

Email Video Software Review Database 28

Duct Tape Marketing

NOVEMBER 23, 2015

Content marketing is all the rage these days, and regardless of what industry you’re in or what audience you’re targeting, it’s becoming increasingly hard to be competitive without participating in what’s become a virtual content arms race. Then it was a blog, vlog, and podcast. Or did podcasting come before vlogging? 8: Conversions.

Marketing 28

Marketing Metrics SEO Jordan 28

ConversionXL

JULY 5, 2017

This makes sense, especially when you think about how most people learn about conversion rate optimization (namely through case studies where small CTA tweaks lead to huge lifts). The homepage features a largely prototypical CTA examples of ecommerce: “Shop Now.” 30% of tests involved a call to action. Image Source.

Wisconsin 131

Wisconsin Conversion Design eCommerce 131

ConversionXL

JULY 5, 2017

This makes sense, especially when you think about how most people learn about conversion rate optimization (namely through case studies where small CTA tweaks lead to huge lifts). The homepage features a largely prototypical CTA examples of ecommerce: “Shop Now.” 30% of tests involved a call to action. Image Source.

Wisconsin 115

Wisconsin Conversion Design eCommerce 115