Remove Audience Remove Events Remove Lead Generation Remove Naming
article thumbnail

Crafting Unforgettable Experiences: The 3 M’s of Event Success

Duct Tape Marketing

Crafting Unforgettable Experiences: The 3 M’s of Event Success written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Mershon. Questions I ask Phil Mershon: [00:57] What makes an event unforgettable? [02:50]

article thumbnail

How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

Not only do corporate sponsors offer the capital to help you forge ahead, their backing brings new contacts and exposure to new audiences that can take your project to the next level. But it’s not as simple as reaching out to a company you want to collaborate with and putting their name on your website in exchange for cash.

Audience 139
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead Generation – A Complete System

Duct Tape Marketing

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

article thumbnail

Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics

ConversionXL

And Events. Armed with these details, you can making more educated decisions about how to serve your audience. The only caveat to that “all time” strength is if you are creating a Segment that uses a Goal, Event, or other data point that didn’t exist in the past, the Segment will have no data prior to that point.

Analytics 134
article thumbnail

Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

Buyers] looked for one-to-many forums like webinars and online events to learn about the category, what other people are doing in the industry, and who the top contenders are. Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing. This is a good lead generation strategy.

Demand 91
article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

It also helps you: Create the right type of content; Reach the right target audience on the right channels; Produce content faster; Cut down on wasted time and spend; Quickly onboard new team members; Incrementally improve marketing by learning from each campaign. Target audience. Where you’ll engage audiences. Marketing funnel.

Campaign 149
article thumbnail

How to Create a Simple Small Business Lead Generation Process

Up and Running

And lead generation can be time-consuming if you don’t know how to approach it. Some small businesses struggle with lead generation because their level of effort and their desired outcomes aren’t aligned. Nurturing leads is key. Lead generation is a major priority for companies of all sizes.