The Next Web

JULY 20, 2013

Jonathan is also a UX and marketing consultant for major startups including Any.Do Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. Share this story everywhere including your website, in the app’s description page, and as part of your PR efforts. and Playscape. Timing and momentum.

PR 157

PR Development Team Review Viral Mobile 157

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users."

San Francisco 167

San Francisco CPA SEM CTO Hire 167

The Startup Magazine

MARCH 26, 2024

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.

PR 119

PR Public Relations Social Media Audience 119

The Startup Magazine

MARCH 14, 2021

Startup companies face challenges that are different from those faced by established businesses, especially when it comes to marketing. One difference between marketing a startup and an established brand is that consumers are getting to know the brand story and the product simultaneously. Top 7 Marketing Tips for Startups.

Social Media 148

Social Media Marketing Public Relations Startup 148

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. That said, the new privacy settings of iOS 14.6

Mobile 190

Mobile Social Media Distribution PR 190

crowdSPRING Blog

SEPTEMBER 26, 2016

Overwhelming coverage of Apple’s new release has occurred yearly since they announced the first iPhone in 2007, and now some startups are using the inevitable #NewiPhone trending topic as a platform to launch their own media blitzes. It was a viral hit. Every viral marketing campaign needs a good landing page.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

Overwhelming coverage of Apple’s new release has occurred yearly since they announced the first iPhone in 2007, and now some startups are using the inevitable #NewiPhone trending topic as a platform to launch their own media blitzes. It was a viral hit. Every viral marketing campaign needs a good landing page.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

Overwhelming coverage of Apple’s new release has occurred yearly since they announced the first iPhone in 2007, and now some startups are using the inevitable #NewiPhone trending topic as a platform to launch their own media blitzes. It was a viral hit. Every viral marketing campaign needs a good landing page.

Viral 48

Viral Technical Review Startup Social Network 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. He and his firm are widely applauded for their work with high-growth startups, particularly those with a consumer focus. Unfortunately, too many startups come to us way too late. They’re malleable.

Seed Stage 120

Seed Stage Conversion Startup PR 120

Austin Startup

FEBRUARY 9, 2019

As I mentioned at the beginning of this series/ebook, over the years I’ve noticed that I tend to frequently share certain Lucky7 posts with entrepreneurs we’ve backed , team members at data.world, or other startup investors I know. For the thirteenth selection of The Entrepreneur’s Essentials, I’m reflecting on startup launches.

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Hearpreneur

DECEMBER 29, 2017

1- Based on our target audience. At the launch of the company, the core email community (people with a lot of technical understanding) was our target audience. At the launch of the company, the core email community (people with a lot of technical understanding) was our target audience. PR and Prose. Photo Credit: Nick Le.

Naming 105

Naming Entrepreneur Social Media PR 105

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] Glad to be here, John.

Marketing 76

Marketing Differentiation B2C PR 76

SVPG

JANUARY 12, 2011

I recently asked the founder of a startup what he most wanted to know about marketing. Although their engineered virality was brilliant, it misses that people refer clients, parents and friends to Dropbox regardless of whether or not they benefit from it. Make yourself relevant to other peoples’ agendas.

Product 69

Product Technical Review Social Media Viral 69

This is going to be BIG.

AUGUST 8, 2011

For every 5 haters on Business Insider, there's one startup out there that doesn't spend all their time reading the same stuff we do, and just happens to notice that video. They feel like I might be a reasonable guy to talk to about startups and decide to get an intro to someone at First Round because of it.

Venture Capital 110

Venture Capital PR Hiring Networking 110

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. I asked a panel of successful young entrepreneurs what fledging tech startups should be looking for in a CTO hire to ensure founders get the right person for the job.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

crowdSPRING Blog

JANUARY 31, 2011

PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. A couple of weeks ago, Ross wrote about setting goals for your company , and this is critical in your approach to PR. Create a budget. Have a plan.

Public Relations 130

Public Relations Small Business Lean PR 130

crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

Small Business 48

Small Business Marketing Technical Review Audience 48

Brandanew

JUNE 1, 2015

The conventional formulas have been done to death- do not send the same PR release to everyone you meet or know- doesn’t work. And behind every real brand or a Startup is a story of its founders and team. Understand your target audience and figure out what emotions to aim for through the story. Every human being is unique.

India 100

India Curation Viral Audience 100

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. Read on for my startup tips.

PR 103

PR Startup Social Media Technical Review 103

View from Seed

MARCH 22, 2016

However, as someone who’s spent the past several years covering startups, I can tell you absolutely what not to do. That means avoiding a pitch to a software-centric publication about your biotech startup. And don’t pitch a Boston newspaper on your San Francisco startup. If you don’t want to irritate a reporter, do not….

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

crowdSPRING Blog

JUNE 19, 2011

In the world of startups and small business there are two basic kinds of company: those the media pays attention to, and all the rest. Here are 10 great tips shared with us by various PR and Media folks that I hope you find useful! Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

Lean 96

Lean Marketing Public Relations PR 96

crowdSPRING Blog

SEPTEMBER 30, 2012

I love Duct Tape Marketing , Seth Godin , Chris Brogan and the rest, but give my company coverage in an article in Forbes or BusinessWeek or the New York Times for the greatest impact, the largest audience, and the most meaningful value for our PR dollar spent. In PR placements, ‘place’ matters.

Small Business 88

Small Business Public Relations Social Media New York 88

ConversionXL

JANUARY 18, 2022

Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution). Identify the channels where your audience is most active and double-down.

Audience 122

Audience Technical Review Social Media Campaign 122

crowdSPRING Blog

SEPTEMBER 6, 2011

The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have. 5 great viral marketing campaigns (and what small businesses can learn from them!).

Small Business 100

Small Business Public Relations Africa Lean 100

Startup Lessons Learned

MARCH 13, 2009

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. In fact, in most situations its a bad idea for startups to synchronize these events.

San Francisco 168

San Francisco PR Lean Early Stage 168

Up and Running

MAY 23, 2016

To give you a better idea of what entrepreneurs in this industry are thinking about during each phase of the startup process, I interviewed SaaS entrepreneurs from all over the world, including our own COO Noah Parsons. Eric Ries, a Silicon Valley entrepreneur and author of The Lean Startup, popularized this strategy for web applications.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

FEBRUARY 9, 2016

2010 – Sean Ellis, who currently runs Qualaroo , coins the term “growth hacking” in his article, Find a Growth Hacker for Your Startup. ” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Andrew Chen , Uber : “Startups don’t need growth hackers – at first.

Retention 48

Retention Metrics Acquisition Conversion 48

crowdSPRING Blog

MAY 5, 2010

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Media Relations 101 for Your Startup – [link]. Startup Tip: Marketing One-To-One – [link]. The Five Whys for Startups – [link]. Thinking About Doing – [link].

Social Media 88

Social Media Small Business Design Media 88

Brandanew

SEPTEMBER 12, 2015

It’s not because they didn’t publish enough number of articles on their blog , didn’t take PR seriously or something like that. This is irrespective of the size of business and may be seen in Startup to a mid-sized company. Or worse still, expecting every single piece to be viral. And most them, are failing! It tarnishes trust.

Marketing 100

Marketing Viral SEO B2B 100

ReadWriteStart

MAY 8, 2020

Now to pitch something like this, you do not need to create a fancy PR release. If you want your data to be understood quickly by the PR reporter, graphs are a great way to do this. Use Google’s data PDFs and visualize them for your audience. Takeaway: Focus on the value you are bringing your audience. Image Source.

Curation 132

Curation PR Public Relations Social Media 132

Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. When people (ok, engineers) who have been trained in this model enter most startups, they quickly get confused. In Google’s case, often in the millions of people.

San Francisco 154

San Francisco Lean Metrics Design 154

Duct Tape Marketing

MARCH 8, 2018

Like, “I want them to join our audience so we can have communication,” or, “I want them to follow me on some network” or, “I want them to purchase something,” right? The ones that run parallel to your business, and they’re these types of things where your audience is interested in this.

North Dakota 56

North Dakota Email Campaign Video 56

Brandanew

JANUARY 8, 2016

Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. Maggie Kravchuk , Rubenstein, PR. In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active.

Analytics 100

Analytics Social Media Marketing Media 100

crowdSPRING Blog

JUNE 29, 2010

Who cares if you have a ground-breaking or viral product if every single other company claims to have a ground-breaking or viral product? If your audience is tuning you out, your marketing or fundraising message will fall on deaf ears. That’s the rub with buzzwords – if everyone uses them, they are no longer unique.

Viral 82

Viral Public Relations PR Social Media 82

crowdSPRING Blog

JUNE 29, 2010

Who cares if you have a ground-breaking or viral product if every single other company claims to have a ground-breaking or viral product? If your audience is tuning you out, your marketing or fundraising message will fall on deaf ears. That’s the rub with buzzwords – if everyone uses them, they are no longer unique.

Viral 82

Viral Public Relations PR Social Media 82