ConversionXL

SEPTEMBER 9, 2021

By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention.

Social Media 142

Social Media Media Developer Marketing 142

Startup Lessons Learned

DECEMBER 23, 2009

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167

Metrics San Francisco Lean Continuous Deployment 167

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. The best performing content will include all three styles in one video. Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more.

Channel 129

Channel Metrics Algorithm Video 129

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. This post looks at the implementation details of HTML 5 video.

Acquisition 150

Acquisition Cofounder Technical Cofounder Cost 150

ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. What Is An Explainer Video? A Tutorial. image source.

Video 122

Video Software Review Cofounder Metrics 122

Startup Lessons Learned

JULY 6, 2009

Lessons Learned by Eric Ries Monday, July 6, 2009 Lean Startup fbFund slides and video As a follow-up to my previous post on my talk for fbFund at Facebook , there was enough interest in watching video of the talk that I have finally uploaded it using Apples MobileMe. If you want to see the original video, use the link above.

Lean 115

Lean Video San Francisco Continuous Deployment 115

ConversionXL

OCTOBER 26, 2022

Its For You Page (“FYP”), TikTok’s version of the home feed on Twitter or Facebook, is an infinite video stream. These videos are personalized based on past interactions and predictions about what users engage with most. Her first video about starting a business got 15K views, which resulted in 10 orders. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

OCTOBER 26, 2009

Lessons Learned by Eric Ries Monday, October 26, 2009 A real Customer Advisory Board A reader recently asked on a previous post about the technique of having customers periodically produce a “state of the company&# progress report. Many companies seek to involve customers directly in the creation of their products.

Advisory Board 151

Advisory Board Customer San Francisco Lean 151

Startup Lessons Learned

JULY 5, 2010

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Startup Lessons Learned

MARCH 16, 2009

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. The breakthrough idea of agile is that software should be built iteratively, with the pieces that customers value most created first. Enter Jims post.

Agile 111

Agile Customer Development Developer San Francisco 111

Duct Tape Marketing

JUNE 7, 2023

She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success. 06:25] In most companies, the customer interacts with their employees. [06:25]

Employee 76

Employee Technical Review Advisory Board Sales 76

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Every board meeting, the metrics of success change.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

OCTOBER 6, 2009

Lessons Learned by Eric Ries Tuesday, October 6, 2009 A large batch of videos, slides, and audio Ive been trying very hard to avoid turning this blog into a travelogue. On this speaking tour, thats been simply impossible, so Ive decided to let the following collection of videos, podcasts, and slides batch up for a little while.

Audio 118

Audio San Francisco Video Continuous Deployment 118

Up and Running

MAY 28, 2015

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. Hello, sorry we had an issue with the audio, and I think we seem to be having issues with the audio.

Lean 60

Lean Business Plan Video Software Review 60

Duct Tape Marketing

MAY 18, 2023

14:58] What are some of the metrics that show you’re doing things right? [17:02] 07:47): And then I'll, so then I shot a Loom video and I sent that out just to people that, that were tagged and, and, and had asked for it. And then inside that video, you know, I make a call to action, you know, for a service or a product Yeah.

ChatGPT 92

ChatGPT Advertising Email Viral 92

Duct Tape Marketing

AUGUST 23, 2023

So if those of you that watch the video clips, I know those of you listening won't, but I love your hat. They don't have the best features, but they fall in love with their customers and sell that aspiration. It's as simple as that, and that is what metrics are to me. They created the customer success community a category.

Community 54

Community Kuwait Cofounder Bootstrapping 54

YoungUpstarts

AUGUST 24, 2015

Dig deeper to uncover hidden needs, latch onto popular hobbies or passions, make our customers heroes, and sell what they’ll buy. Capture our content (text, video, or audio), package the materials into a product, price it appropriately, and publish it. #2 c) Selling more to existing customers. 1 Information publisher.

Technical Review 100

Technical Review Software Review South Carolina Startup 100

Startup Lessons Learned

NOVEMBER 27, 2013

None of the webcasts included slides, so the audio versions work really well. Eric’s chat with Kent Beck was among our most entertaining webcasts ( video ; iTunes ; SoundCloud ). But the truth of any program is, it requires teams, and customers, and it''s this complicated ecosystem…. Just, you know, with my bare hands.

Lean 165

Lean San Francisco Cofounder Programming 165

Startup Lessons Learned

SEPTEMBER 14, 2008

Lessons Learned by Eric Ries Sunday, September 14, 2008 How to listen to customers, and not just the loud people Frequency is more important than talking to the "right" customers, especially early on. Youll know when the person youre talking to is not a potential customer - they just wont understand what youre saying.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Lessons Learned

AUGUST 26, 2009

If you watch the video/audio below, youll get to see some of the questions I was asked after my presentation. And do your customer development. These quotes are, as is my custom, straight from twitter. Inspiring ideas: real-time biz metrics; safe continuous deployment; A/B split testing. Articulate, inspirational.

San Francisco 113

San Francisco Silicon Valley Startup Continuous Deployment 113

ConversionXL

JANUARY 31, 2014

Conduct surveys & interviews to understand your customer’s pain points. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. image source.

Analytics 134

Analytics Video Matching Conversion 134

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

APRIL 4, 2010

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? ▼ April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

Agile 99

Agile Software Review San Francisco Continuous Deployment 99

Startup Lessons Learned

JANUARY 12, 2010

Last, Ive tried to keep this blog updated with events , slides , audio , video and books that are helpful as well. Last, Ive tried to keep this blog updated with events , slides , audio , video and books that are helpful as well. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Lean 146

Lean San Francisco Wiki Startup 146

Startup Lessons Learned

MARCH 25, 2010

Defective prototype code was as often thrown out (because customers didnt want it) as it was fixed (when customers did). Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Software Review 141

Software Review San Francisco Lean Continuous Deployment 141

Startup Lessons Learned

JUNE 2, 2010

Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? The Entrepreneur’s Guide to Customer Development ▼ June (3) What is a startup? Expo SF (May.

Technical Review 132

Technical Review San Francisco Lean Continuous Deployment 132

Startup Lessons Learned

SEPTEMBER 15, 2008

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Labels: customer development , lean startup 8comments: Amy said. September 11, 2008 2:06 PM Editor said. Expo SF (May.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

ConversionXL

NOVEMBER 28, 2022

Like native content, video ads autoplay, and users can like, comment, share, follow, or re-use sounds. The organic style of In-Feed Ads makes them naturally familiar to users, who can interact with videos as they do with organic content. Where ads stand out from user videos is in what you can ask people to do. More than 1.1

Customer 102

Customer Viral Audience Campaign 102

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. The full audio and slide deck are included above, and the full transcript below. In terms of pre-purchase, traffic and content metrics. Because what happens is pitching is going to take eight to 12 months.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Startup Lessons Learned

SEPTEMBER 15, 2008

In my experience, the majority of changes we made to products have no effect at all on customer behavior. The report is set up to show you what happened to customers who registered in that period (a so-called cohort analysis ). This report is set up to tell you about new customers specifically. First of all, why split-test?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

FEBRUARY 8, 2010

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. Remember "metrics are people, too."

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Startup Lessons Learned

JULY 30, 2009

I thought Id share a little bit of that, too: I’ve been interested in different approaches to software development going back to 1987 when – in my first company Feld Technologies – my partner Dave Jilk and I started talking about “semi-custom software development&# (way ahead of its time). Read the rest. Expo SF (May.

Lean 68

Lean San Francisco Continuous Deployment DC 68

Startup Lessons Learned

MAY 31, 2010

Sean Murphy has an excellent and comprehensive roundup of resources about the conference: all of the slides, videos, summaries, notes and write-ups are listed on his blog here. All video from the conference is available for free at Justin.tv If not, youd better watch video of his talk ASAP. And then you can buy a t-shirt.

San Francisco 133

San Francisco Lean Technical Review Software Review 133

Startup Lessons Learned

JANUARY 15, 2010

Behind this analysis is a spreadsheet model, complete with detailed metrics for a set of customer behaviors that show just how valuable the new product will be. They are on-schedule and on-budget, but their gross metrics are way off. They are on-schedule and on-budget, but their gross metrics are way off.

Hockey Stick 105

Hockey Stick San Francisco Entrepreneur Lean 105

ConversionXL

OCTOBER 27, 2020

Once passage ranking rolls out, for example, the short section at the bottom of this article on adding voiceover to videos could outrank an entire article devoted to the topic—if our section happened to include an (algorithmically) better answer to a user query. While we’re here—add a voiceover to your videos. Buzzsumo Questions.

Algorithm 174

Algorithm Search Matching SEO 174