ConversionXL

NOVEMBER 14, 2013

Typically instead of data, they are driven by HiPPOs – highest paid persons opinions ( credit for the term goes to Avinash ). So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about just implementing all the best practices out there? Don’t.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

JULY 12, 2010

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. Add a piece of javascript to your web page (do a View Source on this page to see it), and it will tell you how often your content is being copied. Simple right? Why is this cool?

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

NOVEMBER 9, 2015

Pick the right metric. If your business relies on repeat payments, conversion rate is probably not the right metric to optimise for; just like CTR is terrible for optimising hotel bookings (e.g. You should probably look at more longer term metrics, such as signups that stay customer for 3 months+.”. Most of them don’t.

Conversion 48

Conversion Metrics Revenue Matching 48

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. These tools will only show you, in the best case scenario, a distorted view of reality. No keyword data in analytics tools.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Find the most critical experiences in your digital existence.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

JUNE 8, 2017

According to Clearhead’s Digital Optimization Benchmark Study : Similar to testing, we find that lack of technology isn’t the problem when it comes to personalization. Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? How can my company become great?" " ~ Digital Analytics: "Am I thinking right? " ~ Excellent Analytics Tips Series: "What is the best possible advice advice you can give me?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JANUARY 4, 2021

Like you, I consume a whole lot of reports every day – company data, public data. Here’s a blog post with more detail, and examples: In Web Analytics Context Is King Baby! Know the difference between Metrics & KPIs. A metric is a number. For a super-large company. People make so many obvious mistakes.

Analytics 113

Analytics Metrics Web Campaign 113

ConversionXL

MAY 16, 2017

It’s all about asking the right digital analytics questions. Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way. In addition, you’ll consistently come up short on bringing true business value to your company.

Analytics 132

Analytics eCommerce Metrics Campaign 132

Occam's Razor

MAY 2, 2017

The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts practice the above principles every day in every dimension of their jobs.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. And, if you've met any boss, at any company, in any country, then you'll never go a few days without them asking for benchmarks (turns out they are also very interested in knowing if the performance they are seeing is good or bad).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Too much data from our web analytics tools. In the best case scenario you have even optimized landing pages. Affiliates.

Analytics 94

Analytics Metrics Cloud Web 94

Occam's Razor

JULY 23, 2012

What metrics should I use? What digital marketing works? Not the pat answers, but rather the way to figure out the best answers for themselves all by themselves. and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary.

Framework 126

Framework Analytics Web DC 126

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. Partly because of a lack of any tie to business strategy (ensure you have a Digital Marketing & Measurement Model !), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Here’s the hashtag: #heartbreaking. Maybe not yet.

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Analytics 127

Analytics Campaign Search Customer 127

Occam's Razor

SEPTEMBER 15, 2014

You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Surely you are not surprised that digital finally beats TV. The only reason good old digital is beating TV is mobile. Still, let me try to surprise you.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

DECEMBER 9, 2013

The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In other words: Evolution.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. So we use proxies, and we do the best we can.

Analytics 128

Analytics Search Advertising Metrics 128

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. That means: All of these metrics are off. Let's do this!

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? If you are in a company this is easier to get done as you have access to people and at least some data (even if the site is not tagged). 7 Best Practices, Bonus Tips. Paid Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

FEBRUARY 3, 2014

Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Put the company name on the stadium?

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. to move all we do as a company to deliver higher profits.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Digital Attribution's Ladder of Awesomeness. Digital Attribution's Ladder: Step Details. Step 1: Optimal Metrics. As an example, here's the Digital Marketing ladder of awesomeness : Very cool, right?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. 1: How to Win, Really Win, at Digital: One-Time PLUS Many-Time Relationships. All the stuff you've launched is great for show casing your company and its products.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. But, I'm a big believer in optimizing data access to be at the right time as defined by your decision-making/action-taking speeds inside your company. For so many humans who engage with us digitally, we know so little. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Let's calculate the ROI of digital analytics. Isn't it amazing?

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

MAY 5, 2016

about people who use ad blockers, and an incredible amount of hoopla around how the only reason media is dying is the awful people using ad blockers in their web browsers. And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. And, you can see the all important metric of Conversion Rate.

Analytics 60

Analytics Metrics Advertising Europe 60

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. To share with you three custom reports that I find to be super valuable when I am doing web data analysis.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

APRIL 4, 2016

Second, as we are on the topic of great analysts, I want to share how to recognize that you might be one, from a macro perspective, and, if you are, or are not, what's your value to your company. Known gaps of what's unknown (particularly relevant in digital data). Let me focus on one, how valuable you are to your company.

Salary 60

Salary Analytics Reputation Singapore 60

Occam's Razor

JULY 18, 2011

The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Every person in your company. You must use metrics that are unique to the medium. Your company cross-channel outcomes data. Ready for the best email marketing campaign metrics?

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

AUGUST 12, 2013

The Best Next Steps/The First Best Steps. MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). Multi-channel attribution across digital channels. It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. You are doing i am wasting earth's precious oxygenalytics. No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

DECEMBER 12, 2016

there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity. I believe there are five elements that have to be persistently present in the primordial soup at any company that expects amazing life to spring forth.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. There is a ton of interest in Expert Access, Samples & Offers and About your company.

Search 135

Search Analytics PPC Green 135