Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective).

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JULY 23, 2012

As I've gotten older I've come to appreciate the value of frameworks a lot more. What digital marketing works? Definitely Y, do that. How can I improve my business? Simple, do A then B and you're done. This is the main reason I love frameworks. They force you to step back and think.

Framework 126

Framework Analytics Web DC 126

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. And rather than just being content you watch, it is content you watch, share and shape. On the other side of the spectrum, the only reason I think so well of Prudential Financial is because of their incredible YouTube content. YouTube is amazing.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

MAY 5, 2016

You would never want to take away the opportunity a content creator has online to monetize their work via ads. I know that at least some of you think I'm being sarcastic. While you could call on your favorite IT BFF to do this for you, let me encourage you by saying that if I can do this all by myself… You can do it too!

Analytics 60

Analytics Metrics Advertising Europe 60

Occam's Razor

SEPTEMBER 15, 2014

Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. I was not surprised, we could see that coming quite clearly. was the dramatic shift between 2010 to 2014 to mobile content consumption. Amazing, right? Many reasons.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MAY 24, 2013

You will also learn valuable insights about your customers, because you will be “knowing” instead of “thinking about” their preferences. A/B testing produces concrete evidence of what actually works in your marketing. When done correctly, you can achieve good, measurable results in a short timeframe.

Analytics 131

Analytics Mobile Framework Conversion 131

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics. From there, it is only a hop, skip and jump to the most deadly question in analytics… What's the business solving for? We see this everyday. "Analysts" Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

AUGUST 11, 2015

Your business is unique. The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Business Outcomes Analysis. I suffer from the problem that tons of people scrape the content from this blog and repost it as if it were their own. Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

AUGUST 22, 2022

You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), and sometimes the dice does not roll your way when you measure impact. Sophisticated brand measurement is hard.

Metrics 105

Metrics Campaign Analytics Framework 105

Occam's Razor

DECEMBER 9, 2013

The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position).

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 25, 2013

We shall do that in in two parts. It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). I would venture to say it’s because we’ve made an awfully poor case for the value of what we do.

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

FEBRUARY 7, 2011

It is a great way to stay connected to what's most important to you (and keep the blog and its content relevant!). They are: the tactical "How do I?", Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less?

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Every fiber of your being. Your campaign data.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Let's do this! Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. In this post I'll highlight some of my favourite things you can do, and learn from, in the Store dataset. Awesome, right?

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) In a world when your work will never be done, how do you assess that the core things necessary are present? Not as important as you might think.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Do so at the fastest pace you can put in place for transformation of the left-side of the above equation, and use the same pace to evolve the right-side of the above equation. Revolutions in our context, almost always fail.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 20, 2012

And yet our work results in very little impact on the business in terms of action taken by company leaders. My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. We work very hard. We torture SiteCatalyst.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JUNE 11, 2014

Even for shoes, think of why and when you go to Zappos (vs. My hope is to present a cluster of experience, each doing something spectacularly amazing, to open your minds to new possibilities. Or see Gillette. They go two things in their corner: Babies and irrational parents who don't know what to do. Two minutes?

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

NOVEMBER 14, 2013

This post is based on my keynote presentation at Mesh Marketing last week. Question: what do these 4 things / people have in common? These are four cases when data-driven approach kicked traditional thinking in the butt, hard. However, only 11% of marketers use data to make business decisions today. Barack Obama.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. If you get the think , you can definitely go out and create your own list of the critical few.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. " framework with you.

Framework 147

Framework Marketing Search Mobile 147

Occam's Razor

JANUARY 7, 2019

In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better – I’m borrowing the concept from mathematics and technology, from “step function”). The Step Change Analytics Obsessions List.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Let's go… 1.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

APRIL 19, 2010

So in this short post let's try and see if we can fix this really basic problem. Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. The post will end with a Web Analytics Measurement Framework. See below.]. Improve marketing effectiveness. Dimensions.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

APRIL 2, 2012

I'm convinced that the resulting problems (confusion, FUD, angst, daily prayers, and wasted budget) are due to the lack of a clear framework that can help clearly define the problem. In this post my hope is share a framework that will help define the problem clearly. This is going to be a lot of fun. are happening as a result.

Channel 152

Channel Analytics Framework Advertising 152

Occam's Razor

AUGUST 11, 2014

I'll share the outcome of that thinking in this post, but you also get a bonus. They will have some of data, but your insights, recommended actions, and computation of business impact (IABI) will be critical in driving change. Before we go on, what do I mean by database module? Always focus on the complete journey!

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

MAY 18, 2010

don't allow you to do on the fly segmentation of all your data (not without asking you to change javascript script tags every time you need to segment something, or not without paying extra or paying for additional "data warehouse" solutions). I have to admit I see that and I feel like throwing a tomato against the wall.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JUNE 15, 2010

Most of the time spent by Marketers & Analysts tends to be spend looking for "known knowns" Things we know and expect to see in the data, we look to see if they are there. " " Oh look Google is still our Number 1 referrer and we are selling lots of product x as we always do. Hello Insights! ].

Analytics 105

Analytics Customer Framework Web 105

Occam's Razor

JANUARY 4, 2016

It also results in Marketers obsess about awful things like last-click conversions ( die last-click attribution die! ). They never consider Think or Care intent, all they obsess about is Do intent ( See-Think-Do-Care business framework ). The very bottom of the Do! See if you are a fit.

Metrics 60

Metrics Analytics eCommerce Conversion 60

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. Instead of ads being placed by human-based methods, machines can do it so much better at scale. Can you do RM+RP+RT using TV? Let's go! How about magazines?

Analytics 60

Analytics Marketing Mobile Audience 60

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? What to do, where to start, what's cool. My goal is to give you a list of tools that I use in my everyday life as a practitioner (you'll see many of them implemented on this blog). Of course tools. recommending tools for the complete web analytics 2.0

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

JANUARY 7, 2014

4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3. The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. You know what your Return on Analytics is! " Kisses.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Win Big: Stop Posting Content for Organic Reach On Social Channels. +

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! How do you collect data? You, see why the two numbers might not tie? I am so excited, come on!!

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

NOVEMBER 2, 2015

But, what about businesses? Do the big gigantic numbers imply that your business should use these social media channels? Businesses were told: "The numbers are HUGE!" " The second question was never answered either, but because all businesses know is how to pimp that became their default strategy.

Social Media 60

Social Media Media B2C B2B 60