Occam's Razor

APRIL 23, 2012

Yes, data is important. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. Blah, blah, blah.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

MAY 2, 2017

The very best analysts focus, when most will tend to gather. The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. I am going to pick a whole bunch of different businesses (15 in all!),

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

FEBRUARY 7, 2011

It is a great way to stay connected to what's most important to you (and keep the blog and its content relevant!). For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. I'm going to try and answer all of them here.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

OCTOBER 24, 2016

The second part of the equation most frequently improves in a revolutionary manner. Hence, it is dangerous to overlook the super critical importance of P+P+S. Yet, it is so fantastically true. At least for now. At least until AGI takes over. Why is this formula material? Maybe this metaphor will help make this real. Closing Thoughts.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) How do you ensure that your can zig-zag with business strategy? Not as important as you might think. Here's a little back story.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

FEBRUARY 20, 2012

And yet our work results in very little impact on the business in terms of action taken by company leaders. No tie to what's important. What dimensions, if analyzed, will deliver juicy business insights? You are going to have to throw away the shackles, and think like a business owner. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. " While reading the entire post will be of value (and ensure world peace), you're welcome to jump to the section that sounds most appealing.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

JUNE 27, 2016

Why Web Analytics Analysis Is Important. Set up measurements for your KPIs and identify leaks in your funnel.” That’s why asking intelligent questions is such an important skill. Optimization isn’t about educated guesses and hunches, no matter how many years you’ve been in the industry.

Analytics 72

Analytics Web Technical Review Conversion 72

Occam's Razor

AUGUST 11, 2015

Your business is unique. Just go to the GA Solutions Gallery and click Import: Occam's Razor Awesomeness. The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. But, before we go there I want to share an important concept. Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JULY 15, 2014

It provides a brief snapshot of the entire business. Dashboards are no longer thoughtfully processed analysis of data relevant to business goals with an included summary of recommended actions. Dashboards are no longer thoughtfully processed analysis of data relevant to business goals with an included summary of recommended actions.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Small business websites are a very fragile ecosystem. Most likely in Excel.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 7, 2016

And, here's the most amazing thing, if you only do it for flowers it won't work out as well as you want it to. Some recent events made me wonder what the best strategy for a business is. Some recent events made me wonder what the best strategy for a business is. My goal is to get you promoted, you are going to love it.

Analytics 60

Analytics Marketing Metrics Audience 60

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. 10: The KPIs in your DMMM reflect your company size/evolutionary stage. #9: Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Let's listen in as Alistair discusses the lean analytics model… The Lean Analytics Cycle is a simple, four-step process that shows you how to improve a part of your business. This should not be news to you.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Occam's Razor

SEPTEMBER 15, 2011

Let's go… The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website. Step two is to identify crisp goals for each business objective. Step four is to set the parameters for success upfront by identifying targets for each KPI.

Marketing 166

Marketing Campaign Acquisition Analytics 166

Occam's Razor

OCTOBER 4, 2010

The answer will invariably be: Before you provide the data, ask the requestor what is the business question they are trying to answer. Most of the time they, Marketers /bosses /HiPPO's, ask and we puke data out. Business questions. Why Ask For Business Questions? Then fulfill that need. It is a good answer.

Analytics 119

Analytics Web Metrics eCommerce 119

Occam's Razor

JULY 23, 2012

How can I improve my business? Even the most mundane and obvious situations are incredibly complex and unique. As I've gotten older I've come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are simpler because, of course, we know everything. What metrics should I use?

Framework 126

Framework Analytics Web DC 126

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. " And many more.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

APRIL 30, 2018

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. That’s simply because silos don’t promote consideration of all the variables at play for the business.

Metrics 117

Metrics Algorithm Global Advertising 117

Occam's Razor

MAY 5, 2016

Five Reports and KPIs that deliver critical insights from ad blocking behavior. First, plant me firmly in the column of people who believe that using an ad blocker is a personal choice, each person makes the moral decision they are most comfortable with. You don't use an ad blocker, right? Of course not! Honestly, it is that easy.

Analytics 60

Analytics Metrics Advertising Europe 60

Occam's Razor

MAY 19, 2014

For each metric deemed to be critically important, identify an immediately adjacent contextual / OMG we are on the right track metric that will give more context while incentivizing the right behavior. Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

OCTOBER 14, 2014

If you have set the targets for your KPIs up front (Unique Visitors for Sept. If you have set the targets for your KPIs up front (Unique Visitors for Sept. This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others).

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

MAY 24, 2013

An A/B test is the easiest and most common type of landing page test to conduct. In it’s core, A/B testing belongs to a category of Scientific Optimization techniques, where statistics is used to increase the odds that what your visitors see on your site is the best-performing version. Step 1) Measure your website’s performance.

Analytics 131

Analytics Mobile Framework Conversion 131

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. This is a KPI and that is a KPI and "you don't have a KPI, oh my!" " and "look at my KPI it is awesomer than yours!" Key Performance Indicators! " and. well you've been there.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. Can I add any business value? Reports to look at, KPIs to evaluate, inferences to make. The goal of my recent post on the Yahoo! Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

NOVEMBER 2, 2015

But, what about businesses? It comes down to two important questions: 1. Do the big gigantic numbers imply that your business should use these social media channels? Businesses were told: "The numbers are HUGE!" if your business should be on that network and 2. Facebook for Businesses. Big mistake.

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

MAY 16, 2017

Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way. In addition, you’ll consistently come up short on bringing true business value to your company. In any field, it’s important to be critical.

Analytics 132

Analytics eCommerce Metrics Campaign 132

ConversionXL

JULY 10, 2019

If you’re like most marketers, you’d rather sharpen your subject-matter expertise than spend time in PowerPoint. Fortunately, Google Data Studio can automate the time-intensive tasks of data compilation and report building without sacrificing important context and insights. Clients need stories, not just data. Image source ).

Metrics 133

Metrics Analytics Green Aggregator 133