ConversionXL

FEBRUARY 3, 2017

MonetizePros explains the benefits of affiliate networks well… To over-simplify, the network exists to: Match up merchants and affiliates; Handle the administrative aspects of an affiliate-merchant relationship; Protect affiliates. B2B Affiliate Programs Look a Little Different. Image Source. What is your volume potential?

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Field length should match estimated text size. Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Insert line of code.

San Antonio 86

San Antonio Metrics B2B Analytics 86

View from Seed

MARCH 3, 2015

For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. It’s also important to match the marketer to the company. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

DECEMBER 24, 2015

Stay clear of “Broad” match type – as in the point above, you really need to keep your keyword list as tight and targeted as possible, you don’t want Google to show your ads on keywords that it thinks are relevant to you. Clicks on the ads from this campaign will call your number and not direct to a landing page.

Sales 28

Sales Matching B2C Campaign 28

ConversionXL

SEPTEMBER 10, 2012

how they describe the type of services they offer, you can word the copy on your site to match the conversation in their head (very important!). It’s all about relevancy – if what you offer and how you present it matches their state of mind, you have gained a customer. … and so on and so forth. generational).

Audience 122

Audience Analytics B2B eCommerce 122

Duct Tape Marketing

MAY 22, 2019

Basically what that means is the better your site can match what someone wants when they search for something, the higher it’s going to rank. To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for?

SEO 59

SEO Kansas City Kansas Missouri 59

ConversionXL

NOVEMBER 6, 2015

Pro Tip: Do this with your campaign team (e.g. The team will be less likely to implement a change (‘test threat’) if they were involved up front, and it provides more eyes to monitor for unexpected ‘pollutants’ like competitor promotions, direct mail campaigns, or even regional weather factors. Flicker Effect.

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. LinkedIn (not great for B2C). With LinkedIn, you’re able to target a much deeper set of demographics that Facebook is catching up to in the B2B space. AdWords Display (sheer publisher size).

PPC 48

PPC B2C B2B Sales Cycle 48

Mike Michalowicz

FEBRUARY 11, 2013

Look for decision makers with events that are a match for your product or service. If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. HARO Gift Bags.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

JULY 22, 2013

But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You are B2C or B2Q or Non-profit or an Adult-oriented business. Because the consideration stage matches your marketing, which in turn matches the metric. But you use conversion, you notice there is almost none, you kill the campaigns.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

AUGUST 27, 2019

According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. already uses Mixpanel for cross-device matching of website visitors. Then set up the campaigns that’ll generate the data. B2B or B2C. ( Image source ). But I’ll skip that rant for now.

Analytics 124

Analytics Naming Metrics Campaign 124

Duct Tape Marketing

FEBRUARY 2, 2022

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. And as much as that campaign may have worked for them, I still think that name has kind of trapped them into people thinking it's just for breakfast. So, you know, how important is, is a match to the URL?

Naming 75

Naming Kansas City Kansas Technical Review 75

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Ready for the next step?

Analytics 90

Analytics Search SEO Metrics 90