Startup Professionals Musings

NOVEMBER 26, 2014

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube.

Marketing 253

Marketing Startup Non-Compete B2C 253

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). Dominant growth engine.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

MAY 22, 2017

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” Just like cars with a great engine but no wheels. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Google is the largest successfully trending search engine, and at just one search, you can receive a lot of help for your small scale business. You can also use your social channels for sponsored ads.

Small Business 138

Small Business Marketing SEO Social Media 138

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

YoungUpstarts

AUGUST 17, 2014

Automation is essential to B2B (business to business) marketing. Moreover, those tracking online progress (search rank, social engagement, website visits coming from other channels), are overloaded with duties, multitasking and allocating time. What channels deliver poor and lower-than-estimated results? - Why You Need It.

Architecture 180

Architecture Marketing SEO Cofounder 180

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.

Social Media 100

Social Media Campaign SEO B2C 100

Startup Professionals Musings

DECEMBER 19, 2015

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube.

Marketing 120

Marketing Non-Compete B2C B2B 120

YoungUpstarts

APRIL 26, 2016

There is a multitude of marketing channels available to entrepreneurs. While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google. Long-term success hinges on proper preparation, and this starts with creating a business plan.

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

ReadWriteStart

OCTOBER 7, 2020

Great content can last for decades and become a reliable revenue engine and act as a pillar for other content. According to a report from the Content Marketing Institute (CMI), 91% of B2B marketers and 86% of B2C marketers say content marketing is vital to their marketing strategy. Let’s look at the stats.

B2C 78

B2C B2B Dilution Architecture 78

Brandanew

NOVEMBER 17, 2015

Both consumers (for B2C) and brand (for B2B) check the recency of your posts. How frequently you post is also a good reminder to the search engines. Any kind and of online writing is always meant for two different entities, the audience and also the search engines. Register at connect@brandanew.co . Post Regularly.

B2C 100

B2C SEO Audience B2B 100

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. If you are in B2B, you’ve certainly heard of account-based marketing by now. Most tools will offer a recommendation engine that you will able to tweak according to custom rules. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

JULY 29, 2013

by Meng Weng Wong, co-founder and social engineer at JFDI Asia. Better to decide now that you would rather pursue a career path in engineering than in entrepreneurship. Have we confirmed a CHANNEL to reach our market? B2B) Is that sales process implemented in a SALES ORGANIZATION which does not require much founder time? (B2B)

Asia 207

Asia Singapore Cofounder Incubator 207

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. Some business owners have written off the concept of paid search because they’re not a retailer or B2C. So you understand that having a presence on search engines, particularly Google, is important.

Search 71

Search PPC Kansas City B2C 71

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below. 1) Enterprise Sales. Find a new sales rep with industry experience, a rolodex and a strong track record.

Sales 50

Sales Technical Review Software Review B2B 50

Occam's Razor

NOVEMBER 13, 2009

I am a Mechanical Engineer with a MBA, a late covert to the power of understanding the super sexy "why" by leveraging lab usability studies, surveys, card sorts, online remote testing and more. Pick any social media channel, or all. Glory will be yours!! Non-Ecommerce. We make love to 'em all!

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic by channel: Find out where your visitors come from. in an app).

Metrics 105

Metrics Analytics Marketing Acquisition 105

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

MARCH 30, 2022

So we, we call Google an AI based search engine now. And AI based search engines are just a lot better at choosing the right content for the query, giving you the right answer at scale than the rules based search engine, where, where Google started out. A lot of it depends on whether you're B2C or B2B.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Occam's Razor

DECEMBER 9, 2013

During this stage you should also invest a lot in Search Engine Optimization. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Your first job is to beat them at everything. Now is the time to undertake that work. Not in step three.

Analytics 165

Analytics Marketing Channel Metrics 165

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Up and Running

AUGUST 7, 2019

Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. Competing with Amazon can feel overwhelming, and fewer are trying.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. Fincura specializes in serving lenders.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up.

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. The drilldowns are Keyword, Source (engine) and Mobile Device Branding. How your search strategy is working for your company and what keywords and search engines you need to focus on in terms of improving your future mobile outcomes.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right? They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JANUARY 28, 2013

The suggestions engine they have. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Then they match it back to their rules engine that serves me the best options. A really nice way to do a multi-channel strategy. It is such a cool service. The music collection is wonderful.

Web 164

Web Design Marketing Security 164

Reid Hoffman

AUGUST 17, 2021

Greylock investor Sridhar Ramaswamy , who co-founded search engine startup Neeva , says it’s more important for startups to think about creating a product that is useful and resonates with people before worrying about whether a large incumbent is doing it. Costco, it turns out, is the ultimate subscription engine. How did HBO innovate?”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Greylock investor Sridhar Ramaswamy , who co-founded search engine startup Neeva , says it’s more important for startups to think about creating a product that is useful and resonates with people before worrying about whether a large incumbent is doing it. Costco, it turns out, is the ultimate subscription engine. How did HBO innovate?”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Identify gaps in our content/engagement/channel strategy on the web, 2. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? You are B2C or B2Q or Non-profit or an Adult-oriented business. And really the list is too long. Go, win big.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 4, 2014

Some of these tools include: Personalized product recommendation engines. We’ve covered plenty of ways to capture email addresses before, so you won’t be surprised to hear that for B2B businesses, a good way to capture leads is by regularly publishing high quality content. Email remarketing. Behavioral targeting.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Do I discover a brand channel by the company (to create a deeper connection with customers)? Channels where they should exist but don't. Email Marketing, Blog ads, Social channels AND mobile experiences AND mobile applications.

Web 138

Web Analytics Technical Review Affiliate 138

Up and Running

NOVEMBER 3, 2016

Creating videos as part of your Facebook or Twitter marketing strategy (or even starting your own YouTube channel ) might seem complicated, but Blair Thomas of First American Merchant argues that it’s well-worth looking into. My Parents Are the Only Ones Reading My Business Blog —it’ll show you how to avoid this outcome.

Marketing 60

Marketing Social Media Analytics Framework 60

Cracking the Code

OCTOBER 10, 2008

In this case, fully-burdened is not just the salary, bonus, and benefits of the sales rep, but also allocations for sales engineering support, executive support, marketing expense, and professional service expenses associate with securing the customer. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Buyers were using pen, paper and fax machines to place orders.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. Okay, so another question that people have had is, really a lot of questions about how to pick the social channel, how to think about the social channel.

Marketing 72

Marketing Social Media Sales Media 72