B2B B2C Customer Product Development 
Startup Lessons Learned
JULY 5, 2010
I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.
Steve Blank
NOVEMBER 5, 2009
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there? Can it scale?”
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ConversionXL
NOVEMBER 29, 2018
You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. But if you’ve already started down the product-led path—and can get it right—there are plenty of benefits. We value things more highly if we own them.
Women Entrepreneurs Can
MARCH 29, 2019
3D printing is about to revolutionize how the manufacturing industry approaches product development. Prototype development and production is one of the costliest aspects of the manufacturing industry. Augmented reality gives manufacturers the opportunity to test products in a virtual real-life platform.
Startup Lessons Learned
MAY 14, 2009
Take a look: This full-day Master Class focuses on how to build a startup from the ground up to focus on customers, markets, and speed of iteration. Im working on a future post where Ill share the details of how I used customer development to shape both the content and packaging of this event, so look for that soon.
Steve Blank
NOVEMBER 4, 2021
Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.
ConversionXL
FEBRUARY 10, 2021
While thorough feature pages and detailed pricing tables are great components to have on your website, what better way to qualify prospective customers than with video marketing? What types of demos are used, and are there correlations between B2B and B2C demo usage? Solution 1: Live demos. Pre-recorded demo pros and cons.
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