Version One Ventures

OCTOBER 18, 2012

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. The same logic holds true for most acquiring companies.

IP 163

IP Technical Review B2C Social Network 163

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. Lower capital requirements: The cloud lowers the upfront R&D costs for a software start-up. Barriers to entry! Photo credit: phill.d) With the consumerization of IT, we’re living in a more product-centric world.

IP 156

IP B2C Demand Startup 156

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Score B2B marketing campaigns in minutes by joining IP detection and company scoring.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

MAY 22, 2019

In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing.

SEO 60

SEO Kansas City Kansas Missouri 60

VC Cafe

JANUARY 16, 2011

Allot is a leading provider of intelligent IP service optimization and revenuegeneration solutions based on Deep Packet Inspection (DPI) technology, Allot Service Gateway solutions for mobile broadband are compliant with 3G.4G/LTE Each Xeligence software solution provides guidance to support automatic decision making. IXI Mobile. -

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103