B2B Campaign IP Metrics 
ConversionXL
APRIL 7, 2021
The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. If you’re selling B2B, you know it’s a wide and competitive market.
ConversionXL
NOVEMBER 3, 2016
Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.
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ConversionXL
APRIL 12, 2017
Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.
ConversionXL
SEPTEMBER 15, 2020
You might consider filtering out internal IP addresses, for example. Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign.
ConversionXL
JANUARY 8, 2016
You might consider filtering out internal IP addresses, for example. Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign.
www.vccafe.com
MARCH 11, 2013
Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. IP Location Tools. Campaign Monitor. Startup Metrics for Pirates â?? Login System.
ConversionXL
MARCH 26, 2014
What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). Did they find your website via a campaign? You can now see 3 metrics called. (1) Have they visited your website before? What was the traffic source?
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