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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Email campaigns, Cold calling. Image Source.

B2B 48
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. They specifically targeted the T-Mobile account. Within hours, Legere praised the work on social media.

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Why Your Marketing Campaign Must Be Built on Successful Communication

The Startup Magazine

This article argues that successful B2B marketing must be based on professional, personal, and interactive communication that is implemented throughout the business. These can be completed on mobile, laptop, or PC, and have proven the most effective and convenient means of communication between the business and external stakeholders.

Campaign 133
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Why A Wholesale e-Commerce Platform Is Essential For Your B2B Business

YoungUpstarts

B2B wholesale businesses have had to rethink and realize that a wholesale e-commerce platform is essential to their business. Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. Forrester estimates that B2B e-Commerce will top $1.1

B2B 153
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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113
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Today’s B2B: It’s Mobile, It’s Personal, It’s Everywhere

Growthink Blog

At it, some of the world''s best Internet thinkers and researchers presented on key trends in business-to-business (B2B) online marketing, sales, and client engagement. Mobile, Mobile, Mobile. tweeting and texting Millennials), but on B2B markets and interactions as well. My three takeaways: 1. Personalization.

B2B 91
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting. Digital ad spending in the U.S.