Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 74

Marketing Differentiation B2C PR 74

Duct Tape Marketing

NOVEMBER 2, 2023

07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] He's a former VP of sales at HubSpot, and currently specializes in helping companies grow by implementing sales and marketing excellence. 08:43] Many tools only show real-time data, making historical comparisons challenging.

Metrics 74

Metrics Analytics Forecast Software Review 74

ConversionXL

DECEMBER 16, 2020

Multi-channel attribution is valuable—and difficult. Differentiation Strategy. You must differentiate your company to get it, yet hardly anyone does. Stop chasing trendy tactics and build a real differentiation strategy. Conversion-Focused Formatting & Layout ” from our Sales copywriting and product messaging course.

Artificial Inteligence 93

Artificial Inteligence Differentiation SEO B2B 93

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. DGMs see that demand is maintained throughout the sales cycle.

Demand 95

Demand Management B2B Campaign 95

Up and Running

MAY 11, 2021

Email marketing still is the channel of choice for most marketers at the end of the day. That could be why roughly 83 percent of B2B companies currently use email newsletters for marketing. Deliver value and not just a sales pitch. Go light on sales, heavy on giving value to your readers. Experiment and test things.

Customer 118

Customer Email HTML Social Media 118

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”. This post has answers.

B2B 100

B2B eCommerce Search Technical Review 100

Duct Tape Marketing

DECEMBER 15, 2022

Jason Bay is a leading sales expert and he talks with other leading sales experts to get you the information you need. So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Really, really eye-opening. John Jantsch (06:15): Well.

Community 81

Community Framework Advisory Board Viral 81

Hearpreneur

JULY 7, 2023

2- To do more than awareness Photo Credit: Alex McIntosh We use PR to not only bring awareness to our mission-based skincare brand but also to drive actual sales of our products. I've secured media coverage and press releases with top publications, as well as engaging on social media channels to get the word out about what I do.

PR 108

PR Public Relations Entrepreneur Reputation 108

Austin Startup

OCTOBER 15, 2017

Will his digital presence measurably affect sales of his newest book What Unites Us ? We had to estimate hardware costs at various volume levels, distribution channel discounts, competitive pressures from Imsai and a few others, and then decide to go to market with a strong conviction in our pricing strategy.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

David Teten

SEPTEMBER 5, 2014

We’re not mainly for B2B companies or later stage companies or anything like that. Those interactions vary – from mentorship and product feedback to learning about unmet needs in a market or understanding whether a sales channel is worth pursuing. Again, our value can really be differentiated in its scale and depth.

New York 114

New York Technical Review Networking Advisory Board 114

Austin Startup

JULY 12, 2010

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

Brandanew

FEBRUARY 15, 2016

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Or simply be convinced to buy if you’re offering a product for direct sales. Many of us forget that most purchasing decisions- B2B included- are emotional, not necessarily rational. Is this compelling enough?

Product 100

Product Michigan B2B California 100

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.

Social Media 100

Social Media Campaign SEO B2C 100

YoungUpstarts

JULY 29, 2013

Hero mentors” have exited their businesses through a trade sale or IPO, sometimes multiple times; they offer inspiration to your team and coaching on strategy and tactics. Does the solution DIFFERENTIATE from current competitors through a UVP? Have we confirmed a CHANNEL to reach our market? TRACTION and GROWTH?

Asia 207

Asia Singapore Cofounder Incubator 207

ConversionXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. This has changed how buyers interact with sales. More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. The channels.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

MARCH 28, 2017

best for B2B). According to Talia, the last question in particular helped her client achieve a 62% boost in sales. For B2B, post-conversion survey could be part of an on-boarding email. The key differentiator for this product was a 3G connection that didn’t require communicating through a phone. or how would you.

Conversion 48

Conversion B2B Naming Acquisition 48

ConversionXL

MARCH 20, 2019

Deliver tailored marketing and sales messaging to those people. Pilot programs refine the process—and your target list—while (hopefully) demonstrating enough ROI to earn buy-in from marketing, sales, and executives. The analytics portal syncs with independent CRMs to wed engagement and sales data. Sales enablement.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments. What is a lead if it doesn’t have a chance at becoming a sale?).

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

JULY 14, 2022

As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. Melissa Kwan (02:41): Yeah. Everything is real.

Technical Review 83

Technical Review Demand Cofounder Video 83

Up and Running

AUGUST 14, 2018

You want to avoid wasting money on expensive direct mail to unqualified leads, while at the same time reaching the best leads through multiple channels. As a result, 93 percent of business-to-business (B2B) marketers use content marketing. Content marketing has been effective for B2B marketers as well.

Marketing 71

Marketing Entrepreneur B2B Video 71

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? Robert Rose: Yeah.

Cost 37

Cost Marketing Audience Media 37

ConversionXL

DECEMBER 13, 2018

Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. email, SMS).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. This is influenced by a psychological principle known as mental ownership , a commonly used technique in direct sales (e.g.,

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients.

Community 83

Community Marketing Audience Networking 83

Up and Running

AUGUST 7, 2019

Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. Incorporate Amazon sales into a subscription box business model.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] We are a B2B or business to business company. And uh, yeah.

Small Business 89

Small Business Software Review Marketing Technical Review 89

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?

Software Review 88

Software Review Marketing Technical Review Michigan 88

Occam's Razor

DECEMBER 9, 2013

It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. From step five on you were likely already delivering some multi-channel value for your company.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

AUGUST 10, 2022

That’s the greatest opportunity to differentiate your business from every other company that does what you do. 531% increase in six months, 192,853 in additional sales, how they outranked Home Depot. Here’s a typical scenario on B2B marketing: Suppose you are selling to businesses with several stakeholders.

Mobile 90

Mobile Video Audience Design 90

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. Discover the secrets and strategies of how your business can achieve the frictionless sale. But if you're doing b2b, you're probably not on a phone doing it.

SMS 91

SMS Technical Review Channel Cofounder 91

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.)

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

APRIL 10, 2019

While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). You can’t focus on paid channels alone, however. ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. That makes an ABM-only approach risky.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. Content marketing isn’t a tactic you use when you need to increase sales. Instead of committing to posting on your social media channels three times a day, start with a few times a week. Image source).

Customer 92

Customer Audience Campaign Social Media 92