Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 63

Channel Acquisition Framework B2B 63

YoungUpstarts

SEPTEMBER 23, 2016

Most marketers and small business organizations struggle in terms of data challenges. Are you tracking down what channels are providing you with what number of prospects? But the stakes are high for B2B tech start-ups whose operations can be ruined by connecting their wagon to a passing fad. Marketing and Sales Data.

B2B 100

B2B Database Social Media Startup 100

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! Start a YouTube channel. You can reach David via his email.

Video 73

Video Marketing Harvest Bandwidth 73

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. Whether you work for a corporation or for a small business, there is remarkable potential in event marketing. They aren’t the only ones. Social media engagement (this is useful during all phases of an event campaign).

Campaign 72

Campaign Marketing Social Media Software Review 72

crowdSPRING Blog

MAY 1, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Email Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. Create and send trigger emails based on customer behaviors and interactions. All of these different scenarios can be a great way to integrate personalization into all of your marketing channels. Improve conversion rates and ROI .

Marketing 179

Marketing SMS Campaign Channel 179

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Because nobody trusts papa ads and you don't even see emails anymore cuz they go into spam. I think B2B companies in particular have probably been slower to come to this idea.

Community 79

Community Framework Advisory Board Viral 79

Duct Tape Marketing

NOVEMBER 2, 2023

Connect with John Jantsch on LinkedIn This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360 Desk team 360 is the #1, flat-rate, digital marketing integration team, that helps small businesses and marketing agencies with graphic, web design, and on-page marketing services. They want it real time.

Metrics 72

Metrics Analytics Forecast Software Review 72

Duct Tape Marketing

APRIL 21, 2022

Local Marketing Strategies For Your Small Business written by John Jantsch read more at Duct Tape Marketing. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. We are a B2B or business to business company.

Small Business 88

Small Business Software Review Marketing Technical Review 88

YoungUpstarts

DECEMBER 5, 2018

Virtually all ( 94% ) of small businesses are doing it and 93% of B2Bs use content marketing. In fact, a study by the Content Marketing Institute found that only 9% of B2B marketers considered content marketing to be “very effective.”. But what if your content marketing strategy isn’t working for you? Facebook posts.

Marketing 185

Marketing B2B SEO Hiring 185

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email.

Marketing 72

Marketing Differentiation B2C PR 72

Duct Tape Marketing

JULY 3, 2014

Marketing Automation for Small Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. If you are a small business marketer, you know that the number of channels across which to deliver your key messages has increased considerably. score leads.

Small Business 58

Small Business Marketing Lead Generation Campaign 58

Up and Running

DECEMBER 20, 2016

It has become a core part of any business’s marketing strategy, and it needs to support your business goals, and prove its value in comparison to other channels for resources, budget, and executive buy-in. For example, say you need to increase the number of top-of-funnel leads for your B2B company. Bonus: Use S.M.A.R.T

Social Media 60

Social Media Media Small Business Marketing 60

Duct Tape Marketing

OCTOBER 17, 2018

John Jantsch: We all want to go out there and chase that new customer, get those new leads but the truth of the matter is for most businesses, some existing assets, existing traffic, existing customers, existing email list, that’s where the money is. John Jantsch: Another one that I see is just you email us.

Marketing 55

Marketing Social Media Analytics Software 55

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active.

Social Media 77

Social Media Media B2B B2C 77

Duct Tape Marketing

AUGUST 24, 2017

She’s the founder of Strategic Pipeline, a Fortune 1000 sales process improvement consulting group, but it also has a lot to say about small business. And we’re gonna talk about her latest book, “Predictable Prospecting, How to Radically Increase Your B2B Sales Pipelines.” ” Marylou Tyler: Right.

Sales 34

Sales Conversion Revenue Email 34

Duct Tape Marketing

JUNE 1, 2023

17:20] How would you suggest that this book applies to small business owners and solopreneurs? [19:25] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? 19:25] What is the hardest part about launching a product? Like this show? That's right.

Product 58

Product Framework Technical Review Cofounder 58

YoungUpstarts

FEBRUARY 23, 2015

How can small businesses compete against 800-pound-gorillas? Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels.

Social Media 100

Social Media Campaign SEO B2C 100

YoungUpstarts

APRIL 26, 2016

Long-term success hinges on proper preparation, and this starts with creating a business plan. There is a multitude of marketing channels available to entrepreneurs. While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google.

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

Brandanew

FEBRUARY 15, 2016

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Many Startups and small businesses start by having a product-centric view describing features and benefits. Many Startups and small businesses start by having a product-centric view describing features and benefits.

Product 100

Product Michigan B2B California 100

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Further, consumers crave communication with brands on social media: 95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels.

Social Media 129

Social Media Media Marketing Campaign 129

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

Marketing 87

Marketing Affiliate Channel Software Review 87

Up and Running

DECEMBER 9, 2015

Sure, it’s eye catching, you may crack a smile at its humor, but within seconds you turn the page or flip the channel and it’s completely forgotten about. Oh, and did we forget to mention the expense of placing a print ad or a TV spot is way above any typical small business budget? Direct interaction with your consumer.

Marketing 60

Marketing B2C Channel Social Media 60

Up and Running

AUGUST 14, 2018

Still, only 9 percent of marketers believe their digital marketing is working, and it can be challenging for small business owners and entrepreneurs to build their marketing capacity and expertise. It’s indisputable: Email marketing is still relevant and effective, but your customers’ inboxes get more crowded every day.

Marketing 71

Marketing Entrepreneur B2B Video 71

Occam's Razor

MAY 2, 2017

Small Business Ecommerce: Lefty’s Sports Cards & Collectibles. What if you are a tiny local business in a narrow niche, should you use the same approach as Betabrand? Outcomes: Autograph Pre-orders | Email Signups Behavior: Unique Page Views (Gallery) | Bounce Rate (Mobile) Acquisition: Visits | Click-to-delivery Rate.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

YoungUpstarts

FEBRUARY 26, 2015

Though paper flyers are an option for today’s marketer, technology has also made it possible for you to avail yourself of digital distribution options and opened the door for platforms like evite , where anyone with a computer can quickly draw up an event or occasion announcement and distribute it to thousands of email and social media contacts.

Marketing 100

Marketing Distribution Social Media Advertising 100

Duct Tape Marketing

NOVEMBER 2, 2017

A personal brand is an essential business tool today. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. Small businesses and independent consultants lack both. We work online, shop online, socialize online. Invest In Photography.

PR 67

PR Social Media New Zealand Ireland 67

Duct Tape Marketing

AUGUST 24, 2017

She’s also the author of Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline , as well as Predictable Revenue. She and I discuss how selling and prospecting are two different things and why small businesses need to master each of them to succeed. Subscribe to YouTube channel. Like this show?

Sales 37

Sales B2B Framework Email 37

Duct Tape Marketing

JANUARY 15, 2019

Follow up campaigns can be a tricky thing for small business owners to manage. Anyone who has an email address knows that there’s a lot of mail coming your way every day. If you continue to make the same ask in the same way, over and over again, that’s a surefire way to get your email filtered out or deleted.

Campaign 66

Campaign Sales Cycle SMS Email 66

Brandanew

AUGUST 27, 2015

While branding principles remain the same, the techniques may vary according to the nature of your business and your industry. For a B2B brand things may function differently compared to say an online travel shop. Whether you are a blogger, a Startup owner or a small business, here are tips on branding your clothing line!

B2C 100

B2C B2B Cofounder Social Media 100

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Individuals don’t make B2B buying decisions; groups do. Targeting a Fortune 500 is very different from going after a small business. ABM isn’t a quick and easy win.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

JUNE 26, 2014

The Biggest Stereotype About Marketing Automation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. But that stereotype is threatening the future of small businesses…. Now we send over 294 billion emails a day. photo credit: B2B Online. How It All Began.

Marketing 58

Marketing B2B SEO Campaign 58

Duct Tape Marketing

OCTOBER 9, 2018

Ninety-four percent of B2B buyers view multiple pieces of content from the vendor they ultimately select. Additionally, 75 percent of B2B buyers conduct research in social channels for products and services. It seems basic, but make sure your phone number or email are on your profile so that people can actually get in touch!

Conversion 74

Conversion Sales Audience Social Network 74

Duct Tape Marketing

APRIL 28, 2016

The tried-and-true value of word-of-mouth referrals is undeniable: In 2014, a Small Business Trends survey showed that 85% of small businesses say their customers learned about them through someone they know. And about 62% of small businesses consider word of mouth the most effective marketing strategy, says a report by.

Social Media 28

Social Media Retention Channel B2B 28

Brandanew

AUGUST 13, 2015

With clients , one of our consistent discussions is this: we have a small digital marketing pile (=budget), where can we start? And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. More specifically, start with a blog!

Small Business 100

Small Business Marketing Software Review B2C 100

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 8:52] Consumer behavior has changed dramatically — how have referrals changed the game for local businesses? [12:27] Company like ours, signposts, we are a B2B or business to business company.

Software Review 86

Software Review Marketing Technical Review Michigan 86

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. It just so happened that I became the CEO of a B2B tech startup. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today.

Belarus 137

Belarus Viral Channel Startup 137