YoungUpstarts

FEBRUARY 26, 2015

It seems like every day there’s a new app, search engine update, or upgrade that marketers simply “must” incorporate into their marketing plan, often at the expense of other tactics. As part of an omni-channel marketing strategy, catalogs (print or digital) can be used to drive brand awareness and impact consumers’ brand perception.

Marketing 100

Marketing Distribution Social Media Advertising 100

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Individuals don’t make B2B buying decisions; groups do. If your company isn’t properly aligned, work on opening channels of communication and data sharing.

Customer 98

Customer Marketing Channel Acquisition 98

searchengineland.com

MAY 30, 2012

B2B Search Marketing. More Search Engines. The engineer who can get this question is surprisingly rare, but amazingly valuable. Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land. Search Engine Land Sponsors. PRO Guides. Search Week Newsletter. All Columns.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

APRIL 20, 2017

This is a hard fact to explain to your sales team, especially in the manufacturing and industrial sector, but research shows only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. How many times have you seen a post with dozens of hashtags and considered it spam immediately?

Social Media 56

Social Media Media Michigan Lead Generation 56

Duct Tape Marketing

AUGUST 24, 2017

And we’re gonna talk about her latest book, “Predictable Prospecting, How to Radically Increase Your B2B Sales Pipelines.” But I am an engineer, so I’m more of a data person than I am a clinical people person. I’ve done a number of different webinars. ” So, Marylou, thanks for joining us.

Sales 35

Sales Conversion Revenue Email 35

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

JULY 10, 2019

.” So yeah, we do want to think about guiding them through a funnel and we think about the top of the funnel stuff, which is our search attracting assets like our blog and our social media, and then moving them further down maybe into downloadable assets and into webinars. Can we talk a little further about this? Rachel Parker: Yeah.

Social Media 56

Social Media SEO Audience Audio 56

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. Last week I had the privilege of inviting John to join me for a free webinar providing information from John’s new book, Duct Tape Selling.

Marketing 72

Marketing Social Media Sales Media 72

Duct Tape Marketing

JUNE 22, 2021

Social media is just another channel, it is another part of marketing. There are a ton of reasons to choose to use Twitter as one of your social media channels. As one of the most important B2B social media platforms, LinkedIn is a channel that can help you attract more eyes on your business.

Social Media 95

Social Media Media Curation Audience 95

ConversionXL

APRIL 4, 2014

Some of these tools include: Personalized product recommendation engines. We’ve covered plenty of ways to capture email addresses before, so you won’t be surprised to hear that for B2B businesses, a good way to capture leads is by regularly publishing high quality content. Email remarketing. Behavioral targeting.

eCommerce 112

eCommerce Sales Marketing Software Review 112

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Duct Tape Marketing

MARCH 24, 2020

Search remains a major channel for B2Bs, so making sure you have a strong SEO strategy and are running AdWords campaigns is one critical way to get noticed by new prospects. Social media ads, on Facebook and LinkedIn, especially, are another way for B2Bs to reach the appropriate audience. Referral Funnel.

Audience 70

Audience Email Partner Networking 70

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content. Downloadables.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Because of their previous actions, you engage them with a product-focused webinar that positions your company as the best choice. Generating awareness through SEO.

Customer 140

Customer Marketing Social Media CPA 140

marketingland.com

JULY 11, 2012

Learn a lot from reading Marketing Land and Search Engine Land? Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot. Whitepapers: The B2B Marketers Roadmap to SEO Success. Search Engine News, SEO & PPC Info. See more at Search Engine Land.

Email 49

Email Mobile SEO Search 49