ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. The most telling cohort, perhaps, is which promotion locked in the sale. The second relies on retention. The second type is winning. By month of first order.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 74

Video Marketing Harvest Bandwidth 74

crowdSPRING Blog

FEBRUARY 6, 2013

That shouldn’t be surprising – many startups are effectively using content marketing as their inbound sales strategy. More importantly, frequency of content and inbound leads – potential sales – are also closely related. B2B marketers use numerous social networks to distribute content.

Small Business 94

Small Business Marketing North America Distribution 94

Brandanew

AUGUST 17, 2015

It is surely good for long term brand building but can it directly affect sales? How can a Startup generate sales through Content Marketing? How Can A Startup Generate Sales Through Content Marketing? In effect, it opens up channels of interaction with potential clients. Content Marketing helps target your specific niche.

Sales 100

Sales Marketing Startup B2B 100

Duct Tape Marketing

OCTOBER 9, 2018

How to Use LinkedIn to Generate Sales Conversations written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. LinkedIn is the oldest social network. Why is LinkedIn Important?

Conversion 74

Conversion Sales Audience Social Network 74

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. Graphs - Chris Dixon , July 22, 2010 It has become customary to use “ graph &# to refer to the underlying data structures at social networks like Facebook. Here’s an example in a direct sales channel.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

Austin Startup

OCTOBER 19, 2010

Hurricane Party bridges the gap between social networking and actually being social. RecycleMatch is an Online B2B Marketplace for Commercial Waste and Recyclables. Discover where your friends are hanging out in real-time, or start your own party by automatically notifying all your favorite people. RecycleMatch.

Technical Review 78

Technical Review Social Network Cloud B2B 78

David Teten

SEPTEMBER 5, 2014

We’re not mainly for B2B companies or later stage companies or anything like that. Then we constantly, and proactively, facilitate introductions to the right mentors and advisors in our network. We’ve had the former CMOs of McDonalds, E-Trade, and Anheuser-Busch InBev; the former Head of Sales of Facebook; and the CEO of Bonobos.

New York 114

New York Technical Review Networking Advisory Board 114

mashable.com

OCTOBER 5, 2012

.” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. Social Media Lists. Social Network Lists. Social Media.

Naming 84

Naming Startup Social Media RSS 84

Brandanew

OCTOBER 6, 2015

So, you have your social media team in place. You have a strict schedule to regularly publish on all major channels. How do you know that your social channels are actually giving you leads? Is social media working for your business? This is why it is important to measure the ROI of your social investments.

Social Media 100

Social Media Media Analytics Social Network 100

ConversionXL

NOVEMBER 16, 2021

Create engaging thought leadership content on social media . LinkedIn is the top network for B2B content marketers—96% use the platform. This is closely followed by Twitter (82% of B2B marketers use it). . Newsletters afford you intimacy and attention that’s difficult to foster through other content marketing channels.

Framework 131

Framework Social Media B2B Audience 131

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. It is a social network (like Facebook). Owned Brand Channel. Not even close.

Analytics 149

Analytics Marketing Audience Channel 149

Hearpreneur

JUNE 18, 2016

.* Everyone mistakenly thinks of Twitter as a distribution channel for witty snark and links to off-site content. For me, Twitter is still the #1 social network because it is (or can be) *truly social*. Twitter is evolving to become a more mainstream channel. Thanks to Buddy Scalera. #6 6 – Tweeps Keep Up.

Entrepreneur 48

Entrepreneur Social Network Channel Social Media 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In This number is heavily dependant on the productivity of your sales teams.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

YoungUpstarts

OCTOBER 17, 2013

Here are eleven essential components of a comprehensive social media strategy: 1. Branding: Be consistent across all channels. Most businesses already have brand guidelines (including naming, color scheme, and imagery), and these should be applied to your social media properties as well. speak’ with a unified voice.

Social Media 217

Social Media Media Curation Social Network 217

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. She is a model for us all!

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

MAY 6, 2013

eBay aggregated buyers and sellers of stuff, mostly stuff in the attic and garage, and took a fee on the sale. Digital Marketplaces Becoming a Viable Small Business Channel is a post from: Small Business Marketing Blog from Duct Tape Marketing. eBay was one of the first to crack the marketplace code online. If You Liked This Post.

Channel 60

Channel Small Business Distribution B2C 60

Occam's Razor

OCTOBER 24, 2016

The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. Take a look at the first row above.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

MAY 31, 2017

Lead capture forms made sense in an era when phone and email were the dominant communication channels. True, some companies experimented with social media as a sales channel as well. But for the most part, if you wanted to talk to a sales rep, you were filling out a form and then waiting for a phone call or an email.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry!

IP 156

IP B2C Demand Startup 156

Duct Tape Marketing

JUNE 22, 2021

How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing. With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. . So how does it fit into your overall objectives?

Social Media 95

Social Media Media Curation Audience 95

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

The Next Web

FEBRUARY 18, 2014

One of the most profitable marketing channels online is email. Social media isn’t a platform to generate sales, but a powerful medium for generating demand for your business. Here are seven ways to use social media to improve the quality of your email list. Offer relevant promotions. Participate in targeted groups.

Social Media 148

Social Media Email Media Channel 148

crowdSPRING Blog

MAY 1, 2013

But marketing, when planned and executed correctly, can also lead to more sales and revenue. We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Social Media Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Up and Running

MAY 21, 2014

” So since we’ve used the terms marketing and sales in the first sentence, I think it’s helpful to actually maybe get a baseline on really how I define each of those, because I think it’s probably, to some degree, there’s some confusion about what each of those terms mean in some circles. How do I close a lead?”

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

JANUARY 31, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. How To Identify Your Target Market & Make More Sales. Is Emotion Necessary To Make More Sales?

Analytics 134

Analytics Video Matching Conversion 134

Duct Tape Marketing

APRIL 28, 2017

5 Powerful Use Cases for Social Advocacy & How You Can Get Started written by Guest Post read more at Duct Tape Marketing. As a consequence, the social network has reduced the organic reach of commercial content, to protect its users’ interests. Lead generation & sales. Improved talent acquisition.

Social Network 50

Social Network Distribution Curation B2B 50

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145

VC Cafe

MARCH 27, 2022

Metaverse – it has both B2B and B2C applications. Platform risks can’t be eliminated, but they can be mitigated by reducing dependency on a single channel and having ownership of the user (or at least a direct way to communicate/engage them). How to manage platform risk (Source: Startup Illustrated ). Regulation is coming.

Cofounder 179

Cofounder Venture Capital Equity 179

mashable.com

NOVEMBER 3, 2010

Roberts talks of social networks as mediums that may very well help your product or name attract VC attention. Business teams can share an address book and track contacts and conversations, track prospects and sales pipelines, and organize projects and tasks to get work done.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. Content marketing isn’t a tactic you use when you need to increase sales. Instead of committing to posting on your social media channels three times a day, start with a few times a week. Image source).

Customer 92

Customer Audience Campaign Social Media 92

ConversionXL

NOVEMBER 4, 2020

The onboarding process took me through how to build my park from scratch, step-by-step—before introducing tips that encourage me to share the game with friends, like adding my name and social networks (events that will keep me around for longer and become more competitive). Go above and beyond with advanced personalization .

Conversion 103

Conversion Email eCommerce Community 103

conversionxl.com

FEBRUARY 4, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. How To Identify Your Target Market & Make More Sales. Is Emotion Necessary To Make More Sales?

Analytics 98

Analytics Software Review Conversion Video 98

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

OCTOBER 16, 2015

Moreover, by spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media. So, are you ready to make use of “à la mode” tools and resources to generate leads and boost your sales? Posting and Monitoring Resources: Hootsuite: Hootsuite is almost synonymous with social media.

Social Media 28

Social Media Media Lead Generation B2B 28

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Social networking. Social/Sharing. Create your own social network.

Software Review 53

Software Review Technical Review Startup 53

Duct Tape Marketing

NOVEMBER 24, 2021

Hey, I want to give a shout out to another member of the HubSpot network, the success story podcast, hosted by Scott D Clary. Success story features Q & A sessions with successful business leaders, keynote presentations, conversations on sales marketing. And I think, I personally think that's true in B2B. As a consultant.

Networking 88

Networking Early Stage Distribution Hosting 88