ReadWriteStart

JULY 26, 2022

Many shutdowns and market dry-ups resulted in domestic dependency that narrowed down where products could be found. Small and medium businesses get direct exposure to international customers and seem to be coming out as the winners in the chemical market game. Image Credit: Customer Centricity; Provided by the Author; Thank you!

Germany 175

Germany San Jose Technical Review India 175

Austin Startup

MARCH 31, 2020

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.

B2B 62

B2B SEO HTML Startup 62

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Lots of online marketing before that, but we had some great results when we were picked up by a national radio program. Hey, radio.

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

Duct Tape Marketing

DECEMBER 7, 2022

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. In this episode of the Duct Tape Marketing Podcast , I interview Melanie Deziel. But why should your customers believe you? Take The Marketing Assessment: Like this show?

Marketing 76

Marketing Audience B2B Framework 76

Version One Ventures

MARCH 29, 2024

Filebase launched the Filebase Content Delivery Network , a CDN specifically optimized for IPFS content delivery. Dinari launched its B2B API and managed account services. Shippo announced Addresses API , a fast reliable solution for validating, parsing and storing customer addresses. The program starts April 8.

Portfolio 81

Portfolio Software Review San Francisco API 81

Duct Tape Marketing

JUNE 23, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenny Weigle. In this episode of the Duct Tape Marketing Podcast , I interview Jenny Weigle. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58]

Community 90

Community B2B B2C Technical Review 90

YoungUpstarts

OCTOBER 10, 2012

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Brilliant ad agencies and clever marketing communications experts. No one can truly understand your customers or genuinely share their interests unless she is a customer herself. That’s right.

Customer 154

Customer Fractional CTO Canada Technical Review 154

VC Cafe

MARCH 1, 2024

AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Artificial Inteligence 87

Artificial Inteligence Marketing Cofounder SMS 87

The Startup Magazine

JUNE 19, 2022

Your B2B sales effort is based on your ability to attract and retain prospects. But since a majority of businesses receive dozens of sales presentations per day, gaining customer loyalty is more difficult than it sounds. If you want to boost your conversion rates, you need to create a great B2B sales plan. Focus on OKRs.

B2B 147

B2B Sales Elevator Pitch Lead Generation 147

Duct Tape Marketing

DECEMBER 9, 2021

2 Creative Ways To Fuel Your Referral Engine written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals.

Engineer 98

Engineer B2B Networking Lead Generation 98

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals.

Marketing 95

Marketing Social Media Video Technical Review 95

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Account-based marketing is a team sport. Every business needs leads.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Social Media Marketing (SMM) will definitely work for any type of company and industry. However, some of them will.

Social Media 113

Social Media B2B Media Marketing 113

View from Seed

JULY 31, 2014

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. These two marketing and publishing platforms, respectively, allow for a more intimate relationship between creators and their audience. BUSINESS-FOCUSED (B2B).

Seed Stage 272

Seed Stage B2C Technical Review Disintermediation 272

The Startup Magazine

DECEMBER 28, 2022

SaaS (software as a service) is an increasingly popular way to market products and services. Here are six tips for using SaaS marketing strategies to maximize your ROI. But it all pays off when you get that lead through your sales funnel and turn it into a customer who’s ready to buy from you!

Lead Generation 144

Lead Generation Marketing B2B Audience 144

ConversionXL

SEPTEMBER 15, 2020

Like any popular business term, “customer centricity” is often abused by businesses that shoehorn it into their core values. It’s actually better not to claim customer centricity if you can’t get people across your business to really care about your customers. Monzo is a digital-first bank that was backed by future customers.

Customer 85

Customer Community Revenue Software Review 85

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113

B2B Marketing Social Media Pakistan 113

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

YoungUpstarts

JULY 7, 2020

And if you are an aspiring business owner, aluminium joinery business is a great way to start your journey because of its high demand in the market. Checking your possible competitors will help you strategize your target markets and services you can offer to make a name for your business and stand out. Target Market.

Reputation 237

Reputation B2B Technical Review Social Media 237

ConversionXL

NOVEMBER 27, 2019

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders.

Customer 108

Customer Differentiation West Virginia Campaign 108

Rembrandt Communications

AUGUST 7, 2019

Talked to Your PR and Marketing Teams, Lately? You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. After all, they need your expertise to get valuable, current data fast to communicate the B2B’s message to the right people at the right time.

PR 100

PR Technical Review B2B Public Relations 100

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. 3:23] As CMO, how do you look at the customer journey? [5:26] Like this show?

Marketing 72

Marketing Differentiation B2C PR 72

ConversionXL

NOVEMBER 27, 2019

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders.

Customer 101

Customer Differentiation West Virginia Campaign 101

The Startup Magazine

JULY 16, 2021

B2B events are unique in the opportunities they provide for companies in many different departments. Incorporating virtual B2B events into your business strategy can offer multifold benefits. The organization of physical B2B events can be a demanding task. Cut Down on Costs. Cultivate Your Database. Showcase Your Expertise.

B2B 158

B2B Database Hosting Acquisition 158

YoungUpstarts

JUNE 11, 2017

Whether you’re a startup looking at taking those first steps into the business world or an established company wanting to expand your customer base, marketing your business is an important step in getting your brand in front of the right people. Get social with customers and clients. Don’t dismiss traditional marketing methods.

Database 164

Database Software Review Dividend Social Media 164

crowdSPRING Blog

JANUARY 28, 2019

And, as all business owners know, marketing is an important part of your business. So, when you’re looking at the big picture, marketing is bound to come up. But, your time is limited and unless you’re an experienced marketer or have a marketing team, marketing is a constant challenge. Marketing Profs.

Small Business 106

Small Business Marketing Social Media SEO 106

Duct Tape Marketing

JUNE 29, 2022

2 Out-Of-The-Box Ways To Generate Referrals written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals. Like this show?

SMS 71

SMS Networking B2B Engineer 71

ConversionXL

NOVEMBER 24, 2021

A positive reputation also contributes to business goals (such as growth, leveraging social proof , and network development). Focus on finding a network of diehard fans, and cater your content to their needs. Focus on finding a network of diehard fans, and cater your content to their needs. Find your audience of superfans.

Reputation 134

Reputation Audience Management Social Media 134

Duct Tape Marketing

MAY 2, 2024

Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Click on over and give us a review on iTunes, please!

SEO 68

SEO Search Generative AI Engineer 68

Austin Startup

SEPTEMBER 1, 2020

Image via iStock Events are a tried and true marketing method?—?and 79% of US marketers report that they generate sales via event marketing. It also gives attendees an opportunity to network with people they may not otherwise meet. Read our article about finding your invisible customers for more tips and tricks.

B2B 111

B2B Startup Campaign Database 111

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success.

Employee 73

Employee Technical Review Advisory Board Sales 73

Hearpreneur

JANUARY 26, 2022

Thanks to Nicholas Rubright, New Reach Marketing ! #4- Keep making arrangements for a rainy day because markets can flip in a matter of a few hours now. With the current labor market , 2022 is the year in which businesses are going to sink or swim based on their labor retention rates. 13- More social media marketing.

Software Review 122

Software Review Technical Review Artificial Inteligence Entrepreneur 122

Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Category leaders do very well, while the #2, 3, 4… players struggle to attract customers and financing. Even beyond auctions and social networks, the web tends to prefer the category leader.

IP 163

IP Technical Review B2C Social Network 163

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. An Overview of Common Digital Marketing Channels. Marketers spend a ton of money on search ads, and as you can assume, Google owns a large part of the market.

Channel 118

Channel Marketing Viral SEO 118