Duct Tape Marketing

JUNE 7, 2023

She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success. 06:25] In most companies, the customer interacts with their employees. [06:25]

Employee 74

Employee Technical Review Advisory Board Sales 74

Duct Tape Marketing

DECEMBER 15, 2022

17:21] When you talk about gatherings sometimes people just jump to big trade shows or events – but bringing your customers together for lunch could be a really simple way to gather, right? [20:02] I think B2B companies in particular have probably been slower to come to this idea. And it turns into actually a flywheel.

Community 80

Community Framework Advisory Board Viral 80

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. However, this is often a problematic view (if you care about your business or the customer experience, that is). The Mobile Website Design Problem (B2B Saas Edition). It’s mostly been written off.

B2B 92

B2B Mobile Analytics Deal Flow 92

Duct Tape Marketing

JUNE 1, 2023

Additionally, she highlights the importance of building the right product, considering customer needs and feedback, and continuously iterating and improving based on user insights. 07:25] What role does an existing customer play for a product? [10:16] Or even something like a white paper or an ebook. That's right.

Product 59

Product Framework Technical Review Cofounder 59

Mike Michalowicz

OCTOBER 31, 2014

There’s no end to the number of places a business can promote, engage and entertain their customers and potential customers. They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. They contribute to the conversation.

Marketing 90

Marketing Social Media B2C Audio 90

YoungUpstarts

OCTOBER 2, 2014

If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics. But what that creates is a destination for your audience that they can simply move on from.

Marketing 162

Marketing Curation B2C Audience 162

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. However, this is often a problematic view (if you care about your business or the customer experience, that is). The Mobile Website Design Problem (B2B Saas Edition). It’s mostly been written off.

B2B 77

B2B Mobile Analytics Deal Flow 77

Seeing Both Sides

JULY 11, 2013

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

Guy Nirpaz

OCTOBER 31, 2011

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. The new breed B2B buyer: it’s self-service stupid! Long story short, the key to the wallet of the new B2B buyer: Instant online gratification through efficient self-service.

B2B 51

B2B Customer Algorithm Campaign 51

Duct Tape Marketing

OCTOBER 17, 2018

John Jantsch: We all want to go out there and chase that new customer, get those new leads but the truth of the matter is for most businesses, some existing assets, existing traffic, existing customers, existing email list, that’s where the money is. Secondly, taking that information to create a great customer experience.

Marketing 56

Marketing Social Media Analytics Software 56

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Below are some tips on how to do this.

Product 97

Product Audience Social Media Sales 97

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? This is John Jantsch.

Social Media 78

Social Media Media B2B B2C 78

The Equity Kicker

FEBRUARY 6, 2012

For those of you that don’t know Conversocial is a cloud based service used by brands and retailers to manage and engage with their customers on social media. Customer service is the most important use case. Managing those customers properly requires good software, and Conversocial provides the best available (or course).

Leadership 117

Leadership Marketing PR Social Media 117

Guy Nirpaz

NOVEMBER 15, 2011

HubSpot itself is attracting 50,000 leads a month, of which 40% get passed to the inside sales team and about 400 (or less than 1%) convert into new customers. Don’t talk about up selling customers, but rather up serving them. I expressed a similar sentiment in my blog earlier this week on Genuine Customer Engagement. #4

Sales 108

Sales Social Media B2C B2B 108

Guy Nirpaz

MAY 3, 2012

Pretty good for a B2B topic! Peace makers are focused on making a prospect or customer successful and are more akin to consultants than traditional sales managers. Now we need to move from screaming (to all customers) to whispering (to the right customers at the right time using social tools).

Sales 40

Sales B2B Video Networking 40

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.”.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

MAY 27, 2022

Longer customer journeys and drawn-out purchase decisions influenced by multiple touchpoints. The right idea should unite your mission with what your customers want to achieve. B2B demand generation focuses on ROI. With every business fighting for attention, those that win are those that give customers what they want: value.

Demand 115

Demand Affiliate Audience Leadership 115

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. The way a new customer was acquired wasn’t just through a single channel but spread across. As we move into the new social era, companies are closely examining the changing role of sales and refining techniques to succeed in the B2B realm.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 27, 2022

A demand generation program engages buyers at every touchpoint throughout the three major stages of the customer journey , from first knowledge of you until they convert into a qualified lead. This includes anyone who fits your ideal customer profile (ICP). .” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ].

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

DECEMBER 1, 2022

17:56] Would it be safe to say that if you are going to try to decide on a direction to go, the voice of the customer is always the best direction to go in? [19:30] White think of your advice? So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. ,

Charlotte 87

Charlotte Audience Technical Review Chicago 87

www.foliomag.com

JULY 31, 2012

B2B: Business Media. White Papers. It’s also simple to customize.” B2B Publishing. Mix of B2B and Consumer Pubilshing. Case Studies in Custom Content. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit. City & Regionals. CMS Insights. Consumer Media. Design & Production. Operations.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Mike Michalowicz

FEBRUARY 11, 2013

Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Twitter is a great place to share photos (TwitPic), host contests, shout out to loyal customers, have scavenger hunts, and promote events.

Small Business 167

Small Business Marketing PR Social Media 167

SVPG

JULY 15, 2016

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). There are many variations on this (the strategy for the product strategy, if you will): For many B2B SaaS companies, each product-market fit focuses on a different vertical market (e.g.

Technical Review 60

Technical Review Vertical B2B Database 60

YoungUpstarts

DECEMBER 9, 2014

More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”? Insight Inspires Originality Dig deep to create your brand story, give voice to your unique point of view, and know your customers. this is especially true for B2B companies.

B2B 185

B2B Social Media Afghanistan Iraq 185

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

MARCH 23, 2010

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 118

Analytics Web Metrics Channel 118

Austin Startup

JUNE 26, 2019

The Whole Enchilada For those of you interested in more than The Skinny, keep reading… Countless conversations have been had with key users, customers, advisors, mentors, family and friends. and * on a bootstrapped budget* : We first engaged in customer surveys and validated a huge problem?—?several What did our customers think?

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

The Next Web

NOVEMBER 18, 2013

When was the last time you were enthralled by B2B “content?”. This means that great content can also give B2B companies a serious leg up over their competition. Anyone can produce Web copy, infographics, videos, slideshows, white papers, blog posts, cartoons and interactive gizmos – but not everyone can do it well.

B2B 137

B2B United States Audience Social Media 137

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. The rule of seven says that seven touches are needed before a visitor will convert into a customer. Measuring the Performance of Informational Sites.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Duct Tape Marketing

AUGUST 29, 2013

Digital marketing has enabled brands greater control in sharing information and entertainment with customers, making content marketing an increasingly common marketing vehicle for brands. As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation.

Demand 64

Demand Tampa Marketing B2B 64

Brandanew

MARCH 7, 2016

As an engineer one of my first challenging problems was how to reproduce what the sales guy had promised the customer on our software. I’ll only tell the customer what’s really feasible. And my customer connect dream come true. Content can make your customers feel that you’re personalizing for them.

Sales 100

Sales Marketing B2B Lead Generation 100

Duct Tape Marketing

MARCH 21, 2014

The latest content marketing benchmarks, which were collected from Content Marketing Institute and MarketingProfs with the assistance of BrightCove, suggests that B2B marketers tend to use a combination of 13 of those content marketing tactics. One of the biggest factors in building a relationship with customers is to first build trust.

Marketing 70

Marketing B2B Social Media Search 70

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Posted by Philippe Botteri. at 11:09 AM. Labels: SaaS , sales and marketing , software.

Software Review 48

Software Review North America Europe Metrics 48

Software By Rob

AUGUST 18, 2010

The strategy was brilliant: get loads of people using your product and eventually turn them into paying customers. Do paid and free customers have very different needs/priorities? lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out!

Software Review 78

Software Review Software Revenue Cofounder 78

Occam's Razor

NOVEMBER 15, 2010

Starting points for a customer centric strategy. What are my customers telling me?) Note objectives, customer experience, suckiness. Go to the B2B dancing monkey video (what!). Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Go download the white papers.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140