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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. More networking and curated roundtables, less gurus and swag. How will you act? Daniel Layfield.

B2B 94
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If you are in B2B, you’ve certainly heard of account-based marketing by now. Another classic in the vendors’ demos. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Image Source.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. How to create a growth hacking strategy using the pirate metrics model. Activation.

Retention 113
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How and Why the NextView Everyday Economy Accelerator is Different

View from Seed

This initial wave of applicants resulted in the selection of six initial Accelerator participants – female & male founders at startups hailing from the Bay Area to Miami to Alabama to Boston, ranging from b2b SaaS offerings to consumer services… all transforming people’s everyday lives.

Cofounder 178
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Everything You Need To Know About Creating Killer Explainer Videos

ConversionXL

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. ” The visitor/view metric is one you should only be competing against yourself on.

Video 122
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? However there is a lot of value in looking at these same metrics for all other businesses. Metrics on all aspects of the customer acquisition process to find out what can be improved.

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7 Steps to Building a Successful Channel Partner Program

ConversionXL

These are actual results a startup Ringadoc got from their partner program. In today’s environment, if B2B organizations are going to make it, they need to grow. So we started building out the partner program.”. 3 Factors That Affect B2B Partnerships. B2B tech partners are now targeting business leaders instead of IT.

Channel 84