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2023-2024 B2B SaaS Benchmarks

VC Cafe

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.

B2B 78
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. The result?

Retention 113
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How to Leverage eCommerce Fulfillment as a Customer Service Tool

Up and Running

But what is eCommerce fulfillment and how can it help in customer service and retention? Why is eCommerce fulfillment an important tool for customer retention? Each option has a range of benefits and drawbacks that can help with customer retention. That is one of the many questions that we aim to answer in this article.

eCommerce 110
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7 Compelling Reasons Why You Should Redesign Your Small Business Website

crowdSPRING Blog

If you’re like most small businesses, your website is outdated, and not helping you to increase revenues and sales. According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than in the prior year. You want more effective content. Content is king.

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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60
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The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. How is Optimization Different for SaaS?

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129