Remove B2B Remove Download Remove Retention Remove Revenue
article thumbnail

Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. In SaaS in can be the conversion from trial to paying customer, and in consumer subscription it can be the conversion from download to subscriber. You can get a downloadable version here.

Retention 109
article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

In addition, research shows that companies that fail to align their marketing and sales departments have less ROI, and lose 10% or more of their revenues per year. In general, I have found that channel partnerships with value-added resellers are a great way to reduce CAC, as well as boost retention, and improve return on investment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Complete Guide to YouTube Analytics

ConversionXL

billion in ad revenue in 2020. But you can also accumulate significant exposure and revenue through an organic YouTube strategy. For ASO, this happens when you prioritize downloads over long-term value. With the right targeting and content, paid ads can expand your reach and revenue. Revenue metrics.

Analytics 134
article thumbnail

Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. These are just a few of the powerful, growth-fostering impacts “Rock Star” customers are creating for a variety of companies.

Customer 154
article thumbnail

How to Run Your Company Based on Metrics: What, Why, How, Who, and When

David Teten

The most common financial metrics ffVC asks companies to compare vs. budget are: Gross Revenue. For early stage companies, the metrics that matter might typically center around activation, engagement and retention. Monthly Recurring Revenue (MRR). App downloads. Average Revenue Per Account. Gross Profit.

Metrics 60
article thumbnail

Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Or you may send out sales emails to increase revenue. Transcribe interviews and download survey results into a spreadsheet. Says thanks; Show me how much they charged my credit card; Shares a few resources to boost customer success (and retention). Step 1: Define your goals for email. Emotion sells.

Email 133
article thumbnail

Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Does downloading a whitepaper mean you’re ready to buy? The Three Tidal Waves Coming for Your SaaS Business. Tidal Wave 1: Buyers now prefer to self-educate. This isn’t limited to the B2C space.

Marketing 289