Both Sides of the Table

JANUARY 25, 2015

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. Not vanity metrics. Success for many is ephemeral.

Product 150

Product B2B Warrant Technical Review 150

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Building a network is not the same as building a SaaS or ecommerce company.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

JULY 8, 2021

Ecommerce purchases from Facebook Ads. Paid media is one of the most lucrative sources of customers for ecommerce. According to data sourced from Statista , 16% of ecommerce companies spent between $20-$150,000/month and 14% spent over $150,000/month in ad spend in 2020. Email subscribers from search traffic.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. What Is An Explainer Video? A Tutorial. image source.

Video 122

Video Software Review Cofounder Metrics 122

Women Entrepreneurs Can

JULY 14, 2021

For instance, social media platforms like LinkedIn and Twitter are great for certain service-type businesses, B2B companies, agency-type businesses, consulting, and enterprise software companies. LinkedIn prefers more business-like content types like blogs, infographics, videos, and pictures. Pay Attention to Trends.

Social Media 52

Social Media Small Business Media Marketing 52

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Take Shopify. Image source.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

APRIL 12, 2017

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Neither should video. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

crowdSPRING Blog

SEPTEMBER 5, 2014

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Want to become better with CSS?

Social Media 92

Social Media Small Business Design Media 92

YoungUpstarts

AUGUST 10, 2020

There’s never been a better time to start an ecommerce store than now. Despite the enormous opportunity of ecommerce though, success is not automatic. Many promising ecommerce sites have crashed and burned over the last 2 decades. The landscape can be particularly precarious for small ecommerce stores.

eCommerce 147

eCommerce SMS Email Video 147

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Most Analysts for ecommerce entities spend all their time with ecommerce data. They should obsess like crazy about ecommerce conversion rates.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Check out the video below for an easy-to-understand definition of SEO. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

Occam's Razor

FEBRUARY 3, 2014

One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. I don't have cat videos. (I'll And three videos on YouTube. You don't have to have any videos on YouTube. As of March 2013, one billion, (B!), hours of YouTube every month.

Analytics 149

Analytics Marketing Audience Channel 149

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. Many eCommerce sites and businesses (e.g.

Social Media 100

Social Media Marketing SEO B2B 100

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Look at the way the text is laid out, how video is incorporated, the structure of the site and everything else. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. The very first thing you want to do is create an acceptable website. Look at the icons.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JUNE 11, 2014

From B2C to B2B. In addition to Newest First or Ratings High to Low, you also see other lovely and helpful things like Photo Reviews First, Video Reviews First, Length Long to Short etc. But the reason to mention Bonobos today is to introduce you to the world's greatest ecommerce purchase and checkout experience.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. So off to YouTube to do some relevant searches to see what videos show up. Good context.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. If you are in B2B, you’ve certainly heard of account-based marketing by now. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Image Source. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

DECEMBER 16, 2020

We love user testing videos because they show us people interacting with our website (in a controlled environment). Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution. Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). UserZoom GO.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. This can be used to fine-tune future campaigns: Image source.

Email 136

Email Customer Marketing Software Review 136

conversionxl.com

FEBRUARY 4, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. Only after you’ve picked the mood of the page do you look at things like colors, fonts, photography & video. Explainer Videos Are Not Pitch Festivals.

Analytics 98

Analytics Software Review Conversion Video 98

Austin Startup

MAY 29, 2019

unfortunately, social commerce morphed to mean solutions like Facebook eCommerce stores offered by numerous small vendors who are now mostly no longer in business. You can see one of the ways how this network effect works for Bazaarvoice and its clients in this Bazaarvoice Connections video.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

crowdSPRING Blog

NOVEMBER 9, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The only metric that matters – [link].

Social Media 101

Social Media Small Business Design Media 101

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g. Pipedrive does this well.

Metrics 152

Metrics Audience Curation Algorithm 152

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. Because the consideration stage matches your marketing, which in turn matches the metric.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JUNE 7, 2017

The company could contribute info-snacks about where people should go, exposing the coolest places in the world, helping people travel better via tips, pictures, videos… you know… communicating travel love. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Technically, perhaps less than nothing.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? So how does one identify economic (goal) value for the non-ecommerce macro-conversions and all the micro-conversions? Use this exact method to place value on your YouTube video views.]. Loads and loads of videos. Not through data pukes. It is easy and it is hard.

Analytics 122

Analytics Conversion Affiliate Web 122

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Non-Ecommerce. Chapter 9 Emerging Analytics: Social, Mobile, and Video. A good thing.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. Or, ask me to send you a video of my pain as I try to do that each month.).

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

DECEMBER 13, 2018

Custom dimensions and metrics. GA360 allows users to roll up reporting from multiple properties efficiently with capabilities not available in the free version—deduplicating users, stitching sessions, inheriting custom dimensions and metrics, etc. Display & Video 360. Large B2B companies that already use Salesforce.

Analytics 126

Analytics Cloud Audience Campaign 126

Occam's Razor

JANUARY 6, 2010

No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. Set out the tasks, identify your audience, test happens, you watch the video and read comments, you cry, you fix things, you become rich. Got a creative use of statistics in your web metrics practice? 2 Learn basic statistics.

Analytics 99

Analytics Web Campaign PPC 99