Duct Tape Marketing

MAY 22, 2019

Transcript of Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. He is the founder of Backlinko.com a place where you can get actionable SEO advice. John Jantsch: I did actually have a question, this is my own curiosity, a lot of SEO folks do… you have a lot of clients in the U.S.

SEO 60

SEO Kansas City Kansas Missouri 60

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43]

Technical Review 87

Technical Review SEO Metadata Algorithm 87

crowdSPRING Blog

JANUARY 28, 2019

“Noobpreneur” is Widjaya’s name for “newbie entrepreneurs” – a special subset of entrepreneurs who are always in a growth mindset. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. I’ll bet you can. Digital Marketer.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

AUGUST 18, 2020

When it comes to SEO, it all starts with keyword research. For SaaS companies, there are the obvious ones, like your brand name and product category (e.g., email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. What is the SEO pyramid? Model out the potential results.

Framework 123

Framework B2B SEO Search 123

ReadWriteStart

JULY 7, 2021

This trend is promising despite the rising usage of email, instant messaging applications, and social media platforms, . Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] And the quickest way they're gonna get that is actually joining the community versus calling a company's social, uh, customer service line or submitting an email or so forth.

Community 93

Community B2B B2C Technical Review 93

Duct Tape Marketing

NOVEMBER 15, 2023

Duct Tape Transcript Email Download New Tab John: Hello and welcome to another episode of the duct tape marketing podcast. I only work with B2B clients as well into service delivery. You can't expect the new SEO and content and social and paid. If you're B2B, it should be LinkedIn. This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

Hearpreneur

JUNE 24, 2022

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. We also provide laser-focused guidance to clients like a beam of light, so we wanted to include that element in the name. 1- We focused on strategy.

Naming 110

Naming Entrepreneur South America Social Media 110

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. I found it. No, it's true.

Artificial Inteligence 74

Artificial Inteligence ChatGPT Differentiation Technical Review 74

ConversionXL

JUNE 2, 2022

GumGum now also lists similar clients, including Vodafone and Sprint, a sign of how one big-name client can attract others. According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Competitive environment.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Brandanew

MARCH 24, 2016

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? Why Do B2B Companies Need To Prioritize Social Media.

Social Media 100

Social Media B2B Media Vertical 100

searchengineland.com

MAY 30, 2012

All Things SEO. B2B Search Marketing. Enterprise SEO. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. SEO Library. Our SEO Events. How To: SEO. Search Week Newsletter. All Columns.

SEO 54

SEO SEM Social Media Search 54

crowdSPRING Blog

FEBRUARY 14, 2014

Old School SEO Tests In Action (A 2014 SEO Experiment) - crowdspring.co/1dB0QGP. Brands can’t rely on logos/name alone - crowdspring.co/1crfrF1. Email marketing best practices, 2014 edition - crowdspring.co/NeK0bD. Email Blows Social Media Out the Door — Any More Questions? Who is ignoring which ads?

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Instead, they could simply click a link and enter an email address. Revival messaging.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 89

Marketing Affiliate Channel Software Review 89

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Take Semrush, a platform for SEO, PPC, and content-related research. When you communicate with your audience via email, you own the email list.

Reputation 134

Reputation Audience Management Social Media 134

Duct Tape Marketing

JULY 14, 2022

Cuz when you respond later, they still get your response on email. You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. eWebinar.com.

Technical Review 84

Technical Review Demand Cofounder Video 84

Brandanew

AUGUST 13, 2015

Emails/ your profession) and can qualify leads and follow up creatively. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Your Blog takes care of your social content and Email content needs.

Small Business 100

Small Business Marketing Software Review B2C 100

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Think about surveys, heatmaps, A/B testing, and remote user feedback (users test your website at home and then send back feedback in the form of videos, screenshots, or a simple email). trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

APRIL 21, 2022

We are a B2B or business to business company. Look, if you're tired of slowing down your teams with clunky software processes and marketing that is difficult to scale, HubSpot is here to help you and your business grow better with collaboration tools and built in SEO optimizations. More About Laura Nelson: Signpost.com. Like this show?

Small Business 90

Small Business Software Review Marketing Technical Review 90

Duct Tape Marketing

APRIL 7, 2022

Marcel Petitpas (01:17): I, you know, you didn't even ask me how to pronounce my last name, which is the mistake most hosts make. John Jantsch (01:30): Well as somebody whose last name, uh, ends with five consonants, you know, I'm very, very aware of people's last names. His podcast — The Agency Profit Podcast. Like this show?

Cofounder 76

Cofounder Hosting Networking Software Review 76

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. Superhuman **, my email client. Ideally the tool would automatically add relevant tags and distribute on relevant platforms (including email), without looking spammy.

Social Media 60

Social Media Technical Review Media Private Equity 60

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Is it right to compete on price, personalization, relying on your channels, or joining the big product lists and trying to be the best at Amazon SEO? Be mobile-friendly. Use personalization for different demographic segments.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Duct Tape Marketing

FEBRUARY 27, 2020

John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? AWeber is the market leader in making email marketing powerfully simple for a small business. John Jantsch: So I got to know, what’s in the name? Video, email, audio, even sales copy that is meant to sell.

Audio 57

Audio Boston Video HTML 57

Duct Tape Marketing

MAY 25, 2022

18:36] Where do you see AI being applied for more personal experiences in places like an email newsletter for example? [20:25] And that's, what's gonna happen in business, whether you're in advertising or email or communications or SEO, AI is going to be infused into the software and make it smarter. Connect on LinkedIn.

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

Duct Tape Marketing

DECEMBER 1, 2022

So, things like email newsletters, things like understanding how to write a good speech description. But the most important thing, and, and really one of the, the driving factors behind the new edition is that, you know, writing content just to play the SEO game is right. (07:47): Take The Marketing Assessment: Like this show?

Charlotte 88

Charlotte Audience Technical Review Chicago 88

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. What's your name? It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email.

Marketing 75

Marketing Differentiation B2C PR 75

Duct Tape Marketing

NOVEMBER 2, 2023

Duct Tape Transcript Email Download New Tab Speaker 1 (00:13): John Jantsch (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. So marketing is the worst where you have website analytics like Google Analytics, maybe HubSpot, you have SEO data from SEMrush, hres Search Console. powered by

Metrics 75

Metrics Analytics Forecast Software Review 75

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Demand 95

Demand Management B2B Campaign 95

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Email Marketing.

Social Media 100

Social Media Campaign SEO B2C 100

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. By having contest entrants choose among several products you get them familiar with your other products and get their email address too!

Small Business 167

Small Business Marketing PR Social Media 167

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. While I had previous experience with many various aspects of online marketing such as web design, email marketing, etc.,

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Duct Tape Marketing

JUNE 7, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? Or SEO optimization. So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. Like this show? Click on over and give us a review on iTunes, please!

Employee 75

Employee Technical Review Advisory Board Sales 75

ConversionXL

SEPTEMBER 22, 2020

For example, if you notice a new guest post on a publication you’re interested in, you can reach out to that author via email or social media and ask the best way to get in touch with that blog. For instance, on Facebook, there’s a popular group, “ B2B bloggers boost group ,” for link-builders and content marketers. Overused template.

Social Media 116

Social Media SEO Email Campaign 116

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure SEO performance on a page level? Back to our story.

Analytics 90

Analytics Search SEO Metrics 90