B2B Email PR Retention 
ConversionXL
OCTOBER 16, 2022
Personalize the buyer journey with email marketing 5. By meeting buyers’ post-purchase needs , you’ll improve customer retention. Customer acquisition is concerned with the actions taken to nurture customers towards a purchase, like emailing a coupon or showing targeted ads (e.g., Image source ). Google ads).
Duct Tape Marketing
MAY 25, 2022
Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. 18:36] Where do you see AI being applied for more personal experiences in places like an email newsletter for example? [20:25] And it's got all the data insights, segmentation, savvy, and email and SMS marketing tools.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
SEPTEMBER 15, 2020
This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. This led giffgaffs’ social media and PR manager, Heather Taylor, to blog about the unfair practice of allowing consumers to comment for free on Pownum but charge companies to reply. Image source ).
ConversionXL
OCTOBER 4, 2021
If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. However, it’s not without challenges. Customer journeys are rarely linear. Consideration.
ConversionXL
APRIL 4, 2017
Email Marketing. I’m not aware of any companies who aren’t doing email marketing, at least in some way or another. There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building.
Duct Tape Marketing
OCTOBER 17, 2018
John Jantsch: We all want to go out there and chase that new customer, get those new leads but the truth of the matter is for most businesses, some existing assets, existing traffic, existing customers, existing email list, that’s where the money is. John Jantsch: Another one that I see is just you email us.
Both Sides of the Table
OCTOBER 25, 2014
I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.
Expert insights. Personalized for you.
129 
Let's personalize your content