ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. How can paid search assist in lead generation? Digital advertising isn’t a novel idea.

Search 71

Search PPC Kansas City B2C 71

Duct Tape Marketing

MAY 1, 2024

How To Tell Data-Driven Stories: Crafting Compelling Narratives from Original Research written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. Click on over and give us a review on iTunes, please!

Channel 64

Channel Audience B2B Social Media 64

ConversionXL

MAY 27, 2022

What is demand generation? Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. This is a good lead generation strategy.

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

JANUARY 30, 2015

5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Nearly every marketing initiative involves a healthy dose of trial and error; it’s the only way to know what works and which areas need improvement.

Metrics 28

Metrics Marketing B2B Analytics 28

ConversionXL

OCTOBER 25, 2018

According to HubSpot , demand generation is “the umbrella of marketing programs that get customers excited about your company’s product and services.”. That sounds suspiciously like…marketing. If we weren’t doing demand generation before, what were we doing? For one, outbound marketing.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency. What other content marketing challenges are you facing?” Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. Latana keeps things simple above the fold.

Audience 156

Audience Video Software Review Conversion 156

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

market-by-numbers.com

DECEMBER 7, 2009

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? The driving force helps shape technology choices, importance of design, market segment, and business model as well as company culture, growth plan and exit strategy.

San Diego 40

San Diego RSS Lean Elevator Pitch 40

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

www.rocketwatcher.com

DECEMBER 5, 2011

Rocket Watcher: Product Marketing for Startups. Product Marketing. So much for word of mouth marketing… April. Try working that into your marketing materials. Big thanks to @aprildunford for providing a framework around one of the hardest things in a startup: [link]. by April Dunford. Social Media.

Naming 41

Naming Startup Product Name Framework 41

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Duct Tape Marketing

MAY 17, 2017

Transcript of How to Become a Thought Leader written by John Jantsch read more at Duct Tape Marketing. This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. Transcript provided by Verbatim Transcription Services.

Audience 33

Audience Business Model Leadership Social Media 33