Duct Tape Marketing

AUGUST 24, 2017

Transcript of How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing. She’s the founder of Strategic Pipeline, a Fortune 1000 sales process improvement consulting group, but it also has a lot to say about small business. Back to Podcast. Transcript.

Sales 36

Sales Conversion Revenue Email 36

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. Schedule a call with sales. Or at all.

B2B 131

B2B Technical Review Email Sales 131

Duct Tape Marketing

JUNE 1, 2023

Mary provides a framework for successful launches, emphasizing strategic readiness, understanding the market, and creating impactful messages with efficient execution. Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. That's right. So let's start off on the negative.

Product 61

Product Framework Technical Review Cofounder 61

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. If you are in B2B, you’ve certainly heard of account-based marketing by now. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Image Source. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

Austin Startup

FEBRUARY 24, 2018

Both of these bodies of work and frameworks for thinking about startups fit really well for funded startups who plan to shoot the moon (launch the rocket to escape velocity and go as far and fast as possible). Tortoises don’t have to hire god’s gift to sales, they can hire someone with potential who can grow in the role. and they will.

Warrant 48

Warrant Bootstrapping Framework Hiring 48

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] So to me, a fractional CMO offer is somebody that comes in and understands the full scope of business, the full life cycle from marketing to sales into onboarding. I only work with B2B clients as well into service delivery. I service guy.

Channel 66

Channel Acquisition Framework B2B 66

Duct Tape Marketing

AUGUST 24, 2017

How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing. My guest for this week’s episode of the Duct Tape Marketing Podcast is Marylou Tyler, founder of Strategic Pipeline , a Fortune 1000 sales process improvement consulting group. How do you get past sales vanity metrics?

Sales 39

Sales B2B Framework Email 39

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Marketers like to work with frameworks.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products.

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

JANUARY 30, 2015

5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Still, many B2B marketers rely on assumptions to inform their content decisions. To put these metrics into perspective, look at Bizible and how it assesses its blog’s impact on the business.

Metrics 28

Metrics Marketing B2B Analytics 28

OnlyOnce

JULY 18, 2013

If you run a SaaS business, or really if you run any B2B business, Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage , will change the way you think about Sales and Marketing. In fact, the book itself says it’s “a framework, not an answer.”

Engineer 63

Engineer B2B Framework Revenue 63

Mucker Lab

APRIL 6, 2023

Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales?

Product 78

Product CTO Hire Startup Fractional CTO 78

Up and Running

DECEMBER 20, 2016

Despite our heroic intent, the lack of planning results in scattered messaging, inconsistent posting, and—drumroll please—a lack of reportable metrics! We’re not here to talk about vanity metrics such as likes, retweets, shares, and so on. For example, say you need to increase the number of top-of-funnel leads for your B2B company.

Social Media 60

Social Media Media Small Business Marketing 60

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Yet, in 2021, Shopify posted record sales, growing 113% year-over-year and doubling in brand value to $828 million. Studies show that only 5% of B2B customers are ready to buy. Which do you choose? You’ll probably choose Coke because it’s more familiar.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Client education is central to marketing messaging, too, especially for sellers with long sales cycles. In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.]

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 25, 2018

Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments. Leads in a demand generation strategy, we’re told, should actually generate sales. What is a lead if it doesn’t have a chance at becoming a sale?). But sales hates the “leads.”

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Work hard to define meaningful product metrics – enabler of team success. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? Offline sale – typically. Long sales cycle – 18 months or more.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. via B2B Marketing Alliance ]. Nothing is being sold at this stage. Consideration.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. I also believe that every company in a different stage of their evolution when it comes to sales, marketing, and audiences. If you are a B2B company, checkout Cisco's social efforts. The YouTube Measurement Framework. YouTube is magnificent. YouTube is amazing.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Analytics Channel eCommerce 147

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers? Two things I love a lot: 1. There is even an institute about it.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ].

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

DECEMBER 12, 2016

What one critical metric will help you clearly measure performance for each strategy above? How will you know if the performance was a success or failure, what's the target for each critical metric? They only want to throw up a one page lead-gen form if they are B2B. For most of us, you plus the CMO/equivalent.].

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

JUNE 11, 2014

From B2C to B2B. And you are guessing why store sales are down (and because of such a simple fix!). A search for "sales automation" shows a link for Zoho, leading me to the site below left. I can see the bra, prices, sale prices, and by clicking on the bra I can get a quick view with other details if I want.

Design 150

Design Software Review Technical Review Mobile 150

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

NOVEMBER 11, 2015

The services offered post-sale are not necessarily well-regarded and in the worst case may be considered “nickel and dime” – though that may be changing. But don’t worry it’s a strong sales culture with great salesmanship that may certainly help you out at renewal time.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48