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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the salesman podcast, hosted by Will Barron and brought to you by the HubSpot podcast network. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

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Optimizing Your Agency For Profitability

Duct Tape Marketing

Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization. John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the salesman podcast, hosted by will Barron and brought to you by the HubSpot podcast network.

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Should Early Stage Startups Move to Austin because of Capital?

Austin Startup

Namely, windfall revenue from oil means that the Texas taxman does not collect personal or corporate income taxes (on the state level). If you’ve just exited or realised stock options from a Silicon Valley success story, moving out of state is worthwhile. Let’s have a look at what early stage founders can expect in terms of oxygen.

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The Best Way To Communicate With And Convert Your Website Visitors

Duct Tape Marketing

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Content Is Profit hosted by Louis and Fonzi Kama, brought to you by the HubSpot Podcast Network. The quick version of the story is in 2019 99, 19 98, I started a web hosting company. Click on over and give us a review on iTunes, please!

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How & Why You Should Invest In Getting Good Testimonials w/ Examples

ConversionXL

Notice that the testimonials don’t even include names or a source and aren’t over the top by any means. Something to consider with video testimonials (if you’re in B2B) is the customer’s position within their company. They said: “Good training for the work environment in Europe.”. Very useful for practice!”. Simple enough, right?

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Everything You Need To Know About Creating Killer Explainer Videos

ConversionXL

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. While these may seem like sturdy benchmarks, don’t put too much stock in them.

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