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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

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Cracking The Code: Happy New Year 2008!

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue.

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How to help your startup turn a profit in 4 simple steps

The Next Web

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. This is pretty much how all the value ­added resellers (VAR) programs work. You can get in touch with an ereseller with just a cold email, and you can be your first resellers’ program manager.

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Social Login and CRO: 9 Things You Should Know

ConversionXL

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Impressive, but since only 3.4% This post contains video, click to play]. Image source.

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9 Things You Should Know About Social Login & CRO

ConversionXL

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. However, be aware that any slips in customer service or problems with products can also go viral. The ‘ united breaks guitars ’ video on YouTube went viral, and not in a good way for United Airlines.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

B2B: Business Media. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Zite Expands Its Publisher Program.