B2B Lead Generation Retention Sales 
ConversionXL
NOVEMBER 23, 2022
B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Product should be your main channel for customer acquisition, retention and expansion. Daniel Layfield.
ConversionXL
OCTOBER 16, 2022
Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.
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YoungUpstarts
OCTOBER 10, 2012
SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. This has resulted in dramatic increases in sales. Rock Stars want professional growth benefits, not bribes.
YoungUpstarts
AUGUST 28, 2017
You could put it up for sale. At a time when customer retention teams go out of their way to cling on to their base of customers, should you be making it easier for them to quit? Taking your focus away from customer retention and instead focusing on a transaction-based relationship is also good from a customer experience point of view.
ConversionXL
JULY 1, 2014
If you want to start a loyalty program to improve customer retention , survey frequent buyers. If B2B try to get information about industry and position in the company. Plus it gives you an idea of how to organize sales copy on the sales page -> the biggest group first etc.
VC Cafe
MARCH 15, 2016
You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.
ConversionXL
JUNE 2, 2022
Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.
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