Up and Running

JANUARY 18, 2021

Mobile was a common way that engagement increased, and TikTok’s mobile focus made it a place to watch for social eCommerce. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Customers are doing dynamic pricing work, too.

eCommerce 150

eCommerce B2B Forecast Demand 150

YoungUpstarts

NOVEMBER 2, 2017

of mobile users convert. These metrics don’t mean you should advertise on desktop rather than mobile. For the sake of argument, let’s pretend you get 1,000 mobile shoppers per day versus 200 on desktop. Your desktop visitors convert at 11% compared to 5% on mobile. Which Device and Why. By comparison, only 6.6%

Sales 127

Sales San Francisco Software Review B2C 127

ReadWriteStart

APRIL 8, 2023

M-Commerce Together with Voice Commerce Speaking of easing consumers’ lives, mobile commerce, also known as “m-commerce,” was a hit. In 2023, mobile commerce will remain in demand and grow even further. of purchases were made via mobile devices in the United States, as Statista reported. Only in 2021, 72.9%

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

YoungUpstarts

FEBRUARY 29, 2016

Provide A Mobile Responsive Experience. According to Google, the number of mobile search queries overtook desktop queries in 2015. If your website is not mobile responsive, this will diminish the user experience for a good number of online visitors. Let’s say your company is in the B2B Software as a Service (SaaS) space.

Sales 100

Sales Technical Review SEO B2B 100

Startup Professionals Musings

JANUARY 15, 2022

If your business is industrial B2B products, social media should be low on your list. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and Instagram leads as the top social media app for teens. Assess social media relevance to your product or service.

Social Media 315

Social Media Media Startup Analytics 315

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Particularly, monitor core metrics like average time taken for delivering a courier, daily active users, and monthly active users.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. founded in 2020, the company raised $43M to date) Spiritt – text to mobile app.

B2C 148

B2C Generative AI Artificial Inteligence 148

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Second , create the world's greatest mobile experience. Focus on the mobile experience. Focus on mobile like crazy, tablets in particular. Don't do paid search. Exciting, right?

Analytics 165

Analytics Marketing Channel Metrics 165

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. Mobile internet is seeing a huge growth.

Social Media 100

Social Media Marketing SEO B2B 100

YoungUpstarts

APRIL 29, 2020

Also know as B2B, business to business is a form of commerce that takes place between two businesses rather than business to consumer. Mobile Technology. There is so much more a business can accomplish with mobile technology. Have metrics set that are attainable and a goal for growth each year.

Small Business 207

Small Business B2B Mobile Software 207

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. What consideration state might someone be in? Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Set specific objectives, budgets, and metrics for each one.

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

MARCH 18, 2019

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. This is a missed opportunity.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

crowdSPRING Blog

JANUARY 28, 2019

They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. You’ll find articles on improving local SEO, email marketing, mobile marketing, content creation, networking via social media, and so much more. ” Their goal is to educate marketers from the ground up.

Small Business 106

Small Business Marketing Social Media SEO 106

Startup Professionals Musings

APRIL 13, 2019

If your business is industrial B2B products, social media should be low on your list. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and Instagram leads as the top social media app for teens. Assess social media relevance to your product or service.

Social Media 199

Social Media Media Analytics Viral 199

crowdSPRING Blog

FEBRUARY 14, 2014

Say no to SaaS vanity metrics - crowdspring.co/NzqJ53. 12 Examples of Brilliant B2B Logos (and What Made Them So Great) - crowdspring.co/1fQJCJO. Our Love Affair With the Tablet Is Over | Re/code - crowdspring.co/Nv1PDw. Most active venture capital investors of 2013 in the US by stage – pic.twitter.com/cfCFXWmpbH.

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

SEPTEMBER 5, 2014

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Benchmarking Hubspot’s S-1: How 7 Key SaaS Metrics Stack Up – crowdspring.co/1qlwWRG. Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW.

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

MARCH 5, 2019

Additionally, with more messages being read on mobile devices , long subject lines are likely to be cut off. For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. Optimizing cold emails for mobile devices requires even greater brevity.

Email 130

Email Campaign Reputation San Diego 130

Startup Professionals Musings

OCTOBER 2, 2013

If your business is industrial B2B products, social media should be low on your list. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and the fading MySpace is for tweens and creative types. Return-On-Investment metrics are not new, but the tools are different.

Social Media 252

Social Media Media Entrepreneur Metrics 252

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

FEBRUARY 10, 2016

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. We see this everyday. "Analysts"

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” With roughly 700 posts, there are too many for a manual review, but we don’t have to automate every last metric. This metric is static unless a post is updated enough to change the publish date in WordPress. Turning metrics into a weighted score.

Analytics 68

Analytics Metrics Technical Review Search 68

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice.

Social Media 147

Social Media Media B2B Analytics 147

Up and Running

JULY 15, 2015

21% of companies consider themselves effective at measuring mobile ROI. 50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. If so, what have you learned from tracking your marketing metrics? 40% of marketing departments think their companies’ marketing is ineffective.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. The user experience for mobile, tablet and desktop users are often vastly different and will require specific treatments. Image Source. Or Firefox? Makes a lot of sense. Google Adwords?

Programming 97

Programming Revenue Analytics Software Review 97

Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and Instagram leads as the top social media app for teens. Assess social media relevance to your product or service.

Social Media 166

Social Media Media Cost Analytics 166

ConversionXL

OCTOBER 16, 2022

Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Snappy mobile-friendly videos are proven to get more engagement than other content formats. Digital ad spending in the U.S.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Bonus: In the digital marketing savvy section I've also started to pull out my Samsung Galaxy Tab and Nexus S to preview the mobile and tablet experience of the company. If it stinks that tells me a lot (remember the year of mobile was 2010!).

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

FEBRUARY 3, 2014

If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), and of course our absolute favorite metric, Economic Value (macro plus micro outcomes delivered on your digital presence – mobile, desktop).

Analytics 149

Analytics Marketing Audience Channel 149