Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Identify gaps in our content/engagement/channel strategy on the web, 2. One of their three key areas of innovation and focus is Mobile.

Framework 163

Framework Marketing Metrics Audience 163

YoungUpstarts

DECEMBER 28, 2015

If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts. This makes even more sense given Facebook’s dominance in mobile; as this year, more people searched for local businesses and services on mobile as compared to on a PC.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. All web analytics tools by default don't measure time on page for a bounced visit.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). These channels are getting zero credit in last click attribution platforms (read that as: all standard reports in all web analytics tools). But show the actual report.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 30, 2013

Behavior covers everything that happens after the person lands on our mobile or desktop site. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Share tips on a healthy lifestyles, exercise, wellness of children, latest relevant mobile apps… the topics are endless.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. We are not going to accept stopping where our web analytics data stops. Identify the Real Business Profitability Point: B2B.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

APRIL 14, 2016

47% of people expect a web page to load in 2 seconds or less.”. increased conversions by 20% across all devices and orders on mobile by 98% simply because they invested in speed and responsiveness. T-Mobile learned this lesson the hard way when they featured Catherine Zeta-Jones predominantly in a series of ads. seconds to 2.9

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. When users started a journey on a mobile device but eventually purchased on a desktop, the mobile visit was undervalued and the desktop visit overvalued. Most popular mobile apps (e.g., Smartphones were rare. Cross browser.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

OCTOBER 24, 2016

For example, checkout my list here: Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Tough metrics. Smart metrics. If you don't have this.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

JULY 8, 2016

Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. What’s interesting is that companies are actually the least satisfied with their website and mobile website personalization… Image Source. PPC keyword that originally brought the visitor to Secret Escapes.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Web forms are often the last and most important mile in a long journey. Show password option helps, especially on mobile. Who is the B2B buyer? Preferences, intents, etc.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! Nobody was leveraging digital, e-commerce or mobile. I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. Shaw, Dallas Web Design Inc ! #15- Thanks to Brad M.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

NOVEMBER 16, 2016

billion payments we processed were made on a mobile device. Joanna Wiebe of Copy Hackers and Airstory explains… Joanna Wiebe , Copy Hackers & Airstory: “B2B copy is particularly guilty of being boring to read… because there’s this misconception that businesses, lawyers, accountants, etc only wish to be informed.

Conversion 48

Conversion Audience Massachusetts Social Media 48

marketingland.com

JULY 11, 2012

Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Marcotte’s recent book, also titled Responsive Web Design , defined the idea as having three key pieces: Flexible, grid-based layouts. Social Media |.

Email 49

Email Mobile SEO Search 49