Mucker Lab

AUGUST 27, 2014

After stints as a technology investment banker, a dot-com entrepreneur, and a product manager in Silicon Valley, I moved to Los Angeles in 2006. If you took a random sample of 100 entrepreneurs here in LA, over 50% might not be able to tell you how to technically calculate 90-day cohort retention or how to build a cash flow statement.

Los Angeles 138

Los Angeles Southern California Silicon Valley Technical Review 138

Up and Running

NOVEMBER 23, 2021

But what is eCommerce fulfillment and how can it help in customer service and retention? Why is eCommerce fulfillment an important tool for customer retention? eCommerce fulfillment is an important auxiliary service for online retailers looking to make a name in the market through their customer service efforts and activities.

eCommerce 110

eCommerce Customer Retention Reputation 110

ConversionXL

SEPTEMBER 15, 2020

They applied a community-powered business model to the mobile sector, similar to that of Wikipedia, hence the name “giffgaff,” which means “mutual giving.”. This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. Pay per minute and pay per text costs in 2019.

Customer 85

Customer Community Revenue Software Review 85

crowdSPRING Blog

AUGUST 7, 2018

Yet it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. Many small businesses assume that brands start and end with their business name and logo, and overlook all of the other important marketing content that is a part of any substantial branding effort.

Small Business 59

Small Business Mobile Design Search 59

ConversionXL

FEBRUARY 27, 2019

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Want them to buy your product? Show users why the product is perfect for them. Trial users of your SaaS product should receive different content than your paid subscribers. They might even name them.

Email 133

Email Software Review Campaign Metrics 133

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Give away your product or promotional item on Twitter. Ask a question about a product on your website or blog. Get a Twitter account in your business name. Twitter Giveaways.

Small Business 167

Small Business Marketing PR Social Media 167

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 The navigation at the top of the site is unclear; they can’t find the product they’re looking for, or they have to click on too many drop-down menus to even begin browsing the site. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization. Let’s rewind for just a moment, however.

Metrics 133

Metrics B2C B2B Channel 133

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization. Let’s rewind for just a moment, however.

Metrics 100

Metrics B2C B2B Channel 100

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition.

Marketing 56

Marketing Social Media Analytics Software 56

Duct Tape Marketing

MAY 25, 2022

And you know, you hear all these names, you probably see the ads for, and what they're doing is using a, the tool called G PT three or an underlining platform called G P T three, which is made by open AI. So speech to text, text, text to speech is another one language generation with any, whether it's video or audio or written.

Artificial Inteligence 89

Artificial Inteligence Marketing Cofounder SMS 89

crowdSPRING Blog

AUGUST 6, 2018

Yet it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. You can see this in sites where the website’s navigation uses vague internal terms like “Back Office Services” or the names of your company’s various divisions.

Mobile 48

Mobile Design Technical Review RSS 48

ConversionXL

JULY 1, 2014

What do you do when you have a new product coming out, you know the product is good because people who have used say so. You go and run a qualitative survey on those people who clicked through but didn’t buy the product of course! If you want to start a loyalty program to improve customer retention , survey frequent buyers.

Customer 76

Customer Design Software Review Lead Generation 76

Brandanew

AUGUST 12, 2015

The degree to which you need consumers to trust you, may also depend on the purchase involvement and the kind of products. Does your product meet the real needs that businesses have? Nowadays we’re measured by the quality of information- not its brand name. This is especially true for B2B services. Mind the Ratings.

Customer 100

Customer Startup B2B Retention 100

www.rocketwatcher.com

DECEMBER 5, 2011

Rocket Watcher: Product Marketing for Startups. Product Marketing. You are here: Home » Messaging » How to Name Your Startup. How to Name Your Startup. Naming sucks. Did you name it something stupid? But name your startup John Smith and Associates and you’ve got yourself a problem.

Naming 41

Naming Startup Product Name Framework 41

The Next Web

JUNE 20, 2013

The company has a 98 percent voluntary retention rate (which doesn’t count terminated employees), and Miller attributes part of that success to not having to deal with the poaching that goes on in the Valley. The company has managed 95 percent retention of clients. We were essentially funded by our clients…in an indirect way.”

Cloud 118

Cloud Southern California Los Angeles New York City 118

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself. … Thanks!

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Individually or together, each of these metrics will contribute to common underlying marketing goals: Building awareness; Customer acquisition; Customer retention. What are digital marketing metrics? submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . Adding the product to their basket was the right thing to do. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. That’s how account-based marketing got its name. This required more product evangelism and customer wins. How complex is your product?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. Cross-selling recommends additional products that complement the one being bought. Focus on value.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

NOVEMBER 9, 2021

This is a clever way of demonstrating how the product works. Memberstack’s B2B audience are familiar with YCombinator. Memberstack reinforces credibility with a second use of the YCombinator logo, as well as a call-out to Product Hunt, another household name for the brand’s core audience. Image source. Image source.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

NOVEMBER 4, 2020

The onboarding process took me through how to build my park from scratch, step-by-step—before introducing tips that encourage me to share the game with friends, like adding my name and social networks (events that will keep me around for longer and become more competitive). moments in your product to reduce their time to value.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. An Instagram model gushing over a new fashion product seems infinitely remote from strategies they might deploy. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. What types of demos are used, and are there correlations between B2B and B2C demo usage? Similar to a live demo, the presenter shows the possibilities of the product in a normal use-case. Real-use demo pros and cons.

Product 120

Product B2C B2B Email 120

ConversionXL

APRIL 3, 2018

Map out each lifecycle stage and variations, and name each. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

mashable.com

NOVEMBER 3, 2010

Roberts talks of social networks as mediums that may very well help your product or name attract VC attention. But, he says, “If you’re looking for funding for a prelaunch product or service, you’ll need a to be a very interesting person with deep expertise in your field. MTV Launches Interactive Visualizatio.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Again, the way F500 buy software is very different from the way you & I pay for productivity tools or how small businesses buy software. They won’t magically show up at your doorstep and sign a $100K cheque. Who does ABM make sense for?

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

MARCH 24, 2016

Correlative metrics can be known by other names: leading indicators, predictive metrics, correlations, aha moments , wow moments, common conversion activities, etc. The nerds at Airbnb explained it as follows: “The outside world often has a much larger effect on metrics than product changes do. Visit frequency: D1 retention.

Metrics 48

Metrics Conversion Analytics Retention 48

Duct Tape Marketing

APRIL 7, 2022

Marcel Petitpas (01:17): I, you know, you didn't even ask me how to pronounce my last name, which is the mistake most hosts make. John Jantsch (01:30): Well as somebody whose last name, uh, ends with five consonants, you know, I'm very, very aware of people's last names. That's on the bio introduction, but you nailed it.

Cofounder 75

Cofounder Hosting Networking Software Review 75

ConversionXL

JULY 3, 2014

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. How do they view your product or service and how does that impact how much information they need to make a decision?

Customer 133

Customer Analytics Conversion Lead Generation 133

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Add a class name to buttons, forms, quotes, etc. customer retention, churn reduction, lifetime value.

Software Review 53

Software Review Technical Review Startup 53

Hunter Walker

SEPTEMBER 9, 2023

My earliest encounters with a personal computer, initial uses for the Internet, and 12+ years of product work [Second Life, AdSense, YouTube], were all driven by the conviction that everyone deserves the chance to be creative. And you can directly and indirectly monetize your creativity in a myriad of ways.

Non-Compete 161

Non-Compete Distribution Community B2B 161

ConversionXL

JUNE 24, 2014

According to research compiled by WebHostingBuzz , r equiring users to enter email addresses, names and other data – and remember yet another set of usernames and passwords – puts them off and you might actually be driving them to other sites that don’t insist on traditional registration alone. Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

FEBRUARY 28, 2017

I encouraged a ladder of awesomeness type shift from third-party cookies to first-party cookies to browser based persistent-id systems (in place today) to cross-device digital ids to a unified online and offline id (I call it nonline id) to finally a named human id pan-all-existences. Nonline Customer-Name-ID. Truly omg coolness.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

MAY 19, 2016

Users don’t take linear paths to and through apps or products. They get to your app or product how they want to, when they want to and do whatever they want to do. While McKinsey talks of profound changes … Marketers have long been aware of profound changes in the way consumers research and buy products.

Analytics 78

Analytics Metrics Channel Software Review 78