ConversionXL

JULY 14, 2020

Mobile B2B customers are just browsing and don’t intend to purchase anyway, right? On the opposite end of the company-size spectrum, I included lesser-known software in niches like HR, product tracking, and expense management. The back-and-forth vertical scrolling to compare just two plans is already challenging.

Mobile 77

Mobile Design B2B Differentiation 77

Hippoland

JUNE 19, 2016

1) The investor doesn’t / no longer invests in your vertical / space. Similarly, within software, there are lots of nuances between say mobile apps and B2B software. Or even within B2B, say adtech and HR SaaS. E.g. Glitch was a game that pivoted into a B2B communication software platform called Slack.

B2B 48

B2B Angel Investor Portfolio Vertical 48

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Choose to expand vertically or horizontally. A dramatic example of this is a software development agency offering UX and UI services. Image source ). Complication.

PR 120

PR B2B Lean Audience 120

Rob Go

DECEMBER 10, 2012

B2B and especially SMB SaaS: We see B2B and especially SMB software to be a large and attractive category. Some of these dynamics are changing, and many of the disruptive and valueable software categories that large enterprises have found benefit from for years are making its way to the SMBs.

B2B 62

B2B Internet Vertical Early Stage 62

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I use Google Drive to host my conference presentations , which are all embedded at teten.com. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Fincura specializes in serving lenders.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

APRIL 10, 2019

Or, at the very least, narrowly targeted verticals.). Still, if you’re targeting a narrow vertical rather than a specific company (or don’t have the data for a true company- or target-specific ABM campaign), Similar Audiences can be useful. This is also where LinkedIn is an ABM powerhouse for enterprise-level B2B marketers.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Rob Go

JULY 11, 2013

As a seed fund, we tend to layer in “ capital efficient beginnings ” to the mix given our investing model and belief about the best way to build internet and software businesses. As a vertical community, the business of GrabCAD was never going to look like that of a social network or social media company.

Distribution 66

Distribution Vertical Viral B2B 66

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software.

B2B 133

B2B Marketing SEO Search 133

alexpoole.info

AUGUST 14, 2012

Ascenders and are the vertical strokes which rise above the body of a character or x-height. Serifs are used to guide the horizontal “flow” of the eyes; The lack of serifs is said to contribute to a vertical stress in sans serifs, which is supposed to compete with the horizontal flow of reading ( De Lange et al.,

Technical Review 85

Technical Review Software Review Design Web 85

Cracking the Code

SEPTEMBER 20, 2016

Accel Euroscape: The 100 most promising Software-as-a- Service companies in Europe and Israel -This article was co-authored with my colleague Pia d'Iribarne and published initially on Tech.eu. Findings were presented at SaaStock 2016- Software is eating the world, and Software-as-a-Service (SaaS) is eating software.

Europe 48

Europe Artificial Inteligence Vertical 48

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Your goal should be finding a name that is solid and presentable, rather than something perfect. Jobs Events Try Our New Social News App Welcome to Mashable! photography.

Naming 84

Naming Startup Social Media RSS 84

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110