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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in. Sales cycle length increased.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

(To see the video above, please click the image, and then click on the Play button.). Many tools designed for B2B marketing in general are also relevant to investors. We are also seeing technology evaluation as an increasingly important part of LP operational due diligence.

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Predictions for 2020 and the decade ahead

Eric Friedman

The need for software and services to accommodate this group looks nothing like the bank accounts, benefits, and tax software we use today. This one directly pulled from Range and the original Game Boy that has the infamous spinach colored screen and still dominated against full color competition due to these constraints.

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Everything You Need To Know About Creating Killer Explainer Videos

ConversionXL

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. What Is An Explainer Video? A Tutorial. image source.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Virtual Stock Exchange. Computer Software. AllThingsDigital. AllThingsDigital. Financial News. Professor Journal. SmartMoney. Student Journal. WSJ Classifieds. WSJ Classroom. Ran gold Resources Ltd. View All Search Results » Subscribe. Media & Marketing. Small Business. More Industries. Accounting. Advertising. Computer Hardware.

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How & Why You Should Invest In Getting Good Testimonials w/ Examples

ConversionXL

of businesses are actively seeking & collecting customer reviews on an ongoing basis. According to an article in Econsultancy , when a site has customer reviews, 63% of visitors are more likely to make a purchase & reviews produce an average of 18% uplift in sales. Add Video For Even More Credibility.

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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Click on over and give us a review on iTunes, please! Another example is you hear quite commonly you'll hear that.