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Conversion, retention and churn benchmarks

VC Cafe

This is a question startup founders ask themselves multiple times a week. It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. The benchmarks are based on the US market.

Retention 109
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Startup Benchmarks

VC Cafe

Benchmarks are typically specific to stage/business model/geo. In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. 500 Startups created a helpful primer on key B2C metrics. Consumer apps and services.

B2C 141
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Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

View from Seed

But the CEO was able to talk not only about his co-founders and vision in his pitch, but also presented detailed pre-launch interviews with a handful of prospective customers who indicated they’d participate in a paid beta once the product was ready. Once you cross the chasm of launching v1.0,

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Product-Led Growth (PLG) For Startups

Mucker Lab

Are there types of companies, market segments, industries, or business models where PLG does not make sense? What should an early-stage startup founder focus on if they want to implement PLG? What should the founder avoid if they want to implement PLG? Hila is a mentor with Mucker Capital. That’s never happened.

Product 78
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Social Login and CRO: 9 Things You Should Know

ConversionXL

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. More detailed and reliable data allows you to tailor your business model, monitor trends, and measure how they might impact future demand.

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9 Things You Should Know About Social Login & CRO

ConversionXL

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. More detailed and reliable data allows you to tailor your business model, monitor trends and measure how they might impact future demand.

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Why revenue shouldn’t be your North Star Metric

VC Cafe

The discussion that ensued was insightful and I thought it would be worth sharing it here for founders who are dealing with a similar issue. In this post, I will cover why revenue is important, why it’s a bad north star KPI and what startup founders should consider when choosing a North Star Metric (NSM).

Metrics 179