B2C Business Model Marketing Sales Cycle 
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Price is as important as any other feature to determine product/market “fit.” Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). But I disagree. simple enough to be self-service). . $1/mo
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ConversionXL
SEPTEMBER 20, 2018
The Three Tidal Waves Coming for Your SaaS Business. This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Put Your SaaS Go-to-Market Strategy on High Ground. The sales-led GtM strategy.
Entrepreneurs-Journey.com by Yaro Starak
SEPTEMBER 8, 2011
With the advent of the web and the multifaceted programming features of WordPress , many younger entrepreneurs have the ability to go into business for themselves very easily and very cheaply, but very haphazardly. Many entrepreneurs don’t venture into industries that are truly needed by the market. What Is “B2C&# ?
Entrepreneurs-Journey.com by Yaro Starak
SEPTEMBER 13, 2011
Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.
Cracking the Code
OCTOBER 10, 2008
Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software. You validated our business model and added huge value to our efforts. Posted by Philippe Botteri. at 11:09 AM. 16 comments: BdH. Michael Kassing.
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