Increase Repeat Purchases with Cohort Analysis
ConversionXL
FEBRUARY 12, 2019
Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. The first item the customer purchases determines all next interactions with your brand.
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