Duct Tape Marketing

AUGUST 17, 2022

A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it. So when it comes to like a, a successful SEO campaign, there's gonna be a lot of elements. And so what we did was we put together a campaign. Like this show?

SEO 89

SEO Technical Review Metadata Social Media 89

Duct Tape Marketing

MAY 24, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew, and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Drag and drop your way to attention grabbing emails and landing pages.

Social Media 79

Social Media Media B2B B2C 79

Duct Tape Marketing

MARCH 30, 2022

Consider it a treasure map with a, a very clear X marks the spot with HubSpot, save, reuse, and share your best performing emails with your team for a faster and more consistent way to communicate with prospects. A lot of it depends on whether you're B2C or B2B. And so what we did was we put together a campaign. Like this show?

Technical Review 87

Technical Review SEO Metadata Algorithm 87

YoungUpstarts

OCTOBER 27, 2020

As its name implies, engagement marketing, also called experiential or event marketing, uses well-thought, resourceful methods to engage with targeted audiences. Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. Perhaps, you’re the proud owner of an online store.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. Localization of the AppStore metadata (name, description, keywords, screenshot text) yielded the best instant boost in downloads, while localization of the app’s UI makes for a better user experience and increases engagement. How do you approach this daunting task?

Brazil 158

Brazil Technical Review PR Development Team Review 158

Duct Tape Marketing

APRIL 13, 2017

Advertising runs a gamut of choices- from very simple to a full-fledged campaign. If people choose to use your hashtag, you can gain an organic exposure for your advertising campaign. Besides, there are several other ad campaigns that businesses can choose to either increase engagement or gain several followers. Lead generation.

Social Media 62

Social Media Media Marketing Lead Generation 62

Brandanew

AUGUST 13, 2015

Emails/ your profession) and can qualify leads and follow up creatively. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Your Blog takes care of your social content and Email content needs.

Small Business 100

Small Business Marketing Software Review B2C 100

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. What's your name? It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email.

Marketing 75

Marketing Differentiation B2C PR 75

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. And more relevant than ever. However, it’s not without challenges. Consideration.

Email 136

Email Customer Marketing Software Review 136

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. If a customer is visiting your website to achieve a purpose like this, it’s more likely that they’ll turn to your site for the purchase too. Be mobile-friendly. Use personalization for different demographic segments.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. By having contest entrants choose among several products you get them familiar with your other products and get their email address too!

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

MAY 22, 2017

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. His name was Mark Benioff (another former Oracle Executive) and in 1999 he had the pleasure to introduce the business world the first CRM in Cloud.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

MARCH 31, 2021

Cold email and referrals have often been quite effective. Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? Use follow-up messaging to establish a sales conversation: It’s best to use your initial email to share content without expectation.

Audience 127

Audience Non-Compete Distribution Channel 127

online.wsj.com

SEPTEMBER 23, 2012

NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Opinion: Noonan: The Romney Campaign Needs a New CEO. Most Emailed Feed. Consumer Services (B2C). Most Popular.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Duct Tape Marketing

MARCH 23, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. Like this show?

Framework 76

Framework Audience Audio Elevator Pitch 76

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

FEBRUARY 2, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. You know, you have a campaign, right? Click on over and give us a review on iTunes, please! that's new idea.

Community 83

Community Marketing Audience Networking 83

ConversionXL

MARCH 4, 2016

Lead/Meeting intelligence: Allow teams to mine important information about a lead from the very basic (email ID, phone numbers) to complex information (common professional connections, news mentions, job changes etc). Email/Calling productivity: Help improve first contact efficiency typically while prospecting. Outbound prospecting.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

MARCH 14, 2024

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. For somebody that's got that kind of full-time experience, plus they're not going to write the email copy. 03:57): How do we get the email?

Hiring 69

Hiring Leadership Email Campaign 69

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Visit the explore tab on Instagram and search hashtags related to your brand name and service offerings for the users posting the best quality photos and videos about your company.

Campaign 147

Campaign Social Media B2C Metrics 147

Up and Running

JUNE 8, 2021

Value-driven content makes an impact from hyper-local to global campaigns. Although many parts of your company may change over the years, like your logo, website, marketing campaigns, and even the products you sell, your core brand values should remain solid. They want to share your values. They are your driving, but unseen, force.

Small Business 133

Small Business Marketing Japan Global 133

David Teten

DECEMBER 3, 2019

At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Another provider which identifies email addresses of strangers is Contactout. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11. Digital marketing metrics are values that are used to track and measure campaign performance.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

MAY 22, 2019

To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for? People searching for SEO campaign were landing on it and they wanted what you said. It doesn’t make any sense.

SEO 60

SEO Kansas City Kansas Missouri 60

ConversionXL

MARCH 10, 2017

There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. If you’re sending emails, you should be testing your subject lines. Think of your email list as a living, breathing thing.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

JUNE 16, 2022

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. The first line of the email makes readers sit up and take notice: ( Source ). Source ).

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

OCTOBER 8, 2021

For example, Mailchimp’s freemium plan gives you basic features with 2,000 subscribers and 12,000 emails per month. A popular way is to include the cost of re-engagement campaigns in the acquisition cost. The form keeps asking me about a company name while I’m a jobseeker.”. Growth marketing is a funnel.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

AUGUST 21, 2019

Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. What’s this campaign for? Still, there’s hope.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

JUNE 24, 2014

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 130

Social Network Viral Social Media B2C 130

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. And so then you’re going to get an email once a day that says, “Hey, your customer or your competitor was mentioned three times online on this blog or this place or this place.”

Marketing 72

Marketing Social Media Sales Media 72

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Tag your mobile website. Dive into Mobile Reporting and Analysis.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. According to the benchmark report, most affiliates work in the B2C space (79.45%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Email Marketing.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Your KPI questions per attendee was off the chart!" Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Revue is a tool designed to help create email digest newsletters. However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Example: Revue. Testimonials.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

APRIL 10, 2019

Two B2Bs and one B2C. No, two B2Cs and one B2B. Those of you that are following along closely know that my guest’s name today is Sam and Success at Marketing spells SAM, a bit of brilliant branding there. John Jantsch: Before we give away your email address, which we will do in the show notes. Tell me about that.

SEO 77

SEO Networking Engineer Marketing 77