Occam's Razor

DECEMBER 9, 2013

Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Now is the time to undertake that work.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. Like this show?

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

AUGUST 27, 2020

I agree to get emails. However, when we talk about product analytics, we’re really talking about companies who offer products such as web apps or mobile apps. Questions such as: What marketing channels are driving the best users (i.e. This means looking at marketing channels and what users did before signing up.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

JUNE 25, 2021

You can also use a service like Wynter to run message testing and gain intel on a specific web page, ad, or email copy. . Use a variety of marketing channels and content formats to create a stream of attention, expand your reach, and connect with customers at each stage of the buyer’s journey. The key to success is consistency.

Product 96

Product Social Media Audience Software Review 96

Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. Emails/ your profession) and can qualify leads and follow up creatively. Your Blog takes care of your social content and Email content needs. More specifically, start with a blog!

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you.

Analytics 123

Analytics Product Channel Retention 123

Brandanew

FEBRUARY 26, 2016

Email marketing is still among the strongest ways to get the message across to customers and prospective clients. Having a targeted audience of e-mail subscribers is crucial for your email marketing strategy. In this post, I’ll go through tips for improving click through rates and open rates for your customer emails.

Email 100

Email Marketing B2C Social Media 100

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

APRIL 4, 2014

According to a joint study by Econsultancy & Adobe, 63% of companies surveyed do not have the ability to target personalized web content in real time & 27% disagree that it’s even important. Email remarketing. Obtain Customer Emails For Direct Communication. image source. Behavioral targeting. image source.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email. Like this show?

Marketing 75

Marketing Differentiation B2C PR 75

Occam's Razor

SEPTEMBER 15, 2014

This might seem slightly bizarre, but before you do anything email every person you know in your company, take your agency out for an expensive lunch, massage the right egos in your IT team, do whatever it takes to get every link shared by your company digitally to use campaign tracking parameters. I kid a little of course. Use blue ink. : ).

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] That that actually being the way that it starts as opposed to a bolt on channel. 14:26] Why do you call this book the last great marketing strategy? [16:32] Click on over and give us a review on iTunes, please!

Community 83

Community Marketing Audience Networking 83

Duct Tape Marketing

MARCH 30, 2022

Consider it a treasure map with a, a very clear X marks the spot with HubSpot, save, reuse, and share your best performing emails with your team for a faster and more consistent way to communicate with prospects. A lot of it depends on whether you're B2C or B2B. Like this show? Click on over and give us a review on iTunes, please!

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Austin Startup

JULY 12, 2010

They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. But until then, individuals should, at minimum, have read, write and export rights to the data they have created around the web.

Customer 80

Customer Harvest B2C Technical Review 80

Occam's Razor

NOVEMBER 18, 2014

For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). You present a verbose Word document/email with your recommendations. Nothing happens.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). B2C sites like Travelocity and Fry's have not cornered the market on this. Is there anything more done to death more than reviews on the web?

Design 150

Design Software Review Technical Review Mobile 150

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Shaw, Dallas Web Design Inc ! #15- Thanks to Brad M. 15- From a deep experience.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

mashable.com

OCTOBER 5, 2012

Naming on the web is difficult because it’s a multiple-step process that’s a mix of art, science and pure perseverance. ” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels.

Naming 84

Naming Startup Social Media RSS 84

ConversionXL

MAY 22, 2017

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Back to those (early) days when Marketing Automation was just born, the world was web-centric. We’re now at the point where you can see an automated “personal email” from a mile away.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

YoungUpstarts

AUGUST 17, 2014

Automation helps with mass emails, social media replies, and on-page content. Moreover, those tracking online progress (search rank, social engagement, website visits coming from other channels), are overloaded with duties, multitasking and allocating time. What channels deliver poor and lower-than-estimated results? -

Architecture 180

Architecture Marketing SEO Cofounder 180

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels. Email Marketing.

Social Media 100

Social Media Campaign SEO B2C 100

YoungUpstarts

MAY 17, 2017

For a B2C business, create a press release kit that can be distributed. Here are some hacks you could use in your favour in this case: Creating a countdown timer on your website and social media channels. For B2C your metrics are: Signups. Web traffic. Check and track your email marketing metrics as your list grows.

Marketing 133

Marketing Social Media B2C B2B 133

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. It is not hard to imagine what a B2C site is trying to do. Sounds better right?).

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. It does not matter if you are are B2B or B2C. Within ten seconds of getting the available for order email from HTC, I was on the Buy Now page. Yet, no one bothered to try the web experience to check how much it sucked. Email it to the CMO. Take notes.

Design 86

Design Software Review Mobile Analytics 86

Duct Tape Marketing

JANUARY 28, 2020

We have a web app that lets you do it, mobile apps for iPhone and Android, works in Gmail and Outlook, works in Salesforce, Outreach and a bunch of other platforms. John Jantsch: One of my favorite uses of this, probably before I even thought about it as a sales tool or an engagement tool, is that a lot of times I have like a web designer.

Video 39

Video Technical Review Software Review Colorado 39

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). and my two books.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Are people coming from an email campaign? Do you have historical data on your users beyond the ones available from their web session? Email product recommendations. Abandoned cart emails.

Programming 97

Programming Revenue Analytics Software Review 97

Up and Running

JUNE 8, 2021

It continues to drive traffic to websites, increase email opens, and as a lead generation tool, content remains king. Woven through its brand stories and web content is real information and transparency into how the company does business; from videos about its supply chain to blog spotlights on its different ingredients.

Small Business 133

Small Business Marketing Japan Global 133

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + And while I’m focusing on Facebook for the sake of simplicity, everything in this post applies to all other Social Media channels. Consider this as well for all brands… There is no native discovery model on these Social channels. Bottom-line. The uselessness.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Revue is a tool designed to help create email digest newsletters. Example: Revue. File Size Matters.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage. So what is all that solving for?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Macro Business Context: The Big Deal.

Analytics 139

Analytics Aggregator Channel B2B 139

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

Occam's Razor

FEBRUARY 28, 2017

That last bit I added above, Human, has meant many different things over the evolution of the web. I know Condé Nast does not leverage any of this because none of their platforms show any level of personalization, none of their offers for upping the subscription, none of their ads I see anywhere around the web, etc. That’s what I mean.

Metrics 60

Metrics Analytics Acquisition Naming 60

Duct Tape Marketing

MARCH 14, 2024

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. For somebody that's got that kind of full-time experience, plus they're not going to write the email copy. 03:57): How do we get the email?

Hiring 69

Hiring Leadership Email Campaign 69