Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. Companies that are more efficient in the use of all their resources will be more profitable.

Marketing 120

Marketing Non-Compete B2C B2B 120

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. According to Clearhead’s Digital Optimization Benchmark Study : Similar to testing, we find that lack of technology isn’t the problem when it comes to personalization. That’s a serious win achieved through personalization.

Programming 97

Programming Revenue Analytics Software Review 97

David Teten

DECEMBER 3, 2019

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

MARCH 30, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. Would you say that we just need to remember those principles and apply them to today’s technology? [18:04] So we, we call Google an AI based search engine now. John Jantsch (03:00): Well.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

ConversionXL

NOVEMBER 8, 2018

translate more efficiently for current voice technology than others (“What’s a good MBA program on the West Coast that offers evening classes and generous scholarships?”). Most answers from voice assistants—Amazon’s Echo (controlled by Alexa), Google Home, Google Assistant, Cortana, and Siri—are extracted from search engines.

B2B 100

B2B eCommerce Search Technical Review 100

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. As you could have guessed, technology comes to the rescue. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Up and Running

AUGUST 7, 2019

Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. Competing with Amazon can feel overwhelming, and fewer are trying.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. It does not matter if you are a B2B or B2C or A2K, you will always see this. The drilldowns are Keyword, Source (engine) and Mobile Device Branding. Mobile websites have to do many jobs, because people with many different purposes will come there.

Analytics 141

Analytics Metrics Mobile DC 141

Seeing Both Sides

AUGUST 16, 2012

I first met Steve when he was VP of Engineering at Centerline software, a software development tools startup, and I was a junior in college. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Going B2C was daunting and not in our core DNA,” Kaufer remarked.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Occam's Razor

JANUARY 28, 2013

The suggestions engine they have. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Then they match it back to their rules engine that serves me the best options. Songza demonstrates great use of technology, but not in an in your face look at how smart we are way. It is such a cool service.

Web 164

Web Design Marketing Security 164

Reid Hoffman

AUGUST 17, 2021

Greylock investor Sridhar Ramaswamy , who co-founded search engine startup Neeva , says it’s more important for startups to think about creating a product that is useful and resonates with people before worrying about whether a large incumbent is doing it. Because it’s like, “Well, if this is true, then it’s just something very different.”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Greylock investor Sridhar Ramaswamy , who co-founded search engine startup Neeva , says it’s more important for startups to think about creating a product that is useful and resonates with people before worrying about whether a large incumbent is doing it. Because it’s like, “Well, if this is true, then it’s just something very different.”

Cofounder 69

Cofounder Differentiation Search Advertising 69

ConversionXL

APRIL 4, 2014

Even though we have tools like live chats or phone assistance, to bring a more human element to the online experience, in a conversation with oLark, a popular live chat tool, I discovered only between 1-10% of visitors ever take advantage of the technology. Some of these tools include: Personalized product recommendation engines.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Cracking the Code

OCTOBER 10, 2008

In this case, fully-burdened is not just the salary, bonus, and benefits of the sales rep, but also allocations for sales engineering support, executive support, marketing expense, and professional service expenses associate with securing the customer. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! increase not only brand share but also revenue. Photo Credit: Grant Gordon.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. Okay, so another question that people have had is, really a lot of questions about how to pick the social channel, how to think about the social channel.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. In digital marketing, this will most likely be through search engines and social media. Social media, on the other hand, are browsing channels.

Customer 140

Customer Marketing Social Media CPA 140

Duct Tape Marketing

JANUARY 28, 2020

Marketing through video we use for your YouTube channel, that super nice video on your homepage, your Facebook lives, and all these other things that are for typically mass audiences. And from a technology standpoint, one of the things that we do is we make this recording and sending and tracking motion all one motion, you know?

Video 39

Video Technical Review Software Review Colorado 39

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + If you were Cisco, meaningful would mean sharing info-snacks whose entire purpose could be to get Engineers promoted. And while I’m focusing on Facebook for the sake of simplicity, everything in this post applies to all other Social Media channels.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Free roaming technology – unique roaming solution which eliminates roaming costs in more than 150 countries. Ceedo Technologies.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

VC Cafe

MARCH 27, 2022

There more than 35,000 engineers working on building it, and a strong level of passion/engagement in the communities being built around this ‘New Internet’ But with that, there are also challenges, which are less discussed. Metaverse – it has both B2B and B2C applications. Decentralised tech, centralised ownership?

Cofounder 179

Cofounder Venture Capital Equity 179

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Copywriters today are tasked with producing fodder for a machine that’s hard to please: search engines.

Demand 48

Demand B2B Curation SEO 48