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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? Tidal Wave 1: Buyers now prefer to self-educate.

Marketing 289
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Looking for your summer internship? Look no further.

Austin Startup

Thrillbox Visual Semantics Visual Semantics builds cloud-based software to stream ‘predictive intelligence’ to AR/VR hardware and software applications primary for real time threat analysis. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. The Clubhouse is Now On-Demand | Partake.

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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. If you’re interested, I can tell you more about how a cloud solution can help your business”.

Sales 60
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. “Just say no” to on-premise deployments The most important part of Software-as-a-Service isn’t “Software” it’s “Service”! Cracking The Code. at 11:09 AM.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Analytic: A measure software can track. Use physical devices in your hand to test or a physical device on a cloud-based service. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Useless measures and silly metrics.