Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7

SEO 80

SEO eCommerce Analytics Software Review 80

YoungUpstarts

NOVEMBER 6, 2019

When integrated properly, they maximize how we attract consumers, and turn visits into revenue. Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale).

Channel 165

Channel PPC Marketing SEO 165

VC Cafe

NOVEMBER 2, 2019

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. Example of Baremetrics revenue per user benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

APRIL 4, 2014

Marketing doesn’t end after you’ve made the sale. If you’re interested in increasing customer lifetime value , know the real journey begins after that first sale is made. According to Monetate , email still provides the best conversion rates when compared to other traffic sources in eCommerce. image source.

eCommerce 112

eCommerce Sales Marketing Software Review 112

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 15, 2016

Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). Could be wasting sales and customer success time if not).

Conversion 48

Conversion Churn Rate Retention Metrics 48

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. In addition, look at Facebook’s revenue per user growth globally over the past few quarters. Building a network is not the same as building a SaaS or ecommerce company.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Consider Macy's.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

JUNE 24, 2014

The number of visitors directly correlates to revenue – whatever business you are in. Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. On the other hand, Easytobook , a B2C company, had 1.5 Blog eCommerce Resources User Experience' Conclusion.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

The number of visitors directly correlates to revenue—whatever business you are in. Whether you make money through sales or ads, you always need more user engagement on your website. On the other hand, Easytobook , a B2C company, had 1.5 million monthly unique visitors, but they struggled with low engagement. Conclusion.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

NOVEMBER 6, 2015

Revenue Tracking. But if you run an eCommerce site, you also need to implement revenue tracking for the testing tool. Leho Kraav, a Senior Conversion Analyst at ConversionXL had this to say about revenue tracking implementation: Leho Kraav , ConversionXL : “The main mistakes I see are… 1. What gives?

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. total revenue / total spend). Nothing is being sold at this stage. Consideration. Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. "Let's just get people on the phone and our sales reps will convert!" Shopbop: (Luxury) Ecommerce and Branding Done Right! I love the social nature of sharing playlists.

Web 164

Web Design Marketing Security 164

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. It is worth it.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. Ecommerce report. This GA custom report will show you visits per source along with revenue and visit value data. Get the Ecommerce Traffic Report. Relevancy leads to sales. This approach, however, is not very helpful.

Audience 122

Audience Analytics B2B eCommerce 122

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. You want sales, yes. You are B2C or B2Q or Non-profit or an Adult-oriented business. I barely have me and my cousin bringing in $500k per month in revenue."

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. Product Pages.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 3, 2021

Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down. That’s why PPC is one of my favorite ways to quickly start testing out digital strategy and sales processes. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

Austin Startup

FEBRUARY 3, 2019

It doesn’t mean you won’t be able to help other companies, and we are in many B2C startups, for example. When Clayton decided to start a Fund after his incredible sale of Deep Eddy Vodka, we knew we had to be investors. And we invested in Forerunner Ventures because they understand B2C and serve a different geography, and others.

Angel Investor 48

Angel Investor Advisory Board Equity B2C 48

ConversionXL

AUGUST 27, 2019

You’re exposed to bold sales messages. Expecting GTM to do what Segment is made for can lead to developer turnover and missed sales opportunities. But if you’re not using it for visual customer journeys triggered by the logic of lead scoring , you’re leaving revenue on the table. B2B or B2C. Also consider reporting tools.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. Create a revenue forecast before you even run the experiment. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. You need to track the right revenue goals. 10K / 1M = 1%. Are both created equal? book a hotel).

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

NOVEMBER 18, 2014

The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. Worldwide Smartphone Sales by Operating System , in thousands. The raw numbers used for sales makes the above graph less insightful. Happy birthday!

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

AUGUST 5, 2015

This is a great example of how persuasive social proof can be, particularly when it is prominently placed on your landing and important sales pages.”. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. Or, they do care and leave your landing page to be social.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

Austin Startup

MAY 29, 2019

unfortunately, social commerce morphed to mean solutions like Facebook eCommerce stores offered by numerous small vendors who are now mostly no longer in business. and therefore the sales?—?that In investing in B2C, we also look for network effects but usually those are created rather than natural. that the brands needed.

Networking 48

Networking Fractional CTO CTO Hire B2C 48