Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! I want to know if they have even a simplistic understanding of how to rock social media. We work very hard. We torture SiteCatalyst.

Web 138

Web Analytics Technical Review Affiliate 138

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] So one to many is a big and a critical factor around social media communities. And the quickest way they're gonna get that is actually joining the community versus calling a company's social, uh, customer service line or submitting an email or so forth.

Community 93

Community B2B B2C Technical Review 93

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

YoungUpstarts

OCTOBER 30, 2019

Getting businesses to visit your website is very different from encouraging the general public to visit web pages. B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Email Campaigns: Dos and Don’ts.

B2B 138

B2B B2C Social Media SEO 138

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. Like this show?

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

JUNE 24, 2014

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 130

Social Network Viral Social Media B2C 130

Occam's Razor

DECEMBER 9, 2013

Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Entertain Me 2. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

Brandanew

AUGUST 13, 2015

But it is significantly cheaper than getting leads from traditional media marketing, where advertisements are far more expensive. Emails/ your profession) and can qualify leads and follow up creatively. Your Blog takes care of your social content and Email content needs. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Brandanew

FEBRUARY 26, 2016

Email marketing is still among the strongest ways to get the message across to customers and prospective clients. Having a targeted audience of e-mail subscribers is crucial for your email marketing strategy. In this post, I’ll go through tips for improving click through rates and open rates for your customer emails.

Email 100

Email Marketing B2C Social Media 100

ConversionXL

SEPTEMBER 2, 2019

Not only can it enhance the user’s experience on your site—no need to fill out a registration form or remember yet more password—it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 25, 2021

You can also use a service like Wynter to run message testing and gain intel on a specific web page, ad, or email copy. . Paid advertising options include: Sponsored content Native search ads Podcast ads Email newsletter ads. These insights can help you win the battle for customers and gain a competitive advantage.

Product 96

Product Social Media Audience Software Review 96

Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Social media isn’t new. Social media is about doing that online. Get Out of The Store.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

AUGUST 17, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] And then once, once we have that, then we're looking at ways to translate those into technical artifacts on the web that Google can see. A lot of it depends on whether you're B2C or B2B.

SEO 89

SEO Technical Review Metadata Social Media 89

Duct Tape Marketing

MARCH 30, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] Use social media tools to schedule and publish updates, monitor terms and analyze performance. A lot of it depends on whether you're B2C or B2B. Like this show? Duct Tape Transcript.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Media-Mix Modeling/Experimentation. Check with the web analytics tool you use, every single tool allows you to do this, though each has a nuance you have to absorb. You can track mobile websites just fine with your standard web analytics tool.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Is the Huge Audience on Social Media Platforms Completely Useless? . + Life is short. Bottom-line. I urge you to have an open mind.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

AUGUST 27, 2020

I agree to get emails. However, when we talk about product analytics, we’re really talking about companies who offer products such as web apps or mobile apps. A while back, I was talking to a company that wanted to get the best analytics tools for their product (a web app for doctors). Get it now.

Analytics 90

Analytics Product eCommerce Channel 90

The Next Web

DECEMBER 30, 2012

We’ve learned through experience that because web apps are becoming cheaper to build, tools will eventually become free if there are other ways to monetize them rather than charging directly for them. This is common in B2C apps (Facebook, for example), but it’s still new in B2B apps like Wave Accounting.

Business Model 133

Business Model Technical Review Advertising B2C 133

Kodorra

NOVEMBER 25, 2018

However, thanks to economy of scale, prices for online venture necessities like web hosting and Internet data have dwindled significantly. Whether it is advertisement model, B2C (Business to Consumer) ecommerce, affiliate or subscription, picking the right choice could determine the rise or fall of your business.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Thanks to Olin Downs, Social Shark Media ! #11-Dream Photo Credit: Lisa Schulte.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. We launched a week before demo day and were able to generate a good media buzz (I’ll get more specific later) by piggybacking Pinterest and reach a go-to market that was highly relevant for us at the time. How do you approach this daunting task?

Brazil 158

Brazil Technical Review PR Development Team Review 158

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email. Like this show?

Marketing 75

Marketing Differentiation B2C PR 75

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. A few months ago, I was talking to a company that wanted to get the best analytics tools for their product (a web app for doctors). They focus primarily on mobile apps and media companies.

Analytics 123

Analytics Product Channel Retention 123

mashable.com

OCTOBER 5, 2012

Naming on the web is difficult because it’s a multiple-step process that’s a mix of art, science and pure perseverance. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Email Story. A tech and social media publishing site.

Naming 84

Naming Startup Social Media RSS 84

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Chat boxes, email, and telephone are a great place to start.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. A few months ago, I was talking to a company that wanted to get the best analytics tools for their product (a web app for doctors). They focus primarily on mobile apps and media companies.

Analytics 107

Analytics Product Channel Retention 107

Duct Tape Marketing

FEBRUARY 2, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. And if you can remember that you can find my book, my blog, my podcast, my social media connections.

Community 83

Community Marketing Audience Networking 83

YoungUpstarts

MAY 17, 2017

You may also audit the type of content they are sharing on social media and their blogs. Here’s an example of a B2B buyer persona for a customer who is looking for tools that offer marketing automation and assist him in analyzing the social media activities of his business: Get started with a blog. Kick-start social media accounts.

Marketing 133

Marketing Social Media B2C B2B 133

YoungUpstarts

FEBRUARY 23, 2015

Determine campaign media channels. The core of online advertising, digital display ads cover the following: Rich media ads (interactive ads that play videos, allow you to download digital items or expand). Advertorials/native ads (these are sponsored content usually on news or magazine media websites). Social media ads.

Social Media 100

Social Media Campaign SEO B2C 100

Austin Startup

JULY 12, 2010

Stories of injustices made right via social media are frequent, if not altogether common. But until then, individuals should, at minimum, have read, write and export rights to the data they have created around the web. And Gmail doesn’t own my emails — though it does use them to improve the relevance of the ads it serves me.

Customer 80

Customer Harvest B2C Technical Review 80

Up and Running

OCTOBER 28, 2020

The attention span of web users is getting shorter and shorter. You also need to be familiar with the components of web design that help you attract and hook potential clients. Has a responsive web design. Integrate social media. Yes, B2Bs also have to integrate social media into their marketing strategies.

B2B 94

B2B Social Media Mobile Audience 94

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. It is not hard to imagine what a B2C site is trying to do. Sounds better right?).

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. It does not matter if you are are B2B or B2C. Within ten seconds of getting the available for order email from HTC, I was on the Buy Now page. Yet, no one bothered to try the web experience to check how much it sucked. Email it to the CMO. Take notes.

Design 86

Design Software Review Mobile Analytics 86

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality.

Social Media 60

Social Media Media B2C B2B 60

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? I am going to break the second part of the rule. So why break the rule? Conversation Rate.

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Are people coming from an email campaign? Do you have historical data on your users beyond the ones available from their web session? Email product recommendations. Abandoned cart emails.

Programming 97

Programming Revenue Analytics Software Review 97